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In my role at Aimpoint Digital, I head up all marketing initiatives to impactfully scale campaigns and better position the organization for accelerated growth and success.As a Marketing Executive passionate about storytelling and creative design in multi-platform campaigns, I have had the privilege of leading multiple high-visibility marketing projects for both Veridian and HP. With skills in content ideation, strategic project management, marketing campaign strategies, and social media management, I have worked on end-to-end initiatives growing brands and consumer visibility by over 400% at my previous organizations. My work at Aimpoint Digital involves leading all aspects of the internal and external operations within the marketing department. I was hired into this role because of my leadership and marketing excellence while at Veridian and HP. At HP, I was promoted 3 times in just 5 years into progressively more executive roles. I lead our marketing organization now with all the energy and support that I have received in my career to drive results in brand presence, overall impressions, and lead generation. I am passionate about Content Development Market Strategy, Social Media Strategy, and Technology Optimization with a clear understanding of how to develop high-yield teams. I specialize in creative initiatives with an emphasis on design and consumer visibility.
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Head Of MarketingFundwellNew York, Ny, Us -
Head Of MarketingFundwell Dec 2024 - PresentNew York, Ny, Us -
Head Of MarketingAimpoint Digital May 2021 - Dec 2024Atlanta, Georgia, UsI lead the marketing department as the Head of Marketing at Aimpoint Digital, which is an analytics firm that uses data to solve our clients’ most complex use-cases, drive effectiveness across value chain operations, and reshape customer experiences. From the integration of self-service analytics to implementing AI at scale and modernizing infrastructure environments, Aimpoint Digital operates across transformative domains to improve your company’s performance. -
Director Of MarketingVeridian May 2018 - Apr 2021Chicago, Il, UsJoining as the company's 14th employee, I led the marketing department and built the strategy resulting in increased organic SEO clicks by 800%, social media following by 430%, and organic impressions to 21.1M+• Led the selection and implementation of internal marketing automation software (HubSpot Marketing Hub) and CRM (Salesforce) for an integrated marketing infrastructure capable of tracking ROMI.• Developed and implemented a new website leading to a 70% increase in traffic, 30% reduction in Bounce Rate, and a 10,000% increase in inbound leads.• Led the rebrand of Veridian to a design-oriented organization through optimized typography, color palette updates, and improved iconography.• Relaunched a social media strategy with a focus on more culture-centric posts and quality resulting in over 100K impressions and improved following by 430%. -
Americas Content Marketing LeadHp Jan 2018 - May 2018Palo Alto, Ca, UsPromoted to lead HP's internal and external content teams for new programs and brand presence initiatives including public relations, marketing strategy, and multi-platform campaigns.• Developed creative content including case study videos to support brand strategy and set the strategic and tactical direction for marketing programs.• Managed end-to-end projects for social media ads leading to increased impressions and new business opportunities.• Partnered with high-visibility stakeholders to drive department value through collaborative marketing projects, reporting and data insights, and campaign design. -
Marketing ManagerHp Feb 2016 - Dec 2017Palo Alto, Ca, UsPromoted to Marketing Manager in HP's Graphic Solutions Business (GSB) and secured Top Performer, building the segment to serve as a Market Leader within 2 years.• Led B2B marketing for North and South American in a struggling segment, and restructured a marketing strategy to achieve 240% of quota in 7 months and 324% of quota within a year.• Created three multi-touch campaigns, including creative pieces across direct mail, email, and social media resulting in $12.5M+ of potential net-new sales.• Planned and managed all facets of multiple HP-owned events, resulting in $11.5M in net-new sales, and oversaw HP’s exhibition at a major tradeshow resulting in over $133M in leads.• Collaborated with Israeli-based global marketing, R&D, sales, and other cross-functional teams to create a marketing/PR strategy for an industry-changing new product release.• Awarded 2017 Rock Star Award
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Presales ConsultantHp Jan 2014 - Feb 2016Palo Alto, Ca, UsPromoted within 6 months from Top Performing Inside Sales Representative to Presales Consultant responsible for all strategic accounts ($250M+ in revenue).• Initiated award-winning marketing campaign, from inception to completion, focusing on expanding the designated user base, resulting in $2.1M in sales and $2.7M in potential sales. • Supported Marketing Managers with the execution of marketing strategies including direct mail campaigns, marketing analysis, funnel maintenance, tradeshows, and company events.• Awarded 2015 Hero Award.
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Inside Sales RepresentativeHp Jul 2013 - Dec 2013Palo Alto, Ca, UsJoined HP to serve as Inside Sales Representative to secure new partnerships and business opportunities, assisted with daily sales operations.• Called on average 150+ accounts per week, speaking with primarily C-level executives, selling HP products.• Consulted prospects on inbound HP inquiries for the Northeast, Western US, and Canadian territories.• Cold called and researched companies in new business segments in order to gather key account information and maintain an accurate SalesForce.com database.
David Joseph Skills
David Joseph Education Details
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University Of PittsburghCommunications And Political Science
Frequently Asked Questions about David Joseph
What company does David Joseph work for?
David Joseph works for Fundwell
What is David Joseph's role at the current company?
David Joseph's current role is Head of Marketing.
What is David Joseph's email address?
David Joseph's email address is ds****@****itt.edu
What is David Joseph's direct phone number?
David Joseph's direct phone number is (650) 857*****
What schools did David Joseph attend?
David Joseph attended University Of Pittsburgh.
What skills is David Joseph known for?
David Joseph has skills like Social Media, Public Relations, Marketing, Microsoft Office, Press Releases, Facebook, Sales, Public Speaking, Research, Salesforce.com, Business Development, Recognizing Opportunities.
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