On a highly confidential basis, I can help you advance your project and achieve a competitive advantage by providing objective project-management guidance, background research, marketing strategies, positioning options and potential product names, package-design ideas, copywriting, real-life product reviews/tests and easy-to-understand final reports. We can also develop educational programs for consumers and salons. We will help you assess your needs, so you only choose the services you want.

▪ Oversaw the Product Innovation Center (PIC) manager and six evaluators in evaluating products, reformulating existing ones and replacing current ingredients.▪ Researched, tested, evaluated and presented competitive products on a regular basis. ▪ Created technical materials for all new product launches, resulting in clear and concise usage information and brand messaging. Authored materials included positioning statements, usage instructions and regulatory information, as well as Pro… Show more ▪ Oversaw the Product Innovation Center (PIC) manager and six evaluators in evaluating products, reformulating existing ones and replacing current ingredients.▪ Researched, tested, evaluated and presented competitive products on a regular basis. ▪ Created technical materials for all new product launches, resulting in clear and concise usage information and brand messaging. Authored materials included positioning statements, usage instructions and regulatory information, as well as Pro Tips, FAQs, social channel messaging and creative applications. ▪ Collaborated with contract vendors and consulting chemists in developing new hair coloring products.▪ Pioneered and launched “Color News” on Paul Mitchell Pro YouTube channel, which used a conversational news-anchor setting and became the basis of technical training for sales personnel, educators and salon customers. Show less

▪ Managed the information gap among Research & Development, Salon Development and Marketing, and oversaw written materials used by all departments in regards to hair color brands.▪ Developed clear and consistent messaging that supported JPMS as a global force in professional hair color.

Create signature color styles for socialites, models, media personalities and actors.

Research and development, product innovation, training and education; brand ambassador

Create signature color styles for socialites, models, media personalities and actors.

Acted as 1 of 4 brand ambassadors, hair color consultant, global educator, guest lecturer and go-to person for media interviews. Appointed spokesperson for The Art of Consultation and hair color brands.

Developed the foundation for a complete color-training program, wrote policies/procedures manual, contributed to website content and revitalized salon branding.

Played key role in Redken’s 10-year growth to a $200 million hair color brand. Lead product development efforts in hair coloring from laboratory to launch-tour by determining color and target audience, consulting on marketing strategy and packaging, and conducting salon-education workshops. Guided reformulation of all pillar brands.Also taught throughout Asia, Australia, Mexico, Western Europe and North America at major trade shows, as the principal educator for introducing Redken hair… Show more Played key role in Redken’s 10-year growth to a $200 million hair color brand. Lead product development efforts in hair coloring from laboratory to launch-tour by determining color and target audience, consulting on marketing strategy and packaging, and conducting salon-education workshops. Guided reformulation of all pillar brands.Also taught throughout Asia, Australia, Mexico, Western Europe and North America at major trade shows, as the principal educator for introducing Redken hair color to new overseas markets. Spearheaded color conversion efforts, which within five years, resulted in over 3,300 salons exchanging 460,000 hair coloring products for Redken hair color. Helped evolve branding and global images, and creating all the hair color model looks for Redken trade and consumer advertising, and corporate collateral materials.Shepherded new-media efforts through developing scripts, creating on-demand educational videos and blogging. Show less