Assistant Vice President, Marketing Manager
CurrentDrive direct mail process improvement in the areas of campaign reporting and forecasting, model implementation, and regulatory risk mitigation.
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David Stanis is listed as Marketing Manager at U.S. Bank at U.S. Bank, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a work email signal at mufg.jp and a matched LinkedIn profile for David Stanis.
David Stanis previously worked as Assistant Vice President, Marketing Manager at U.S. Bank and Vice President, Direct Marketing Manager at Mufg Union Bank, N.A.. David Stanis holds Bachelor Of Arts, Communication from Uc San Diego.
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Extensive multi-channel B2C and B2B marketing communications experience. Agency and client-side background promoting global brands in diverse categories:- Financial: Honda Financial Services, Online Trading Academy, Toyota Financial Services, Union Bank- Insurance: AAA, Auto Club- Automotive: AAA, Acura, Auto Club, Honda, Toyota- Media/Entertainment: DIRECTV- Information Management: Iron MountainAt the Auto Club, I worked with up to six agencies to drive insurance leads and sales, plus activations of AAA's UBI/telematics app. Previously I was responsible for strategy and marketing of the AAA Approved Auto Repair, Battery Service, Car Buying Service and Driving School products.At KERN, I led DIRECTV’s win-back direct-mail marketing program. I also managed DM campaigns for their acquisition, retention, affinity and sports marketing initiatives. Situated at DIRECTV’s headquarters, I was KERN’s first full-time onsite employee.At RAPP, I managed all aspects of multi-touch online and offline launch CRM for Toyota. In addition to integrated direct-marketing campaigns, my experience includes luxury car brochures, corporate and consumer newsletters, sales training materials, merchandising/POS and web content.I have proven ability to “move the needle” by identifying trends and opportunities, developing strategies, and implementing solutions and best practices, while keeping tactics on strategy, on schedule and within budget.- Effective leader dedicated to results and staff development- Adept at leading cross-functional teams- Excellent interpersonal and communication skills- Proficient writer, editor and proofreader- Skilled at managing/forecasting budgetsacquisition, analytics, Aprimo, attribution, banking, churn, CPG, creative briefs, cross-sell, data plans, deepening, demand, digital, DTC, editing, KPI, leads, loyalty, LTV, marcom, pre-screen, prescreen, print production, project management, proofreading, QA, retention, ROI, sales stimulation, segmentation, storytelling, Tableau, testing, up-sell, UX, winback, writing
Listed skills include Direct Marketing, Email Marketing, Integrated Marketing, Advertising, and 29 others.
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Minneapolis, Mn, Us
Drive direct mail process improvement in the areas of campaign reporting and forecasting, model implementation, and regulatory risk mitigation.
Hired to oversee monthly prescreen direct-mail development for Personal Loans product launch. Also managed direct-mail development for Credit Card (acquisition, sales stimulation) and Small Business (acquisition, deepening) LOBs. Collaborated with strategists on strategy and creative. Led multiple agencies to ensure best practices and cost containment in creative, print production, postal optimization, etc. Partnered with Marketing Operations Manager, Sourcing, Finance, and vendors in the development and execution of SOWs.
Costa Mesa, California, Us
Promoted to take on added responsibilities of marketing AAA's UBI product (AAA OnBoard®) and expanding insurance marketing (as described below) into new markets. Acted as marketing lead for UBI and online binding (e-commerce) initiatives. Managed DM print vendor RFP resulting in $600K annual savings. Exceeded all 2017 insurance lead, CPL and sales goals in assigned markets, including our second-largest market. Supervised two Associate Marketing Managers.The American Automobile Association (AAA) represents a federation of motor clubs throughout the U.S., providing services to over 60 million AAA members. With 16 million members, Auto Club Enterprises (ACE) is the largest club in the AAA federation and the fifth largest auto insurance provider in California. Headquartered in Costa Mesa, ACE operates in 21 states within nine geographic regions in North America, including Southern California.
Costa Mesa, California, Us
Associate Marketing Manager – InsuranceAugust 2013 – May 2016Managed marketing plans for Property & Casualty insurance products in several markets. Monitored and analyzed lead generation performance across multiple channels, including DRTV, print, direct mail, email, search and display. Directed five agencies plus internal teams in creative development, segmentation and optimizing initiatives. Led incentive/offer strategy. Executed field promotions. Maintained budgets and vendor billing.Associate Marketing Manager – Automotive ServicesJanuary 2012 – July 2013Responsible for strategy and multi-channel marketing of AAA's Approved Auto Repair, Battery Service, Car Buying Service and Driving School product lines, in multiple markets. Set records in 2012 Driving School sales, close ratio and product mix. Delivered 111% to 2012 Car Buying lead goal. Managed projects promoting the AAA FindMe product, as well as teen safety.“David’s execution of the ACDS marketing strategy rises above expectations. … he is a key contributor to the operation.” – Melissa Vega, Manager, Auto Club Driving School.
Woodland Hills, California, Us
Led DIRECTV’s win-back direct-mail program. Managed direct-mail campaigns for DIRECTV's acquisition, retention, affinity and sports marketing departments. Oversaw multi-touch online and offline demand/lead generation campaigns for Iron Mountain, targeting IT, legal and C-level audiences. Managed a consumer direct-mail program for a financial education client. Developed strategy. Devised and conducted segment, model, offer, format and creative tests. Prepared and presented response analyses. Forecasted revenue. Supervised direct reports.
New York, Ny, Us
Managed all aspects of multi-touch online and offline CRM campaigns for Toyota. Successfully launched the 2008 Land Cruiser, 2007 Tundra and 2007 Camry. Collaborated on strategy development. Developed creative briefs and schedules. Briefed creative teams. Obtained all client approvals. Utilized online dashboards to monitor, analyze and report on campaign performance. Monitored budgets. Produced e-newsletters. Generated proofs-of-concept and business cases. Completed University of Toyota’s Lean Thinking Team Program.
Santa Monica, Ca, Us
Managed development of high-production-value brochures for Acura, including the MY04 TL launch brochure. Responsible for ensuring all copy and art was product-correct, consistent and conformed to strategy, legal and brand standards, and nomenclature. Presented concepts, outlines, layouts, bids, artwork and proofs to the Assistant Manager, Acura Advertising. Attended new-model briefings, focus groups, location and studio shoots, and press checks.
Santa Monica, Ca, Us
Managed development of industry-leading sales training collateral for Honda, and merchandising materials for Honda and Acura certified pre-owned programs. Wrote and produced monthly Honda dealer newsletter. Analyzed product strengths, competitive sets, owner data, target demographics, industry news, market research and customer satisfaction reports.
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David Stanis works for U.S. Bank.
David Stanis is listed as Marketing Manager at U.S. Bank at U.S. Bank.
AeroLeads has found 1 work email signal at @mufg.jp for David Stanis at U.S. Bank.
David Stanis is based in Los Angeles Metropolitan Area, United States while working with U.S. Bank.
David Stanis has worked for U.S. Bank, Mufg Union Bank, N.A., Automobile Club Of Southern California, Kern (Omnicom), and Rapp (Rapp Collins).
You can use AeroLeads to view verified contact signals for David Stanis at U.S. Bank, including work email, phone, and LinkedIn data when available.
David Stanis holds Bachelor Of Arts, Communication from Uc San Diego.
David Stanis is listed with skills including Direct Marketing, Email Marketing, Integrated Marketing, Advertising, Direct Mail, Digital Marketing, Online Marketing, and Lead Generation.
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