David Smith
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David Smith Email & Phone Number

Architecture Lead at GravityLab, CTO for Five To Flow, 16x Salesforce Certified at GravityLab
Location: Auckland, New Zealand 7 work roles 1 school
1 work email found @gravitylab.nz LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email d****@gravitylab.nz
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Current company
Role
Architecture Lead at GravityLab, CTO for Five To Flow, 16x Salesforce Certified
Location
Auckland, New Zealand

Who is David Smith? Overview

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David Smith is listed as Architecture Lead at GravityLab, CTO for Five To Flow, 16x Salesforce Certified at GravityLab, based in Auckland, New Zealand. AeroLeads shows a work email signal at gravitylab.nz and a matched LinkedIn profile for David Smith.

David Smith previously worked as Architecture Lead at Gravitylab and CTO at Five To Flow. David Smith holds Bachelor Of Business And Information Management, Accounting And Information Management from The University Of Auckland.

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{first}@gravitylab.nz
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Profile bio

About David Smith

As a dedicated and passionate technology leader with extensive experience, I specialize in designing and implementing innovative solutions that drive business growth and enhance team performance. I take pride in my ability to lead a Developer group and act as both an internal and external mentor, consistently empowering others to unlock their full potential.Over the years, I've had the pleasure of speaking at various events, sharing my insights and best practices with like-minded professionals eager to learn and grow. My expertise lies in understanding the intricate dynamics of business technology ecosystems and leveraging this knowledge to create tailored solutions that generate impressive results.A key highlight of my career has been my contribution to the exponential growth of GravityLab, where I have played an instrumental role in multiplying revenue and building a high-performing, low-churn team. By fostering a collaborative, supportive and psychologically safe work environment, I've been able to help cultivate a team that consistently exceeds expectations and achieves remarkable success.

Listed skills include Crm, Business Analysis, Salesforce.Com, Management, and 38 others.

Current workplace

David Smith's current company

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GravityLab
Gravitylab
Architecture Lead at GravityLab, CTO for Five To Flow, 16x Salesforce Certified
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7 roles

David Smith work experience

A career timeline built from the work history available for this profile.

Architecture Lead

Current

Auckland, Nz

I'm the Lead Architect at GravityLab, using the latest technology to solve business issues and help companies scale. For GravityLab, I've: - helped the business grow from 3 people to almost 30 - Assisted in becoming a world leading B Corp company (top 10% in the world for 2022). - Implemented modern engineering practices in a Salesforce context, such as setting up a CICD practice for all clients we work with. - Helped develop declarative tools that we've made public, and which are now used by companies such as Coke and Salesforce. - Provided mentoring for the internal team, as well as new Salesforce users trying to get into the ecosystem. Recent client work I've done includes:- Tech Lead/Product manager for an Azure/Heroku based social media scraper to identify and reach out to at-risk youth. This project won a CIO award.- CTO consulting, including writing technology road maps, code reviews and IT strategic planning.- Tech Lead for a Salesforce community with integrated RealMe authentication and secure pre-filled enrollment forms.- Multiple Salesforce Community builds.- Multiple API integrations, including Salesforce, Vend, Unleashed, Retail Express, Wordpress, Heroku, Rezdy, Moodle. - Implemented Amazon Connect for a well-known Kiwi energy company.Customers I've worked in an architectural capacity include Auckland Unlimited, Wellington Zoo, Flick Electric, Panasonic, Retail NZ, Scouts NZ, Duke of Edinburgh NZ, AU, and Canada, TIC, Fergus, Crimson Education, and more. I've presented at multiple Salesforce events, most recently focusing on how to enable integrations for SME's. I'm also one of the leaders of the Salesforce Auckland Developer User Group.Alongside that, the hard skills I utilise daily include APEX, CSS, Lightning Components, Lightning Design Systems, Visualforce, Flows and Process Builders, Lightning Web Components, External Services, and APIs.

Jun 2018 - Present

Cto

Current

Houston, Texas, Us

Mar 2020 - Present

Internal Systems Architect

Montreal, Quebec, Ca

Re-architected all sales processes to take full advantage of Salesforce's Sales Cloud. Moved all sales processes from a leads based process to a full Lead/Opportunity model, with a number of other objects driving associated processes like partner referrals and service handover. Moved all teams to the Lightning interface with full adoption.Leveraged custom objects, flows, processes and Apex to build high quality interactions for the various teams using Salesforce.Rebuilt the Vend partner channel processes to increase partner turnover and lead maintenance.Rebuilt a commissions model in APEX to replace a legacy commisisons system.

May 2017 - May 2018

It Services Manager

Auckland, Auk, Nz

Managing all internal IT infrastructure.Running BAU and project scrum teams, deploy management.Project management - working with the Salesforce, Rails and Java teams to deliver improvements and fixes to our systems.Member of the IT management team, looking after staff development, relationships and culture.Managing AWS infrastructure.Development and implementation of standard operating procedures and best practices for operations and support of cloud based platforms.Implementing processes for verifying and validating operations and support compliance withFMA regulations.Integrating support procedures in Salesforce with processes from sales, professional services, product management, and product development teams.Managing the defect reporting process and where relevant ensure defects are reported toappropriate teams.Collaborating with senior management on client account management and growthProviding day-to-day technology incident /problem management/service request /release management support across the Harmoney platform. Analysis and troubleshooting of all Harmoney technology issues encountered by multiplebusiness groups.Analyzing user requirements and procedures to improve existing systems.Independently carrying out development, unit testing, QA, implementation, documentation,and updates to Salesforce for configuration related activities.Support continuous improvement by investigating alternatives and technologies andpresenting these for architectural review.Helping to define application, integration and database architecture.

Mar 2015 - May 2017

It Manager

Auckland, Nz

Managed Salesforce and IT for a Marketing/SaaS digital company with 100 users while supervising technical support team.Performed Salesforce management for 40 sales people and 60 office staff generating $15MM in annual revenue.Produced daily financial, sales, workflow, and caseload reports for management using Salesforce, Postgres SQL, Tableau, and advanced MS ExcelBusiness Analysis – Designing processes and gathering requirements in Salesforce, as well as Orahq.com.Managed relationships with multiple technology, hardware, and software vendors. Designed and implemented automated Google scripts to produce financial and case management reports automatically from Salesforce.Built custom HTML email generators using Google scripts to remove manual HTML email generation, reducing email generation time from two hours to 15 minutes and allowing internal users without HTML experience to send EDM’s.Oversaw a successful office move at the end of 2014 for 100 people.Enhanced a case workflow process that was designed for managing one case to one user at a time, into a scalable solution that meant we could have multiple teams using multiple cases at the same time. Using Salesforce to allow cases to be worked on in parallel, when in the past they were worked on by one user at a timeDesigned and implemented a PABX solution into Salesforce that provided full integration into the phone system, and captured a large volume of information with minimal input from users.Created and delivered training presentations on on Google Apps and Salesforce to 100 users and created Salesforce and sales process documents.Developed an integrated Salesforce/Google apps automated invoice reporting system.Important projects: Helped develop the Orahq.com website and back end systems. This was designed as an SaaS product, and was also used internally as a Salesforce replacement. Vendor management, looking after external developers, telecommunication providers and CRM consultants.

Jan 2013 - Feb 2015

It Administrator

Singapore, Sg

Oversight and management of all business IT systems and processes, including the CRM, website, email systems and hardware.Planning and migrating the business from a hosted exchange solution to Google Apps, including a full refresh of hardware.Implemented a hosted PABX solution, decreasing telecommunication costs and increasing capabilities.Developing intranet site, built on Google Sites, including fully automated leave management tool.Maintaining and developing the CRM package, Netsuite.Maintaining and developing the external facing website and CMS.Managing external web designers during the website refresh.Managing and supporting hardware and software use.Training new and existing users on our internal software packages.Writing training and process documentation.Developing RFP’s for hosting and hardware requirements.Working with the marketing team to enhance Google search results for company website.Training new users on the use of internal systems.Managing consultant and vendor relationships.Developing reports based on CRM data.Training of others: 30 users or so, training on Netsuite and Google appsBuilt automatic data cleansing processes in Netsuite

Nov 2011 - Dec 2012

Software Analyst

Waltham, Ma, Us

Managing multiple software platforms across the business, and assisted with general IT duties.Managing all aspects of the ERP, a unix based legacy system.Producing multiple reports using different tools, including Salesforce, Phocas, Crystal reports, and Cognos.CRM process design and managementImplemented and provided training on Salesforce for 250 users.Implemented Warehouse management system.Implemented manufacturing systems across multiple sites.Management of others: 1, Salesforce AdminStreamlined Sales processes with Salesforce, 20% productivity increase. Implemented new manufacturing systems, 30% productivity increaseImplemented full salesforce system, replacing excel based pipeline system.New manufacturing system, replacing multiple legacy systems.Documentation: Multiple daily adhoc reports across multiple business units. Using Excel, Access, Phocas, Cognos, Salesforce, Syteline, SQL.Training of others: Over 250 users in Salesforce over 3 months.Approx 100 users on the ERP.

Oct 2005 - Nov 2011
1 education record

David Smith education

  • The University Of Auckland
    The University Of Auckland
    Accounting And Information Management
FAQ

Frequently asked questions about David Smith

Quick answers generated from the profile data available on this page.

What company does David Smith work for?

David Smith works for GravityLab.

What is David Smith's role at GravityLab?

David Smith is listed as Architecture Lead at GravityLab, CTO for Five To Flow, 16x Salesforce Certified at GravityLab.

What is David Smith's email address?

AeroLeads has found 1 work email signal at @gravitylab.nz for David Smith at GravityLab.

Where is David Smith based?

David Smith is based in Auckland, New Zealand while working with GravityLab.

What companies has David Smith worked for?

David Smith has worked for Gravitylab, Five To Flow, Vend, Harmoney, and Orahq.

How can I contact David Smith?

You can use AeroLeads to view verified contact signals for David Smith at GravityLab, including work email, phone, and LinkedIn data when available.

What schools did David Smith attend?

David Smith holds Bachelor Of Business And Information Management, Accounting And Information Management from The University Of Auckland.

What skills is David Smith known for?

David Smith is listed with skills including Crm, Business Analysis, Salesforce.Com, Management, Technical Support, It Management, Erp, and Business Process Improvement.

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