David Sterling's Location
Dallas-Fort Worth Metroplex, United States
David Sterling's Contact Details
David Sterling work email
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David Sterling personal email
n/a
About David Sterling
David Sterling is a Marketing Director at SNE DFW Stagers at SNE DFW Stagers. He possess expertise in advertising, brand development, creative direction, social media marketing, public relations and 45 more skills. He is proficient in English.
David Sterling Work Experience Details
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Marketing DirectorSne Dfw Stagers Sep 2019 - PresentDallas-Fort Worth MetroplexBusiness Development Executive responsible for implementing and facilitating marketing plans as well as identifying, evaluating and developing relationships with Architects, Contractors and Realtors. -
Creative DirectorZapura Jan 2008 - PresentDallas/Fort Worth AreaBrand DevelopmentBrand Deployment Strategy - Development & ImplementationCorporate Collateral Development (B2B & B2C)Website UI DevelopmentCoordinate SEO StrategiesDevelop, Implement & Track Direct Response Strategies
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Creative DirectorZapura Jan 2008 - Sep 2019Allen, Texas- Manage freelance creative talent.- Manage a highly effective and responsive network of vendor resources.- Effectively manage client campaign budgets to maximized ROI- Develop, implement and track national advertising and marketing strategies and campaigns that meet and/or exceed client goals.- Develop client brand messaging strategies, including core insights, target market segmentation and roll-outs to engage consumers.- Design and produce campaign collateral (B2B, B2B2C & B2C)- Website design and development based on User Experience Expectations that encourage desired viewer actions.- Create Corporate and Medical Marketing Videos intended for placement on websites and other social media channels.
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Dallas Field ManagerStrategic Experiential Group Nov 2014 - Nov 2015Dallas/Fort Worth Area- Meet with Client-side Regional Market Managers and Local Market Manager to discuss/reinforce parameters of programs as well as secure a target account list.- Train promotional team and manage program support materials.- Confirm bookings received from Client-side Regional Market Managers and Distributor Managers with specified accounts and venues.- Staff and manage the execution of promotional events.- Track execution status and KPIs of each event and the aggregate KPIs of each program.- Reconcile operational and program budgets for the DFW market.- Manage payroll & expenses for the production, promotional, and logistics team.- Manage promotional support materials storage and inventory.- Provide feedback to client-side managers on weekly basis via in-person meetings or conference calls. - Provide monthly in-depth recaps via PowerPoint.- Create and produce region specific collateral materials, event themes, graphics and procure necessary props and uniforms. (Veuve Clicquot, Dom Perignon)- Maintain Product and Brand Knowledge.- Curriculum development and training for team members- Launch national experiential marketing programs in the DFW region. (Hennessy, Grand Marnier, Belvedere)- Create and execute programs across assigned accounts within a territory -
Creative DirectorIdea Squad, Inc Jan 2006 - Dec 2007Allen, Texas- Researched, developed and managed freelance creative talent.- Managed a highly effective and responsive network of vendor resources.- Effectively managed client campaign budgets to maximized ROI.- Developed, implemented and tracked advertising and marketing strategies and campaigns that meet and/or exceed client goals.- Developed client brand messaging strategies, including core insights, target market segmentation and roll-outs to engage consumers.- Design and produce corporate collateral (B2B & B2C).- Website design and production that encourages site traffic.
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President/CeoHippeaux Jan 1999 - Dec 2005Allen, TexasCreated and implemented standard operating procedures and best practices for agency staff.Developed and closely managed agency budgetRecruited, developed and managed creative talent.Established and managed a highly effective and responsive network of vendor resources.Effectively managed client campaign budgets to maximized ROIDeveloped, Implemented and tracked direct response strategies that consistently outperformed previous agency results by double.Directed and facilitated local, regional and national Client Marketing Research.Developed client brand messaging strategies, including core insights, target market segmentation and activation plans to effectively engage and cultivate profitable long-term relationships with intended targets.Created successful out-bound call center campaigns complete with SOP, product knowledge curriculum, sales training, multi-tiered scripts, internal staff incentive programs to motivate towards intended goals, and tracking system by which sales could be analyzed weekly to determine effectiveness and identify opportunities to increase effectiveness.Managed multiple brands and brand strategies simultaneously, with target demographics specific to each.Accounts Serviced: Medieval Times, TXU Energy, IBM
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Freelance Production ArtistTargetbase 1996 - 1998Irving, TexasDeveloped Creative for National Direct Response CampaignsStrategized and researched cost effective production techniques to obtain maximum impact while keeping cost of implementation low to maximize client ROI.Accounts serviced: Brown Forman, Coke, Marriott, Southwest Airlines, Alcon, Nestlé
David Sterling Skills
Advertising
Brand Development
Creative Direction
Social Media Marketing
Public Relations
Management
Marketing
Marketing Strategy
Seo
B2b
Graphics
Strategy
Website Development
Leadership
Integrated Marketing
Sales
Customer Service
Corporate Branding
Social Media
Collateral
Art Direction
Event Management
Strategic Planning
Event Planning
Market Analysis
Account Management
Microsoft Office
Brand Management
Training Delivery
Training And Development
Marketing Communications
Relationship Marketing
Social Networking
Email Marketing
B2c
B2c Marketing
B2b2c
B2b Marketing Strategy
B2b Marketing
Microsoft Excel
Microsoft Word
Powerpoint
Indesign
Adobe Creative Suite
Video Production
Video Editing
Videography
Online Marketing
Graphic Design
Public Speaking
Frequently Asked Questions about David Sterling
What company does David Sterling work for?
David Sterling works for Sne Dfw Stagers
What is David Sterling's role at the current company?
David Sterling's current role is Marketing Director at SNE DFW Stagers.
What is David Sterling's email address?
David Sterling's email address is ds****@****ura.com
What are some of David Sterling's interests?
David Sterling has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, The Dallas Trees And Parks Foundation, Arts And Culture.
What skills is David Sterling known for?
David Sterling has skills like Advertising, Brand Development, Creative Direction, Social Media Marketing, Public Relations, Management, Marketing, Marketing Strategy, Seo, B2b, Graphics, Strategy.
Not the David Sterling you were looking for?
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David Sterling
Hickory, Nc7deloitte.com, hotmail.com, msn.com, bellsouth.com, sterlingconsulting.com, sterling-consulting.com, sterling-consulting.com3 +170466XXXXX
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David Sterling
Greater Seattle Area1uwaterloo.ca -
David Sterling
District Operations Manager | Experience Specializing In Logistics And Operations | U.S. Navy VeteranClayton, Nc -
2angelfire.com, hotmail.com -
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