David Soranno Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Lead a team of five marketers and effectively collaborate with leaders from Sales, Insights, Analytics, Attribution, Product, Ad Operations & Planning, HR, and Executive Management to drive revenue and awareness of premium local streaming and broadcast TV ad inventory across all 210 U.S. DMAsPlayed an integral role in marketing the merger of CoxReps and Gamut into Locality by building process and working with XFN teams to create and launch new value proposition, brand guidelines, brand tone, presentation templates, website, social media accounts, paid media plans, ad campaigns, and external-facing collateralManage the conception, development, and implementation of Communications & Public Relations strategies and programs including internal and external communications, press releases, inbound and outbound trade media relations, partner collaborations, content marketing, thought-leadership articles, social media, and awards submissionsOversee all Sales Enablement and Product Marketing leading the packaging and positioning process managing the strategic and creative development of all Sales presentations/one-sheets, RFP responses, post-campaign reports, case studies, and internal leadership presentationsAttend and participate at conferences and trade shows preparing signage, event collateral, coaching speakers/panelists for interviews, presentations, and roundtable engagements, and providing post-event reports and analyticsUtilize key marketing performance metrics and tracking tools to provide trade marketing research, forecasts, competitive analysis, campaign results, and consumer insights/trends to tell a compelling brand story and drive revenueConduct weekly meetings with marketing team to review project pipeline, resolve challenges, present solutions, and provide ongoing training to ensure team consistently performs at the highest level

Lanham, Maryland, Us

Educate students about digital marketing principles including Lead Generation, Content Marketing, Website Creation, SEO, Site Analytics & Optimization, Paid Search, Social & Display Advertising, and Audience BuildingProvide empathy, support, and encouragement to students as they go through career changes and working to improve their lives for the better via an active discussion environment and project-based learning

New York, Us

New York, Us

Generate revenue by leading pitch ideation of cross-platform digital media solutions and sponsorship programs for proposals across a powerful mix of clients including McDonald’s, Hershey’s, Amazon, Verizon, Google, Cisco, T-Mobile, LG, Adobe, State Farm, Capital One, Clorox, Mercedes-Benz, Diageo, US Army, Slack, and moreProvide end-to-end support to the digital sales team across the lifetime of video-first advertising campaigns on CTV/OTT, Mobile, Desktop, and Social—from prospect and proposal to launch and growthCollaborate with XFN teams—Strategy, Research, Design, Branded Programming, Influence, Innovation, Shopper/eCommerce, Consumer Marketing, and Data—lead campaign strategy, and create a narrative of digital ad product and sponsorship solutions through customized marketing materials to respond to RFPsRepresent as an internal specialist and key POC across ViacomCBS’ eclectic mix of iconic sports, news, entertainment, and youth culture media brands and IP - from Star Trek to Nickelodeon, The Masters to MTV, RuPaul to 60 Minutes, and moreAnalyze qualitative and quantitative research, from first-party and third-party data sources, to tell a holistic story to key client partners and articulate audience valueAttend, participate in, and prepare for sales calls to support information-gathering, sell-through, project management, and relationship-building

Seattle, Washington, Us

Establish the narrative around Matcherino’s new on-platform advertising and marketing products for sponsorship partnersCollaborate with Matcherino's leadership—CEO, CMO & Founder—on the creation and design of GTM sales materials and marketing strategyProspect and educate key media buying decision makers at brands and advertising agencies through in-person and online presentations pitching the Matcherino crowdfunding Esports tournament platform, its unique audience, and new sponsor-focused product solutions

New York, New York, Us

Ideate and brainstorm innovative, cross-platform solutions for over 100 clients such as IBM, Microsoft, Best Buy, Verizon, LG, Amazon, Google, and Samsung which led to over $100MM in revenue generationProvide end-to-end support to the 15 member sales team across the lifetime of an advertising campaignCollaborate with content, product, and audience/data specialists to inform campaign strategy and articulate concepts—programmatic, direct, content, audience, data, video, native, mobile, commerce, licensing, and social solutions—through customized marketing materialsAnalyze qualitative and quantitative research from multiple sources to tell a holistic story, including audience and engagement, purchasing behaviors and trends, post-campaign insights for key advertisers and product positioningAttend and participate in sales calls to support information-gathering, sell-through, project management and relationship-building aspects of our touch-points with our clients and partnersOversee all campaign management needs, coordinating launch, performance optimization and up-sell development with all related teams, including ad operations, product, design, editorial, sales, planning, and management teamsArticulate campaign performance and ROI to our clients through comprehensive wrap reports for up-selling and returning business opportunitiesDevelop marketing and branding solutions for Ziff Davis Tech & Commerce—150+ websites serving consumer tech, mobile, software, and B2B sectors—with VP, Marketing and Sales Management through analysis of general digital advertising industry, competitive landscape, and consumer trends Part of the team that won the 2015 Ziff Davis Collaborative Team Award & 2016 Ziff Davis Innovation Award—global awards recognizing the most successful and innovative team effort spanning multiple departmentsOnboard and lead new marketing team managers and consultants to help adjust to the social and performance aspects of their positions

New York, New York, Us

Lead a team of two marketing managers in creating sales materials and presentations to support a global ad sales team of 20 representativesCollaborate with ad sales, marketing, and brand development teams to inform revenue generating campaign strategy and articulate client-focused advertising concepts which led to over $500M in revenue for the media brand during my tenureGenerate timely reports analyzing syndicated and proprietary market research to aid in the development of advertising sales, consumer marketing, integrated events, mobile apps, digital magazines, and social media initiativesOversee and communicate with a 5,000 member panel of readers conducting client-based and internal research initiatives, customer outreach, and notifications of upcoming eventsArticulate campaign performance and ROI to our clients through comprehensive wrap reports for up-selling and returning business opportunitiesSupport the ideation and creation of the Cultivated Consumer marketing platform—an influential cohort of affluent consumers that start many consumer trends we see today, such as altruistic buying, shopping local, "green" purchasing behavior, and the need to understand a brand's storyTravel and conduct customized Cultivated Consumer presentations for clients and agencies in over 10 cities across the U.S. Awarded 2008 Marketer Of The Year for outstanding performance across Brand Development, Integrated Marketing and Creative teams within the marketing department

New York, Ny, Us

Collaborate with sales, marketing, content, and brand development teams providing insights and analysis to inform revenue generating sales pitches and strategyCreate sales presentations and materials using qualitative and quantitative data based on syndicated and proprietary market and media researchConduct online surveys of readers to gain insight into travel trends and affluent consumer behavior for in-house and client use

Collaborate with sales, marketing, content, and brand development teams providing insights and analysis to inform revenue generating sales pitches and strategyCreate sales presentations and materials using qualitative and quantitative data based on syndicated and proprietary market and media researchConduct online surveys of readers to gain insight into music, youth culture, and consumer behavior for in-house and client use

New York, Ny, Us

Create and evaluate RFPs effectively utilizing media research tools and resources to aid in buy recommendations and campaign optimizationsWork closely with the media supervisor and directly with clients to develop strategic media recommendations, campaign architecture, and ROI evaluation that delivers on client objectivesEstablish and maintain close working relationships and negotiation strategy with media vendors to inform management of cross-departmental challenges regarding campaign execution

Create and evaluate RFPs effectively utilizing media research tools and resources to aid in buy recommendations and campaign optimizationsWork closely with the media supervisor and directly with clients to develop strategic media recommendations, campaign architecture, and ROI evaluation that delivers on client objectivesEstablished and maintained close working relationships and negotiation strategy with media vendors to inform management of cross-departmental challenges regarding campaign execution

Managed the day-to-day relationship with national sales managers at over 250+ radio stations across the U.S., updating inventory pricing changes, format/content improvements, and in-market experiential initiativesWork with account team on preparing the most effective and efficient media buys for our clients and ad agencies while maximizing the value for our radio station partners