David Sorkin Email & Phone Number

Millburn, Nj, Us

As a full-service marketing and advertising agency, we combine the award-winning talent and resources of a larger, more traditional firm, with the personalized feel of a small business consultancy. We’re small enough to be nimble, yet large enough to effectively handle virtually any crisis or creative challenge. We can get the job done – and done well, even when you need a quick turnaround. Growing businesses can uniquely benefit from the experience our senior-level team can provide, while national brands can leverage our capabilities to lead their creative projects, to augment their existing team, and to efficiently handle the assignments their “large” agency can’t.With experience in a variety of industries, including consumer products, healthcare, education, as well as legal and financial services, we’re eager to partner with you to meet and even exceed your business goals in the areas of Internet Marketing, Advertising & Branding, Strategic Planning, and Creative Services. Learn more at www.newfrontier.com

SUITE1 is a high-tech business resource center and co-working space in the heart of Downtown Millburn, NJ (LinkedIn note: adjacent to the New Frontier office), with everything a business professional needs to stay productive and keep their work-life balance intact. If you are an experienced professional looking for a central location to run your business, meet a client, deliver a presentation, or spend a productive day at the office, visit us at www.suite1.com.

Managed fully-integrated national launch of new consumer brand ; Led strategic development and full marketing execution of new product launch into OTC Heartburn segment. Established consumer target and brand positioning based on market research and consumer insights. Managed creation, implementation and evolution of national television, print, digital, in-store, professional, and PR campaigns. Created national retail sales platform. Developed brand strategy and long-term marketing plans, including brand message evolution, profitable growth, and full P&L management.

Responsible for marketing and profitable growth of Coppertone Family (Babies, Kids, General Protection) business segments; Developed creative strategy, messaging and packaging for 11 new Coppertone product launches, including Coppertone high-SPF (SPF70+) platform, and Coppertone Pure & Simple franchise (top new suncare products of 2009). Primary contact between external agency partners and suncare marketing team. Led multiple TV, print, digital, and in-store campaigns across all Coppertone segments. Led integration of celebrity (Brooke Shields) into Kids / Baby advertising and corporate PR initiatives. Developed and executed all elements of retail campaign including message development, event construction, and training materials targeted towards trade, consumers, and national media.

Led all marketing initiatives for Schering-Plough's consumer brand portfolio at world's largest retailer, including #1 brands in four diverse consumer categories. Analyzed shopper insights and sales data, and transformed data into actionable and targeted marketing campaigns at Walmart and SAM's Club for all Schering-Plough consumer brands. Led creative process, development and execution of 6 store-wide television campaigns (in-store media). Directed design, visual layout and marketing message on all in-store displays and point-of-purchase materials. Developed and implemented consumer promotions, direct mail, in-store product demonstrations, incremental product placement, and co-branded partnerships.

Responsible for marketing and profitable growth of Coppertone Sport, Tanning, and Solarcaine business segments, and launch of new Coppertone Continuous Spray platform.Launched multiple new products, including Coppertone Continuous Spray and Coppertone Sport Continuous Spray (most successful new products in Coppertone history). Developed and executed 2005 marketing framework, including national advertising, public relations, package design, brand positioning, and in-store communication strategy. Led creative process and execution of 2005 Coppertone consumer communication initiatives, including two national television commercials and short-lead/long-lead public relations events. Primary contact between external agency partners and marketing team.

Responsible for management of Dr. Scholl's Pedicure Essentials products, and spray & powder products; Restaged Dr. Scholl's Pedicure Essentials product line (16 SKUs), including development of new products and packaging. Implemented national television and print advertising campaigns. Developed sales and shipment forecasts, competitive analyses, and marketing reports on an ongoing basis. Managed and coordinated Dr. Scholl's public relations activity with external agency, including all press releases, event sponsorships, and launch of "Are You Gellin'" media campaign.

Managed 17-member department at full-service advertising agency responsible for agency-wide advertising coordination and national campaign execution; Functioned as primary liaison between creative department and account services team. Ensured efficient & accurate department operations, including assigning accounts, scheduling staff, and reviewing weekly financial reports. Worked collaboratively with Production Manager to direct weekly deadline workflow. Hired/trained/conducted performance reviews for a staff of 17. Actively participated in sales presentations and client meetings.

Led multiple teams in the analysis and development of advertising campaigns, media research, and strategic planning for agency’s top accounts including Fleet Financial Group and Staples, Inc. Conducted client strategy meetings and presentations. Managed client budgets. Developed and actively participated in RFPs and pitches for new and prospective clients. Ensured accurate placement and execution of all campaign elements. Primary daily contact and liaison between clients and advertising agency; Directed production and placement of advertisements into various media. Interfaced with clients to plan advertising strategies, including design, budgetary allowances, demographic/geographic optimization, and media scheduling. Wrote, edited and proofread advertising copy.

Taught advanced mathematical, verbal, analytical writing, and test preparation skills to Boston area professionals on a part-time basis; Leveraged outgoing and dynamic presentation skills to effectively communicate business & analytical concepts to classes of 10-15 pre-MBA professionals. Created classroom presentations and curriculum enhancements to ensure optimal understanding and application of course materials. Was top-rated instructor in student feedback survey

Mba, Marketing

Certificate In Digital Media Marketing, (Including Online Promotion, Social Media Integration, Search Engine Marketing/Optimization)

Ba, History