David Stene Email & Phone Number

Lafayette, Indiana Metropolitan Area

Ford Master Certified Service Advisor

Oversaw vendor-based marketing programs for $425MM commercial division of CompUSA; developed and coordinated comprehensive marketing campaigns including monthly direct-mail pieces, weekly web features, weekly email blasts, in-store promotions and a retail catalog, and worked extensively with senior management of commercial division to build brand value and awareness. Fueled marketing revenue growth 10% year over year by strengthening new and existing vendor relationships which led to increased fundings and vendor participation.  Generated $1.5MM in annual incremental revenue during a 2-year corporate down-sizing phase; launched customized marketing programs including direct mail, web page product feature spots and email campaigns to enable vendors to reach customers and sales staff. Orchestrated a multimedia communication strategy to build brand awareness, engage customers, and drive sales and market share growth on a $2 million annual budget.

Established and maintained solid relationships with internal and external customers; collaborated with Sales Engineering team to develop customer quotes. Managed sales pipeline to maintain a 3:1 ratio of quotes to sales goals, prospected and aggressively solicited customer base to generate sales leads. Created and executed an effective market segmentation strategy designed to exploit revenue potential of 800 customer accounts, and achieved 124% of sales quota. Analyzed and evaluated revenue opportunities, set aggressive goals, launched targeted sales and marketing campaign, and partnered with sales engineers to propose customized solutions.  Won the second largest sale in the Dallas Office, a 3-year contract worth $720,000. In response to a customer’s need for increased bandwidth for mission critical applications in 24/7 environment, worked with cross functional teams in engineering, product management and field services to deliver a reliable and cost-efficient solution.

Compiled and analyzed statistical replenishment data for 44 retail department stores; drove efforts to increase order fulfillment rates and improve inventory distribution. Partnered with buyers to establish strategic direction and priorities, worked closely with both buyers and vendors to ensure advertised products were sufficiently stocked. Developed and implemented a new communication process between buyers and replenishment team to increase in-stock positions.

On-Site Account Manager Recruited to represent largest key account for on-site sales at Comp USA Headquarters. Partnered with Buyers to analyze purchasing requirements for 217 across the US. Analyzed national sales trends and maintained up-to-date on all software and hardware, components, accessories, and peripheral offerings. Advised Buyers, Product Managers, and Merchandise Assistants on retail sales strategies and new product availability. Key Contributions:• Managed all relations with the company’s #1 key account. • Drove efforts to increase sales by 5%.• Supported the effort to resolve $1.5M in disputed charges.

Worked all aspects of developing and managing a $58 million category.