Apoio, desenvolvimento e gestão contínua de campanhas de demand generation através de criação de conteúdo.Campanhas de lead generation.Gestor de campanhas de conteúdo internas em sectores como Automotive, DCS, Travel, B2B, BFSI e Gaming. Gestão de copywriters externos e acompanhamento de validação de conteúdo e prazos com stakeholders internos.Estratégia e criação de social media guidelines em Facebook, Instagram, TikTok, LinkedIn e YouTube para as 60+ regiões do grupo para optimização de performance.Responsável pela criação, processamento e invoicing de fornecedores e parceiros na plataforma Workday.com.

Planeamento, implementação e gestão contínua de equipas e projetos de marketing digital:Delineamento estratégico de projetos de marketing para optimização de software (Pardot, Salesforce), campanhas internas (Metaverso, visitas virtuais em 3D de site locations), e campanhas de lead generation.Estratégia e criação de social media guidelines em Facebook, Instagram, TikTok, LinkedIn e YouTube para as 60+ regiões do grupo para optimização de performance.Gestão de licenças e seus processos, back office e conteúdo da plataforma Templafy.com e troubleshooting técnico de problemas de utilizadores.Super user da plataforma de gestão de projectos Monday.com, sua contínua atualização e tracking de performance de tarefas/projetos.

Planning, execution and digital strategy analysis internally for the company and externally for its clients:Planning, calendarization, and briefing creation for external communication pieces (website, social media, email marketing, etc.) and company products such as B2Run Portugal, theSalt Brazil, and The Residential.Planning, calendarization, and content briefing creation for internal communication and company culture.Trend watchingB.I. and metric reporting for KPI measuring.Company digital optimization (websites, CTA, user experience, buyer journey for lead gen and conversion).Paid media on social (Facebook, Instagram, LinkedIn e Twitter)Ongoing market and competitor analysis.

Creation, development and promotion of 3 brands/platforms of mass content production and its digital channels (organic and paid):Strategy and execution of Marketing PlansBranding and brand creation, platforms, digital channels and contentsContent MarketingSocial Ads (Facebook Ads - traffic, engagement and remarketing; Instagram)Influencer Marketing, campaigns and relations managementIn charge of Content and Design Teams, content revision and KPIsWebsite optimization to improve ad clicks, conversions and lead captureGoogle AdSenseSEOReports

Toymail (Amazon funded) brand development on social media through:Storytelling and content creationCommunity ManagementInfluencer Marketing strategy, campaigns and relation management through online channels (Facebook, Instagram, Amazon affiliates)

Promotion, optimization and rebranding of Clocky in the north american market using:Influencer strategy, campaigns and relations (Facebook, Instagram and YouTube)Marketing Plan strategy and operationalizationCommunity management, social media curation and brand mention monitoringPartnerships and sponsorships developmentEmail MarketingStorytelling and content creation (copywriting and design)Website optimizationSocial Media brand activation organic campaignsFacebook Ads Reports

Marketing and development of an app (PWA) with the goal to bring people closer together in real life through:Marketing Strategy Conception and PlanningSocial Media Community Building and ManagementMarketing Plan ExecutionBrand Activation CampaignsMarketing Campaign Roll-outTrends Tracking and ResearchWeb and Mobile User OptimizationStorytelling and Content CreationUX/UI CopywritingNew Business and Partnerships ManagementDesign Feedback and GuidelinesSEO

Recruitment and selection for Portugal Telecom's Trainer program Ongoing database update and interview supportDatabase uploadingEthics Code revision and new proposal under Human Rights perspectiveLaunch plan conception for the new Ethics Code to the entire OrganizationPortugal Telecom's website analysis and new proposals for lead capture