Create curriculum and run multiple theater workshops daily with teenage participants. Workshops include basic theater skills, long-form improvisation, character development, status, movement, sword-fighting, view-pointing, and how to survive zombie attacks.

Oversaw day-to-day operations of live action role-playing theatrical summer camp (for kids ages 7-18) based in Kingston, New York with additional events throughout the Atlantic coast. Hired full-time employees, arranged and planned all summer and off-season events. Determined long-range plans and proper execution to meet those goals with other board members. Communicated with owners of company all financials, future plans and all other relevant information. Organized sale of corporation to private investors.

Freelance creative and content strategy, messaging creation, communications and social media strategy, copywriting, and web development for companies and agencies including Hot Paper Lantern, The Soze Agency, NYC Votes, Jack Morton Worldwide, The Washington Post, Doctor.com, DraftKings, and more. Most recent project includes the development of a comprehensive program to drive young people (ages 18-25) to the polls in 2020 in NYC and to create a generation of engaged voters.

Led organization’s Creative Strategy department, building compelling online and offline campaigns for young people to create social change in their local communities. Responsible for creating and pitching ideas for campaign development and implementation from start to finish, creating campaigns for sponsors like 3M, Cotton Inc., ESPN and MLB, Harry’s, Hollister, Home Depot, NFL, P&G, and Target. Created the “Take Back the Prom” campaign, which earned GOLD at the Shorty Awards, and was a comprehensive approach around making prom more accessible and welcoming for all young people.

Lead creative, content and brand strategy execution for global marketing agency, creating and producing content to enhance agency’s industry position. Created a distinctive brand voice to represent the global agency brand and local markets, designed and implemented strategy for all external publishing networks, developing regular new social, video and other content initiatives. Achieved average of +134% of assigned goals for growth and engagement across all social platforms in 2016. Authored numerous op-eds to help further agency’s image (Huffington Post, Adweek, MediaPost, iMedia) and aided in creating and furthering new op-ed content from discipline teams. Proactively created new national recruiting and orientation programs for the agency, focusing on creating a unique brand experience for talent prospects and new hires. Developed agency’s positioning language and talking points for all external communications and presentations. Created and taught writing class for award entries, leading to more wins, in more shows, than previous years. Volunteered to lead the NY office Culture Club, steering a team of 15+ in creating entertaining experiences for the office that match our client work.

Crafted a content strategy for and launched internal news and information website. Site traffic quadrupled versus previous iteration thanks to daily original content. Directed team of 30 writers across 10 offices in five countries. Lead on-going development and UX testing, adapting site to changing agency needs and for local markets.

Built, wrote and ran blog about the lighter side of sports. Utilized audience analytics to developunique, interesting content sourced from across the world, in total created more than 5,500 posts. Built site’s profile through SEO, cross-promotion on related sites/blogs and social media. Overall site traffic topped 7 million with stories republished on numerous other outlets including ESPN, Fox Sports, Sports Illustrated, Deadspin, SB Nation, and numerous others. Invited to join Bloguin network in 2010.

Created detailed Request for Proposal submitted to multiple developers as part of the pivoting of the company from a lifestyle website to an online/offline networking club. Presented to developers in advance of their submission of proposals. Selected final developer and worked intimately on all details of new mobile HTML5 app from design to QA, Beta testing and launch. Led major planning and strategy sessions with both internal and external assets.

Responsible for all content for the Play (toys and gadgets), Read (book reviews), and Sexxed (sex advice) sections. Assigned and edited content from stable of writers located around the globe. Intimately involved in the launch and design of a new members-only website. Oversaw intern program, including responsibility for training, assigning and then editing their pieces. Wrote over 700 stories (profiles, features, commentary, reviews), most prolific writer on staff with 150 more pieces than next most active writer.

Created and maintained the magazine’s entertainment section. Edited all content for the section and selected appropriate art. Conducted interviews with musicians and entertainers for section, selected section feature topic each month. Forged relationships with publicists and studio/record label executives in search of new artists or stories.

Wrote video game and hardware reviews, as well as content for the Sex & Relationships section. Assisted in development of the entertainment section for both MensFitness.com and the printed publication. Organized and ran multiple giveaways in both print and online portal, developed relationships with developers and PR agencies.