As a Marketing Manager at Informa Markets, I specialize in the exhibitions and trading industry with a focus on the healthcare portfolio. I bring a strategic and agile approach to marketing, leveraging data analysis and orchestrating multistep campaigns to drive impactful results.My background as a psychologist and content strategist allows me to offer a unique perspective in understanding target audiences. Through profound behavioral analysis, I craft compelling messages that resonate deeply with our audience’s needs and motivations, enhancing the effectiveness of our marketing efforts. I excel in developing and implementing comprehensive marketing strategies that integrate behavioral insights with SEO and digital marketing best practices.
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Marketing ManagerInforma MarketsColumbus, Oh, Us -
Marketing ManagerInforma Markets - Healthcare Oct 2023 - PresentFort Lauderdale, Florida, United StatesMarketing Manager overseeing and managing the largest medical trade show in the Americas. Developing and executing comprehensive marketing strategies from start to finish, utilizing agile marketing principles to attract exhibitors and visitors from around the globe. Responsibilities include crafting and implementing multistep marketing campaigns, collaborating cross-functionally with sales, operations, and performance teams to ensure seamless execution and alignment of marketing initiatives. Tracking and defining KPIs to measure the success of campaigns, planning and managing marketing budgets, and leveraging data management and analysis to predict audience behavior and enhance campaign effectiveness. Through strategic planning and data-driven insights, the goal is to maximize the impact of trade shows, contributing to the growth and success of the healthcare portfolio. -
Seo & Content ManagerDoctoranytime May 2021 - Oct 2023Paris, Île-De-France, FranceFashion persuasive med-tech content for both B2B and B2C audiences, employing SEO-optimization techniques for healthcare marketing. Define and track KPIs using GA4, while meticulously monitoring content metrics through CMS hub and WordPress. Craft engaging microcopy, blog articles, landing pages, and whitepapers. Adapt content based on data-driven and UX-writing insights to maximize impact, and execute strategic link-building initiatives. Maintain a keen eye on healthcare industry trends in Belgium, Greece, and LATAM to continuously enhance content marketing efforts. -
Project Manager LatamDoctoranytime Jan 2021 - May 2021Athens, Attiki, GreeceCoordinate and lead SEO projects and content creation for business. Manage the global implementation of Zendesk to enhance customer support solutions. Build go-to-market strategies for project expansion in Mexico, Colombia, Brasil & Ecuador. Innovate and develop services in the healthcare industry with internal and external resources. Foster health partnerships and identify improvements in existing processes. -
International Recruiter AssociateDouge International Jun 2020 - Nov 2020Paris, Île-De-France, FranceIdentify and select Senior Executives from the pharmaceutical, financial, tech, and luxury-fashion industries in France, Germany, the UK, Italy, Spain, and the US. Manage the complete recruitment lifecycle, and conduct in-depth psychological assessments of candidates. Report directly to the CEO. Create job descriptions and draft HR advertisements. -
Government Project ManagerSecretaría Distrital De Seguridad, Convivencia Y Justicia Jul 2018 - Jul 2019Bogotá, Distrito Capital, ColombiaImplement a humanitarian project to increase civilian security, by counseling a student population under vulnerable conditions. Project execution and management under behavioral protocols from the University of Chicago. Track protocol performance and objective achievement. -
Marketing & Hr CoordinatorBill'S House Foundation - Healthcare Institution Jun 2015 - Jul 2018• Manage a team of 60 healthcare professionals. Conduct competitor analysis and help the business grow both organically and inorganically. Lead the creation of job descriptions for healthcare professionals, employee handbooks, and internal & external corporate communications.• Operational resource planning to improve overall institutional performance, 34% of the turnover increased.
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Clinical Psychology InternPontificia Universidad Javeriana Jan 2015 - Jul 2015Bogotá D.C., ColombiaProvide counseling and support to a wide range of patients, ensuring their emotional well-being and addressing psychological concerns effectively. Engage in weekly clinical case studies and participate in medical committees alongside our top four chief doctors in the psychiatry department. This collaborative environment will offer you valuable insights and experience in the field. Administer and manage psychological diagnosis tests, contributing to the accurate assessment and diagnosis of patients' mental health conditions. -
Humanitarian Aid WorkerHigh Counselling For Victims' Rights, Peace And Reconciliation. Jan 2014 - Dec 2014Bogotá D.C., ColombiaImmediate humanitarian attention for victims of socio-political violence. Judicial orientation in Human Rights and analysis of psychological damage. Oversee projects and activities with a multidisciplinary team of lawyers, psychologists, anthropologists, sociologists, and social workers.
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Research AssistantPontificia Universidad Javeriana 2012 - Apr 2013Bogotá, Colombia.Provide guidance and mentorship to students embarking on research projects related to the Genealogy of Psychology. Help them define research objectives and methodologies. Assist in the collection and organization of historical texts, academic papers, and primary sources to support students in understanding the historical context of psychology. Ensure proper documentation and citation of historical sources, fostering good research practices among students.
David Sicard Arenas Skills
David Sicard Arenas Education Details
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Institut D'Economie Scientifique Et De Gestion De Paris. -
International Affairs & Political Studies -
Psychologist
Frequently Asked Questions about David Sicard Arenas
What company does David Sicard Arenas work for?
David Sicard Arenas works for Informa Markets
What is David Sicard Arenas's role at the current company?
David Sicard Arenas's current role is Marketing Manager.
What schools did David Sicard Arenas attend?
David Sicard Arenas attended Iéseg School Of Management, Universidad De Los Andes - Colombia, Pontificia Universidad Javeriana.
What skills is David Sicard Arenas known for?
David Sicard Arenas has skills like International Business, Politique Publique, Global Studies, Microsoft Powerpoint, Psychology And International Marketing, Social Corporate Responsibility, Authentic Leadership, International Marketing, Recherche, Microsoft Office, Microsoft Ms, Marketing.
Who are David Sicard Arenas's colleagues?
David Sicard Arenas's colleagues are Belinda Tan, Quinne Lowe, Daphne D'costa, Fathimath Shuhaila K B, Estela Galicia, Lê Tuấn, Amira Marwan.
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