David Soberman Email & Phone Number

New York, NY, US

New York, NY, US

New York, US

• Launched RRD’s first DTC brand Motif in July 2018 in United States and October 2018 in Europe with significant expansion in 2019 including iOS app.
• The Motif app has over 1M downloads with $40MM revenue
• Created and executed the Motif digital marketing strategy to optimize the global marketing mix including SEO, SEM, display, remarketing, organic social, paid social and email marketing
• Lead growth and performance marketing efforts to efficiently drive user acquisition via all marketing channels with a focus on increased 1st time purchaser conversion in paid search and email marketing journeys
• Lead lifecyle marketing to increase user retention and improve repeat purchase rate from 1.5x to 2.5x annually.
• Designed, managed and governed the marketing content, social and promotional global calendar

Chicago, Illinois, US

• Responsible for all B2B and B2C e-commerce and digital marketing for RRD, a global Fortune 500 B2B marketing firm
• Launched RRD’s first e-commerce site the RRD Store (shop.rrd.com) for existing RRD customers in November 2017
• Evaluated, selected and managed development for RRD Store the web platform, branding and creative agencies, product selection, and e-commerce and marketing efforts
• E-commerce and marketing project lead launching RRD’s first B2C brand
• Evaluated, selected and managed for B2C launch the product agency, branding agency, creative agency, content direct reports, web platform, e-commerce development, marketing automation tool and digital marketing agency
• Chosen by senior leadership in January 2018 to overhaul and lead all digital marketing activities for United Ad Label (UAL), a medical and manufacturing label owned by RRD, and grew digital revenue 14% from January.

Stamford, CT, US

• Responsible for analyzing data to increase profitability for DWR channels including stores, catalog, social and website
• Developed marketing dashboard with Tableau for C-level team and board members to provide key insights into DWR sales performance, customer purchase behavior, store and website traffic on a monthly, quarterly and annual.
• Responsible for online, direct mail and store data analytics and research reports, including first time and repeat customers, existing and new product tracking, and ensuring data integrity across all DWR channels
• Identified 7 customer types based on RFM model and customer demographics to segment DWR customer base and change direct mail campaign to increase response rate by 40% and average order value by 27% in January – May 2016
• Developed, tested and launched new responsive DWR website in May 2016 with Demandware platform leading to 8% YOY growth in sales from June 2016 until December 2016
• Lead digital marketing vendor relationship and overall SEO to increase online paid search ROI by 32% in 2016

Montvale, NJ, US

• Optimized revenue and profitability for advertising promotions with optimization software and financial modeling for 275 stores at A&P across 350+ product categories with a net increase of $4.4MM in profits in 2013
• Developed and implemented 1010 Data and SQL queries for ad hoc data analysis on customer behavior and segmentation, sales patterns, competition, current and historical marketing initiatives and promotional spend to.
• Created a 1010 Data report for Executive Committee to identify lapsed customers and presented a detailed re-acquisition plan that contributed to 6 consecutive weeks of increased customers across all A&P stores.
• Created a 1010 Data and SQL report to identify category analytics including sales revenue, profits, unit and customer count and vendor funding for monthly performance presentations to the category management directors
• Selected by the Executive Committee to participate in store visits to engage customers and promote marketing initiatives designed to acquire customers and increase sales with existing customers leading to 8% sales.
• Completed SQL, SAS, 1010 Data, and Microstrategy training courses

New York, NY, US

• Led innovative pricing strategy, business development and large-merchant negotiations in the Travel, Entertainment & Emerging Industries to implement key deal terms, drive profitable growth and maximize merchant.
• Supported large-merchant negotiations with financial modeling and competitive analysis to generate additional revenue including a $2.3MM marketing fund elimination for a major North American airline and a $1.2MM.
• Created and led initiatives of $24MM and $7MM in incremental revenue, with responsibilities including project management of 20 person internal task force and statistically analyzing, sizing, implementing and tracking.

Norwalk, CT, US

• Fordham Graduate School of Business Administration (MBA) ProgramClient: GE CapitalRole: Strategic Pricing GroupProject: Forecasting for Leveraged Loan MarketDetails:
• Led a team of 4 MBA students to develop strategic pricing and market analysis for GE Capital’s Vendor Supplied Financing Group and execute a comprehensive data analysis strategy using SAS and provide recommendations
• Utilized historical information, market tools and regression analysis to measure and study price elasticity, determine the drivers of price and establish the positioning and market attractiveness of GE Capital’s Vendor.

• Performed market research and wrote a competitive analysis report on the mobile rich ad media industry, including ad network providers, online rich media firms, analytic firms and ad exchange companies.

New York, NY, US

New York, NY, US

Bachelor'S Degree, Business/Corporate Communications

Mba, Finance And Entrepreneurship

Bachelors, Psychology And Communications

Bachelor'S Degree, Business/Corporate Communications