David Libby Email & Phone Number

San Francisco Bay Area, US

• Provide strategic counsel and build, execute, and maintain public relations, analyst relations, award and speaker programs, and content marketing campaigns for a range of B2B SaaS
• Drive business development efforts, run engagements, and provide client management services for both house and partner agency accounts

Paris, FR

• Headed up the digital practice for MSLGROUP’s Western Region, working across the consumer, corporate, and healthcare business units
• Maintained a steady client base of $1M through delivering successful programs and high-touch client service
• Served as the digital communications arm for the global pitch team and closed $65K per month in recurring new business revenue
• Led a team of multi-disciplinary experts including strategists, community managers, PR staff, external social media vendors, content managers, and search experts to deliver best-in-class performance and ROI for client.
• Partnered with clients and account managers to develop strategies for lead generation, sales support, and customer retention

• Created and drove digital communications and marketing initiatives to generate leads, secure strategic partnerships, secure awards, place speakers, execute IPOs, and forge acquisitions
• Developed and implemented the communications plan to take private client public (one of the top 10 performing IPOs of the year); headed up trade media for the government and military sectors, and helped close a $2M.
• Drove business development, managed client relationships, managed 4+ staff, and directed training and development programs

• Launched the company on the cover of WIRED magazine and secured an ABC World News Tonight segment, convincing a competitor to cede to acquisition
• Fostered and managed public relations partnerships with Proctor & Gamble, Sega, Sony, Quest International, Givaudan, Eidos, and RealNetworks
• Led the public relations team to secure global TV, radio, print, and online coverage and served as the company spokespersonReceived awards of distinction from Macromedia, AMD, and Saatchi & Saatchi

• Served as the account lead for PIXAR and worked directly with Steve Jobs to reposition Pixar from a production company to an entertainment studio
• Managed the marketing relationship between Pixar and Walt Disney Studios to successfully launch “A BUG’S LIFE” and “TOY STORY 2”
• Teamed up with the agency senior management to develop presentations and proposals to expand the entertainment business practice
• Directed PR projects and events and developed strong working relationships with reporters, non-traditional influencers, key editors, and analysts