Highly entrepreneurial, driven and results oriented leader with a strength in building and scaling business ventures through the start up to SME business lifecycle. As an experienced founder and company growth specialist, I advise early-stage marketing and technology-based companies on strategy, capital management and expansion. With 22 years’ experience in founding, building and leading global, full-service digital marketing agencies (UK, North America, Sub-Saharan Africa) I possess a multi-geographical, deep understanding of the digital eco-system and how it drives marketing and business today. With long founded expertise in performance marketing and driving revenue through digital marketing channels, I have worked with blue-chip global and challenger brands to unlock their growth potential with an emphasis on sustainable, increased customer lifetime value. As a diagonal thinker who is both critical and creative, I am highly regarded for my abilities to develop insight led strategy and customer focused innovation to establish new revenue streams, accelerate business growth and solve complex digital and business issues. With experience in identifying, leading and structuring M&A activity (in unison with external accounting/legal teams) and negotiating owner led trade sale, Senior Management buy-out and exit strategies I am also highly accomplished in supporting and managing deals and complex negotiations across geographical borders. My proven track record in building and leading high performing businesses and geographically dispersed teams as a founder, CEO and Board advisor, positions me as a confident leader who can comfortably navigate the challenges and commercial realities of rapidly expanding and evolving businesses and people requirements.