Leading a team of engineers to manage product analytics, real-time video tracking, marketing technology deployments, tagging solutions, and attribution implementations for the NBA's digital products, including Web, Mobile App, and OTT video on demand, including WNBA and G League websites and apps.

Designed, deployed, and documented solutions using Adobe Analytics, Dynamic Tag Manager, Launch, and Target, and other analytics and marketing technologies.Partnered with business owners, marketers, technologists, and contributed to Digital Platform Management team presentations and internal marketing.

Led redevelopment of main corporate website, collaborating across marketing, product, client service, and technology groups. Managed vendors, budgets, and project communications to solve large-scale, business-critical technological and operational challenges.Leveraged expertise in user experience, technology platforms, data management, and business management. Implemented new, optimized Google Tag Manager instance and advised on new Analytics reporting structures.Technologies: Drupal, Google Tag Manager, Google Analytics, JIRA, Confluence, Postman, Trello, Python, Angular, Slack, Excel, PowerpointAgency and Vendor Partners: Appnovation, Demandbase, Pardot (Salesforce)

Managed a local team of designers and developers, as well as remote teams of technologists and operations managers, to create best-in-class corporate digital marketing campaigns.Collaborated with diverse stakeholders across internal teams in all business areas and functional groups, as well as external agencies to deliver digital content and experiences.Cross-trained in project management, development, and digital operations to provide insight on analytics, accessibility, search engine optimization, database design, operations strategy, best practices, and emerging technologies to developers, business stakeholders, and senior management.Key ProjectsJ.P. Morgan Corporate Site• Project manager for site redesign, merging six separate web sites into a client-centric, responsive design.• Developed front-end for a fully modular UI system with accessibility, internationalization, and translation features.J.P. Morgan Alumni Network• Managed vendor’s delivery and knowledge transfer for a LinkedIn-like site customized for bank alumni. • Ensured collaboration across teams to meet information security needs. Managed developer training.J.P. Morgan Markets Login Microsite• Developed the login and marketing experience for the Investment Bank’s client platform.• Managed delivery of design specification and developed implementation plan with IT resources.Technologies: Oracle WebCenterSites, Adobe Analytics (SiteCatalyst, Omniture), Google Analytics, jQuery, Bootstrap, Brightcove, FontAwesome, Isotope, HighCharts, React, Node, NPM, Less, SCSS, Gulp, Grunt, Webpack, Bower, AgileSites, Atlassian JIRA, BitBucket, SourceTree, Sublime Text Agency and Vendor Partners: Razorfish, Huge, Moment, Lab49, Athletics, Millennium, Spredfast, Brightcove, Google, Adobe, Noise, Yello, Recsolu, Publicis, Bradley & Montgomery, McGarryBowen, Mphasis

Web producer and digital content manager. Responsible for daily website content, monthly magazine content including product portfolios and feature articles, production and management of web advertising including display ads, custom content, and advertiser profiles. Managed stakeholder collaboration writing business requirements documents and functional specifications for one minor and one major flagship website redesign, as well as two subsidiary websites: Interior Design DesignWire and Interior Design Buyers Guide.Trained team members on content management systems, email deployment, and reporting tools. Managed outside vendors to deliver information architecture proposals, and website and email designs. Communicated with editors on SEO strategy, and advised sales team on selling web campaigns.