David Joseph Email & Phone Number

New York, NY, US

New York, NY, US

Atlanta, Georgia, US

I lead the marketing department as the Head of Marketing at Aimpoint Digital, which is an analytics firm that uses data to solve our clients’ most complex use-cases, drive effectiveness across value chain operations, and reshape customer experiences. From the integration of self-service analytics to implementing AI at scale and modernizing infrastructure.

Chicago, IL, US

• Joining as the company's 14th employee, I led the marketing department and built the strategy resulting in increased organic SEO clicks by 800%, social media following by 430%, and organic impressions to 21.1M+
• Led the selection and implementation of internal marketing automation software (HubSpot Marketing Hub) and CRM (Salesforce) for an integrated marketing infrastructure capable of tracking ROMI.
• Developed and implemented a new website leading to a 70% increase in traffic, 30% reduction in Bounce Rate, and a 10,000% increase in inbound leads.
• Led the rebrand of Veridian to a design-oriented organization through optimized typography, color palette updates, and improved iconography.
• Relaunched a social media strategy with a focus on more culture-centric posts and quality resulting in over 100K impressions and improved following by 430%.

Palo Alto, CA, US

• Promoted to lead HP's internal and external content teams for new programs and brand presence initiatives including public relations, marketing strategy, and multi-platform campaigns.
• Developed creative content including case study videos to support brand strategy and set the strategic and tactical direction for marketing programs.
• Managed end-to-end projects for social media ads leading to increased impressions and new business opportunities.
• Partnered with high-visibility stakeholders to drive department value through collaborative marketing projects, reporting and data insights, and campaign design.

Palo Alto, CA, US

• Promoted to Marketing Manager in HP's Graphic Solutions Business (GSB) and secured Top Performer, building the segment to serve as a Market Leader within 2 years.
• Led B2B marketing for North and South American in a struggling segment, and restructured a marketing strategy to achieve 240% of quota in 7 months and 324% of quota within a year.
• Created three multi-touch campaigns, including creative pieces across direct mail, email, and social media resulting in $12.5M+ of potential net-new sales.
• Planned and managed all facets of multiple HP-owned events, resulting in $11.5M in net-new sales, and oversaw HP’s exhibition at a major tradeshow resulting in over $133M in leads.
• Collaborated with Israeli-based global marketing, R&D, sales, and other cross-functional teams to create a marketing/PR strategy for an industry-changing new product release.
• Awarded 2017 Rock Star Award

Palo Alto, CA, US

• Promoted within 6 months from Top Performing Inside Sales Representative to Presales Consultant responsible for all strategic accounts ($250M+ in revenue).
• Initiated award-winning marketing campaign, from inception to completion, focusing on expanding the designated user base, resulting in $2.1M in sales and $2.7M in potential sales.
• Supported Marketing Managers with the execution of marketing strategies including direct mail campaigns, marketing analysis, funnel maintenance, tradeshows, and company events.
• Awarded 2015 Hero Award.

Palo Alto, CA, US

• Joined HP to serve as Inside Sales Representative to secure new partnerships and business opportunities, assisted with daily sales operations.
• Called on average 150+ accounts per week, speaking with primarily C-level executives, selling HP products.
• Consulted prospects on inbound HP inquiries for the Northeast, Western US, and Canadian territories.
• Cold called and researched companies in new business segments in order to gather key account information and maintain an accurate SalesForce.com database.