Director Of Product Management & Product Marketing - Software Solutions
Neopost
Milford Ct
Turned around the company’s North American software product line declining revenue trends by remaking the product portfolio, product positioning, market messaging, and product branding. Rebuilt diminished sales confidence and trust by developing a reputation of a no-nonsense problem solver who would deliver results. Lead product vision, strategy, go-to-market planning and lead product development and execution of all project and program initiatives. Delivered profitability and growth by focusing on prioritizing customer needs and changing market trends. • Delivered three consecutive years of double digit growth, 12, 24, and 36 • Grew core product sales by 25% • Improved product margins by 30% • Increased product cross selling incident rates by from 10 to 30%• Introduced SAAS products for single and enterprise users that met new market demands and would deliver increased product reoccurring revenue streams for future growth• Developed product requirements and business case for offering SAAS version of a core hardware product • Delivered increased sales capabilities, skills, and effectiveness through developing and executing national sales training programs