Queensland Performing Arts Centre (QPAC) is one of Australia's leading centres for live performance, welcoming over 1.3 million visitors to more than 1,200 performances each year.I managed marketing campaigns for events presented by QPAC. From initial audience research, planning and execution, to post-campaign analysis and reporting, I worked closely with many stakeholders to deliver effective through the line campaigns. I also acted as account manager for commercial hirers of… Show more Queensland Performing Arts Centre (QPAC) is one of Australia's leading centres for live performance, welcoming over 1.3 million visitors to more than 1,200 performances each year.I managed marketing campaigns for events presented by QPAC. From initial audience research, planning and execution, to post-campaign analysis and reporting, I worked closely with many stakeholders to deliver effective through the line campaigns. I also acted as account manager for commercial hirers of QPAC's venues, providing marketing advice and support designed to maximise box office revenue and attendance. Show less

Responsible for all marketing and communications for the company including media planning and buying, advertising, publicity, digital strategy, market research, reporting, sales analysis, audience development and branding.

Created and delivered high volume email campaigns across marketing, transactional and service communications; maintained content and functionality of QPAC's websites; and implemented and evaluated digital marketing strategies for QPAC’s ticketing clients.

Performed across Australia, NZ and Asia in stage shows including The Phantom of the Opera, MAMMA MIA!, Fiddler on the Roof, South Pacific, Gutenberg the Musical, The Three Waiters, and On Our Selection. Co-starred in Oscar-nominated short film The Saviour. Appeared in national and international TV advertisements for Coca-Cola, Chef Boyardee, Duo, Golden Circle and Queensland Rail.