David Sparrow Email & Phone Number

New York, Ny, Us

New York, United States

Assumed role of assigning, editing, writing, managing, and publishing content for intranet website reaching 47,000 employees. Produced 500-plus stories (up to 15 per week) for four targeted channels—institutional, Manhattan, Long Island, and Brooklyn. Oversaw relaunch of Inside Health portal, including new content strategy to boost staff engagement: inform, inspire, and unify. Planned and coordinated artwork to accompany stories. Managed a fulltime staff writer, a traffic manager, two fulltime freelancer reporters, and freelance writers. Oversaw budgets and created new purchase orders. Met regularly with stakeholders (executive leaders and Human Resources) to deliver analytics reports and review priorities for coverage.• Employee engagement on Inside Health more than tripled from November 2022 launch based on increased views, with some stories exceeding 15,000 views (one third of all staff)• Established rubrics for Our People profiles, such as The Expert Is In, The Extra Mile, The Curious Mind, The Power of We, and My Awesome Job to inspire readers.• Planned special packages/coverage for Black History Month, Nurses Week, Pride Month, Hispanic Heritage Month, and Veterans Month.• Nurtured strong relationships with executive leaders, HR, RED+F, MCIT, Development, and other stakeholders and received special commendation from Nancy Sanchez, Executive VP and Vice Dean.• Helped Comms and Marketing Dept. achieve a 10% increase in online appointments vs. FY 2022 and a 5% increase in visibility and reputation, as measured by portal engagement and employee perception• Story on Brand Center relaunch had a click-through rate of greater than 50%

New York, New York

Produce compelling publications that spotlight NYU Langone’s contributions to clinical care, biomedical research, and education. Plan, assign, edit, write, and package stories for the award-winning NYU Langone Health Magazine, NYU Langone Health News, Special Reports, and institutional annual reports. Coordinate photo shoots, compose snappy display copy, fit stories in layout, proofread, source check content. Meet with leadership and the marketing department to formulate strategic content. Guide freelance designers, work closely with printer, develop and update mailing lists.• Produced 100-page Heart Operator’s Manual issue, highlighted by compelling patient stories, to meet marketing directive, boosting appointments by 10%.• Awarded CASE Circle of Excellence Gold Level Award for special 120-page NYU Langone Health Magazine pandemic-themed issue, How We Saved Lives.• Wrote social media posts and print-to-web content conversion to optimize reader engagement on NYU Langone’s external News Hub.• Expanded stable of freelance writers to improve efficiency and increase editorial production by 25%, leading to biggest ever issue of NYU Langone Health Magazine.• Met regularly with marketing and communications leaders to ferret out stories to promote the institution and attract more readers.

Contributed to Popular Science, NYU Langone Health, Tennis, Parents, Parenting, Men’s Journal, Sports Illustrated, The New York Times, Men’s Fitness, Diversion, Digitall, Dads, Time Out New York, In Touch, Seventeen, American Baby, others. Topics included: Medicine, science, health, sports, profiles, parenting, fitness, gear, travel, psychology, news.

New York, New York

Pitched, developed, assigned, edited, and packaged up to 7 stories per month covering health, education, child development, behavior, and personal finance. Wrote feature stories, display copy, marketing summaries, and blog entries. Nurtured stable of health, science, and parenting writers. Headed special projects. Edited video series. Hosted Facebook Live events. Converted content for online use. Recruited marketing partner Edmunds.com and directed annual Best Family Cars franchise, generating 200M+ annual impressions, including Today show and promotional videos.• Aided Marketing / Sales team and assisted in issue-planning by pitching annual editorial calendar for behavior, discipline, education, and personal finance sections.• Earned National Health Awards for editing pieces on Antibiotic Overuse Among Kids and The Danger of Guns Within Reach.

Greater New York City Area

Assigned and edited features from manuscript through final, including cover stories, player profiles, tournament coverage, special sections, and packages. As the number two editor, I shaped the magazine’s overall content. Edited monthly travel section and top-edited nutrition, health, gear, and instruction. Recruited writers. Produced features. Nurtured relationships with player agents and advertisers. Coordinated interviews and photo shoots. Wrote display copy and TOC. Represented magazine in TV appearances and at promotional functions.

New York, New York

Directed 6- to 8-page monthly equipment section for men’s lifestyle monthly. Assigned, edited, and oversaw reviews and feature stories about sports, outdoors, exercise, and high-tech gear. Nurtured freelance writers and industry contacts. Also served as Editor-in-Chief of the Men’s Journal Buyer’s Guide, a stand-alone newsstand annual, including planning, assigning, and editing the issue and hiring and managing an eight-person freelance staff. Attended numerous trade shows and press events, made sales calls with publisher. Touted stories in national TV appearances. Promoted from senior editor.• Completed Buyer’s Guide on time and under budget to improve profitability.• Attended sales calls regularly with publisher to boost ad pages.

B.A., Cum Laude, American History

Activities and Societies: Harvard Independent (executive editor, sports editor, sports reporter), Crimson Key Club

Honors Program, National Honor Society

Activities and Societies: Tennis Team, Student Government, Sing, Drama