David Spriet

David Spriet Email and Phone Number

Fractional CMO | Helping businesses grow through strategic marketing excellence. @ Segmented Marketing
David Spriet's Location
Halifax, Nova Scotia, Canada, Canada
David Spriet's Contact Details

David Spriet personal email

n/a
About David Spriet

Senior level marketing & communications professional with 25 years of experience including: strategy & planing, campaign implementation, product development, client & agency experience, and team leadership.Specialties: brand frameworks, integrated marketing campaigns, digital marketing & media, social media marketing, customer acquisition campaigns, email marketing, promotions, analysis and insights.

David Spriet's Current Company Details
Segmented Marketing

Segmented Marketing

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Fractional CMO | Helping businesses grow through strategic marketing excellence.
David Spriet Work Experience Details
  • Segmented Marketing
    Fractional Cmo
    Segmented Marketing Jul 2018 - Present
    Halifax, Nova Scotia, Ca
    An independent and experience marketing professional, working with businesses on a retained services basis, operating as a Fractional CMO and Strategic Advisor. SMBs from a range of categories have achieved significant revenue growth from a strategic approach execute with precision marketing.
  • Omnia
    North American Marketing Advisor
    Omnia Jan 2022 - Present
    Stockholm, Stockholm County, Se
    Omnia is an award-winning intranet and employee engagement platform. Omnia is headquartered in Stockholm (Sweden), with offices in Malmö, Gothenburg, Copenhagen, (Denmark), Düsseldorf (Germany), Ottawa (Canada), and Ho Chi Minh City (Vietnam).Develop marketing strategies and execute campaigns to drive brand awareness and customer lead generation. Work closely with the Global Product Lead and the North America Customer Success Manager to create content marketing, achieving double-digit annual growth in customer acquisition.
  • Bauld Insurance
    Chief Marketing Officer
    Bauld Insurance Feb 2019 - Present
    Bedford, Nova Scotia, Ca
    Bauld Insurance provides insurance advice and service to personal and commercial insurance clients primarily located in Nova Scotia and New Brunswick. Developed and launched a new brand strategy, operating as the company’s Fractional CMO. Work actively with the President and VP Business Development. Establish strategic marketing plans and manage marketing programs that have doubled new policy revenues since being engaged.
  • Nxtgen Care
    Chief Marketing Officer
    Nxtgen Care May 2019 - Dec 2022
    Dartmouth, Ns - Nova Scotia, Ca
    Nxtgen Care is a revolutionary business intelligence platform, that helps Seniors Care Operators better manage their facilities with data and insights previously unavailable. As Fractional CMO, developed and launched brand strategy, then led customer acquisition campaigns, content marketing, sales enablement, and more.
  • Hawk
    Vice President, Digital
    Hawk Jan 2017 - Jul 2018
    Moncton, New Brunswick, Ca
    Hawk acquired Modern Media in Fall 2016. Post acquisition, led team of subject matter experts responsible for digital marketing services. Helped clients shape their digital marketing strategies, providing digital thought leadership.
  • Modern Media
    President
    Modern Media Mar 2014 - Dec 2016
    Halifax, Nova Scotia, Ca
    Lead digital marketing agency of approximately 12 staff, overseeing all aspects of service delivery while managing business P&L. Agency services included: strategic marketing plans, branding, website design & development, social media marketing, email marketing, mobile app development and campaign measurement.
  • Modern Media
    Vice President
    Modern Media Jan 2009 - Feb 2014
    Halifax, Nova Scotia, Ca
    Lead overall client services and account management team overseeing the delivery of strategic plans and digital marketing solutions including: website design & development, social media marketing, email marketing, mobile solutions and campaign insights.
  • Cibc
    Sr. Director Marketing Communications
    Cibc Dec 2003 - Jun 2008
    Toronto, Ontario, Ca
    Led a team of marketing professionals responsible for marketing strategies, communication plans and campaign execution in support of day-to-day personal banking and small business banking, managing an annual communications budget.
  • Cibc
    Director Planning Customer Marketing
    Cibc Feb 2002 - Dec 2003
    Toronto, Ontario, Ca
    Developed annual and campaign marketing communication plans for CIBC product, customer segments, and online banking. Planned marketing campaign strategies for numerous product promotions, new product launches and online banking customer migration.
  • Travelex
    Head Of Holiday Money Service - Uk
    Travelex Mar 2001 - Dec 2001
    Peterborough, London, Gb
    Post-acquisition of Thomas Cook Financial, led product strategy and sales leadership for the Holiday Money Services / FX Outsourcing Business, managing bottom-line results into UK market’s P&L.
  • Thomas Cook Group
    Head Of Marketing & E-Commerce, Global Consumer Business
    Thomas Cook Group May 2000 - Mar 2001
    Gb
    Seconded to the global head office to develop, execute and implement a global consumer e-commerce strategy. Provided strategic direction for the global retail marketing agenda regional leaders.
  • Thomas Cook Group, Financial Services
    Vp Marketing Americas - Business Partners / Retail Fx
    Thomas Cook Group, Financial Services May 1999 - May 2000
    Drove marketing for the Americas Business Partner and Retail units, while creating and leading a marketing team for product and channels lines
  • Thomas Cook Group, Financial Services
    Director Business Development - Americas
    Thomas Cook Group, Financial Services May 1998 - Jun 1999
    Led the development of new product & service offerings from concept through implementation, including sales, marketing and operational process. Led the North American introduction of Visa Pre-Paid Debit Cards working in partnership with Visa International and major banks such as Bank of America.
  • Thomas Cook Group, Financial Services
    Marketing Manager - Americas Business Partner
    Thomas Cook Group, Financial Services Aug 1996 - May 1998
    Developed B2B and B2C marketing strategies and tactics, including co-branded marketing programs with major banks in Canada and USA for Visa and MasterCard Travellers Cheques.
  • Thomas Cook Group, Financial Services
    Assistant Marketing Manager - Americas Business Partners
    Thomas Cook Group, Financial Services Oct 1995 - Aug 1996

David Spriet Skills

Digital Marketing Integrated Marketing Marketing Strategy Online Marketing Social Media Marketing Marketing Communications Marketing Strategy Management E Commerce Online Advertising Email Marketing Marketing Management Mobile Marketing Strategic Planning Sales Management B2b Account Management Product Development Web Design Market Research Entrepreneurship Brand Management Business Development Product Management Segmentation Budgets Financial Services Digital Strategy Leadership Business Strategy

David Spriet Education Details

  • Mount Allison University
    Mount Allison University
    Marketing
  • Saint Mary'S University
    Saint Mary'S University
    Marketing / International Business

Frequently Asked Questions about David Spriet

What company does David Spriet work for?

David Spriet works for Segmented Marketing

What is David Spriet's role at the current company?

David Spriet's current role is Fractional CMO | Helping businesses grow through strategic marketing excellence..

What is David Spriet's email address?

David Spriet's email address is ds****@****edia.ca

What schools did David Spriet attend?

David Spriet attended Mount Allison University, Saint Mary's University.

What are some of David Spriet's interests?

David Spriet has interest in Distance Running, New Marketing Technologies, Hockey, Creative Ideas, Golf.

What skills is David Spriet known for?

David Spriet has skills like Digital Marketing, Integrated Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Marketing Communications, Marketing, Strategy, Management, E Commerce, Online Advertising, Email Marketing.

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