David Simpkins Email and Phone Number

Oversees the Marketing & Communications teams at each of the Johns Hopkins Health System (JHHS) community hospitals and affiliated ambulatory centers to plan and implement marketing, communications and public relations strategies to engage key stakeholders. Develops service line, physician relations, and population health management outreach strategies and tactical plans to build brand awareness, preference and engagement. Creates strategic communications plans that align regional business and management goals with health system priorities and strategies.

Provides leadership to and day-to-day management of the strategic communications planning and support team within Corporate Communications. Responsible for management oversight of nationwide communications plans and services to internal clients -- Divisions and business units. Oversees multiple teams based in all geographies that provide communications planning and implementation at all levels of the organization. Led executive for ensuring that all communications strategies and tactics are fully integrated across all channels.

The South Atlantic Division is the largest Division of the American Cancer Society serving a population of 37 million in Delaware, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia and Washington, D.C.Provides strategic direction for marketing, public relations, internal and external communications, strategic planning and constituent relationship management. Responsible for media strategy, social media planning, market research, internal communications, health disparities reduction, diversity, and constituent relationship management. Administers state contracts for the breast and cervical cancer programs in Georgia, North Carolina and South Carolina.

The American Cancer Society (ACS) is a nationwide, community-based voluntary health organization. Headquartered in Atlanta, Georgia, the ACS has state divisions and more than 3,400 local offices.

Colorblind Marekting Group, LLC is a strategic communications and social marketing firm specializing in healthcare advertising, health disparities advocacy and research, multi-cultural communications, and public relations. Specific expertise in...-Strategic consulting, including business plan & sales strategy development. -Brand strategy, communication audits and marketing plan development -Market research and business intelligence -Social marketing, health education and community wellness program development

Associated Black Charities is a public foundation that facilitates teh creation of measurably healthier and wealthier communities throughout the State of Maryland through responsible leadership and philanthropic investment.

Directed staff of 10 with $2.1M budget, led multi-year strategic planning and business development efforts including promoting key product lines in support of brand position. Established project tracking tools to monitor progress and return on investment. Created marketing and advertising plans including internet strategy and website development. Conducted market research to determine opinions and needs of key consumer groups. Coordinated internal communications and public relations activities including crisis management. Built community outreach programs and led government affairs activities to strengthen relationships with key constituent groups. Highlights of key achievements follow:● Developed award-winning marketing strategies and communications plans.● Developed mutli-year program plans for various clinical product lines. ● Developed feasibility studies, market assessments and financial proformas to support new business. ● Implemented comprehensive physician relations program and contact-tracking system designed to build primary care and specialist referrals.● Increased PR media coverage by 100%.● Wrote successful grant applications to support community outreach programs.● Developed comprehensive initiative to address heart disease disparities among minority women, eventual network comprising over 100 congregations, health providers, and community organizations.

Managed staff of 6 with $1.7M budget, directing market research to assess consumer awareness and preference for hospital services as well as identifying competitive opportunities and threats. Created integrated marketing and PR programs for key product lines to support strategic brand positioning. Developed internal communications policy, managed all publications including newsletters, annual reports and physician sales collateral. Highlights of key results at Holy Cross Hospital:● Implemented first full-service community call center, resulting in 200% increase in physician referrals.● Developed award-winning integrated marketing strategy supporting new Spine Center, resulting in 120% increase in physician referrals and 17% increase in spine-related surgeries.● Created award-winning marketing campaign promoting 68 new private birthing suites, resulting in 18% increase in deliveries over 12-month period.● Negotiated with Discovery Network to feature Holy Cross Labor and Delivery Center on “BirthDay” live telecast for 3 consecutive years.● Developed low-cost television commercials, adjusting cable vs. network media buys to allow targeted reach and broad message frequency to support branding objectives within limited budgets.