mediaROI helps advertisers to maximize the efficiency of their marketing strategy based on the Unified Marketing Measurement methodology (based on Marketing Mix Modeling + AI).mediaROI's MMM enables advertisers to know the media contribution, ROI, and saturation of their advertising campaigns.Based on these insights, mediaROI provides an optimized media mix recommendation to enhance the cross-media ROI of advertisers and/or allows advertisers to evaluate their future media mix from our… Show more mediaROI helps advertisers to maximize the efficiency of their marketing strategy based on the Unified Marketing Measurement methodology (based on Marketing Mix Modeling + AI).mediaROI's MMM enables advertisers to know the media contribution, ROI, and saturation of their advertising campaigns.Based on these insights, mediaROI provides an optimized media mix recommendation to enhance the cross-media ROI of advertisers and/or allows advertisers to evaluate their future media mix from our AI-powered simulator. Advertisers can access their results on a dedicated platform: www.mediaROI.io Show less

The Growth By Science Network provides strategic consulting and advisory services to ad platforms, investors, marketers, agencies, and more. Our particular expertise is in advertising measurement, which is the cornerstone of intelligent growth.Growth by Science has built a global network of experts in ad tech with a specific focus on measurement, marketing science, data, and analytics — all to drive better business results. All our full- and part-time consultants have experience at… Show more The Growth By Science Network provides strategic consulting and advisory services to ad platforms, investors, marketers, agencies, and more. Our particular expertise is in advertising measurement, which is the cornerstone of intelligent growth.Growth by Science has built a global network of experts in ad tech with a specific focus on measurement, marketing science, data, and analytics — all to drive better business results. All our full- and part-time consultants have experience at major ad tech platforms and as growth marketers. We have hands-on experience tackling some of the hardest problems at the intersection of growth, ads, privacy and data. Show less

Leading a team composed of 10 researchers and data scientists across the region, external speaker, member of the EMEA/Europe board of directors, and member of the Product global leadership teamWorking with PM, PMM and Product eng. regional & global leadership on advertising, measurement and optimisation tracking & product launchWith Marketing, Comms and Creative Strategy regional leadership on product market fit and advertiser/agency education & nurturingWith branding and… Show more Leading a team composed of 10 researchers and data scientists across the region, external speaker, member of the EMEA/Europe board of directors, and member of the Product global leadership teamWorking with PM, PMM and Product eng. regional & global leadership on advertising, measurement and optimisation tracking & product launchWith Marketing, Comms and Creative Strategy regional leadership on product market fit and advertiser/agency education & nurturingWith branding and performance large customers on ad measurement, data integrations & learning agendasResponsible for Snap’s Global Audience measurement & Media planning strategy with 3rd parties Show less

Responsible for insights, advertising & audience measurement in Europe, team leader, member of the EMEA/Europe board of directors, and member of the Marketing regional leadership team

Marketing insights & analytics - France

Responsible for insights and audience measurement in the French market. Feeding key stakeholders internally with actionable insights (marketing, editorial, sales and partnership teams), and representing Yahoo externally to reinforce position and thought leadership in the digital industry. Active member of Mediametrie/Nielsen Netratings scientific committee, SRI (syndicat des régies Internet) audience committee, CESP (French MRC) audience measurement workgroup and IAB Europe Branding… Show more Responsible for insights and audience measurement in the French market. Feeding key stakeholders internally with actionable insights (marketing, editorial, sales and partnership teams), and representing Yahoo externally to reinforce position and thought leadership in the digital industry. Active member of Mediametrie/Nielsen Netratings scientific committee, SRI (syndicat des régies Internet) audience committee, CESP (French MRC) audience measurement workgroup and IAB Europe Branding committee.Areas of expertise:- Audience measurement : PC, Mobile, Video, multiplatform, campaign ratings, digital GRP etc.- Thought leadership to PR and reinforce expertise in agency or advertiser’s roadshows, present to events/speaking opportunities or sales meetings.- Case studies / ad effectiveness to evangelize and prove that online works!!- Marketing and user experience insights such as brand image tracking, cluster/segments analysis, competition benchmark, white spaces/opportunities etc. Show less

Telecom, Media, Technology & Entertainment DepartmentSelling and conducting quantitative & qualitative research projects on Media, digital and tech-telco. Responsible for development of Entertainment vertical.Project manager of France Televisions’ qualitative proprietary panel (Panel qualitatif des programmes de France Télévisions). One of the biggest media panel in France, with a dedicated website reaching more than 20 000 panelists, 9 studies per week, 13 channels measured… Show more Telecom, Media, Technology & Entertainment DepartmentSelling and conducting quantitative & qualitative research projects on Media, digital and tech-telco. Responsible for development of Entertainment vertical.Project manager of France Televisions’ qualitative proprietary panel (Panel qualitatif des programmes de France Télévisions). One of the biggest media panel in France, with a dedicated website reaching more than 20 000 panelists, 9 studies per week, 13 channels measured every single day of the year! This project is a reference for TV and in the market research industry.Project manager of PMU's (horse betting) proprietary panel, mixing both user data and interviews. This panel was launched before the betting/gambling market deregulation in France (2010), giving to PMU key insights to succeed in working their brand image and positioning their betting and poker offers to face a numerous and aggressive competition. Show less

Quantitative research on Telecom, Media and consumer goods.

Intern and contractor.Quantitative and qualitative research on TV, Internet and press.