David Simic Email & Phone Number

Roswell, GA, US

Gurnee, IL, US

Hattiesburg, Mississippi, US

Chicago, Illinois, US

• Generated approximately $110M in assisted living revenue annually. Created and implemented a strong sales culture within the Division.
• Division grew from 18 to 64 communities during my tenure.
• YOY annual revenue growth of 14% across with large community portfolio.
• Hired, trained and mentored regional, divisional and local community sales teams to deliver annual growth. o Managed 7 Regional Directors of Sales and Marketing, 4 Sales Specialists
• Implemented various marketing programs for lead generation.

Irvine, California, US

• Generated approximately $350M in senior home care services franchise network revenue. Created and implemented a sales culture within the franchise network. Signed national account agreements.
• Grew annual franchise network revenue an average of 6.3% annually during downturn in US economy of 2008-2011.
• Signed exclusive managed care agreement which has generated over $40M in franchisee revenue with substantial future growth expected.
• Signed agreements with long term care insurance, workers’ compensation insurance and large corporations for provision of senior home care services and nursing assessment.
• Led field support team to implement new, assertive sales culture throughout the franchise network which provided for franchisee growth.
• Built sales infrastructure to support new sales culture.o Developed and implemented a suite of sales and sales management tools for franchisees.o Created new sales training programs. o Developed clinical programs to.

White Plains, New York, US

• Generated $35M in revenue in 9 Southern states, selling disposable medical supplies.
• Region was #1 of 5 regions in the country in sales volume.
• Rebuilt regional sales team, replacing 4 of 11 sales people while increasing sales.
• Signed exclusive supplier agreement with Healthy Delta, a federal government program promoting diabetes education and intervention in 9 states.
• Created and implemented a diabetes education program in Southern churches to increase “self referrals”.
• Implemented weekly calls with the managed care sales person to drive referrals and to coordinate regional managed care sales efforts.

Humlebæk, Denmark, DK

• Managed the US division of Amoena, a global manufacturer of prosthetics for breast cancer mastectomy patients; generating $26M in revenue.
• Created revenue and market share growth in this turnaround situation. Company had been in a five year revenue decline.
• Restructured company – replaced 50% of the 20 person sales force; eliminated a regional manager position; added inside sales staff; replaced National Sales Manager; realigned sales territories; implemented territory.
• Managed P&L – implemented plans to initially stop revenue decline and then grow revenue; reduced costs through aggressive cost management; implemented monthly budget variance report procedures
• Increased annual new product introduction by 300% with twelve member R&D group.
• Developed and implemented global and domestic strategic plans and forecasts.

• Sold online personal health and personal health benefits management software platform into Managed Care and Fortune 1000 corporate markets.
• Generated $1.8M in revenue in single contract with Empire Blue Cross Blue Shield, the largest managed care contract in company history.

North Chicago, Illinois, US

Mba, Marketing

Bs, Mathematics