David Strader Email and Phone Number

A digital marketing consultancy offering SEO, PPC, Social, Email Marketing, Creative and Web Development. Epica helps brands, small and large, perform incredibly well online through online marketing channels and creative solutions for marketing teams. We are not an "agency"; we are highly skilled digital marketing veterans who become an extension of your team and help you grow and solve problems.

Assembly is Ad Age's 2022 Purpose-Led Agency of the Year!Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Reporting directly to the Sr. VP of Content Marketing/SEO/Social services, my responsibilities included overseeing the SEO fulfilment team which is comprised of strategists, analysts, copywriters, and vendors. With up to 4 direct senior reports and a larger team of 20 reports, my team as a whole managed over 38 client accounts and more than 5 million in annual SEO revenue. Some of my responsibilities included: team innovation, training and development, talent acquisition, project management, client strategy for new/existing SEO clients, content strategy, and CROIn addition to my day to day management responsibilities and as a member of the leadership team, I directly worked to establish departmental policies, standard operating procedures, best practices, service offerings, training guides, employee/client onboarding material and the development of the SEO/Content Marketing practice as a whole.

Lead strategist on ForwardPMX’s largest enterprise SEO clients including Ashford University (Bridgepoint Education), Shindigz, Intuit, Wrangler, Service Master and other leading brands. Assisted in the creation and innovation of new and improved deliverables. Helped recruit new SEO talent while providing supportive training to junior analysts and strategists. Worked directly with vendors and junior staff to execute and deliver all SEO and Content related scope. Managed everything from fulfillment and account renewals to client relationships and overall strategy. Filled a supporting role to our business development team providing strategy reviews and plans for key prospect proposals and RFP’s.

- Develop and execute award-winning search engine optimization strategies for fortune 500 companies in the retail, auto, banking, travel & hospitality and insurance verticals- Provide strategic SEO recommendations (on-site, off-site, technical, copywriting, social media, linking, etc.) by analyzing site performance and data from various analytic platforms and dashboards- Continually work with clients to meet their goals, drive the bottom-line, and educate their teams on the SEO process and strategy- Activity participate in the SEO industry by contributing posts to the iCrossing Great Finds blog, attending industry meetings, weekly training sessions and other educational opportunities

Managed multiple e-commerce, insurance & brand-focused clients, developed SEO strategies, provided advanced SEO recommendations & deliverables that increased organic revenue 35% for some clients

Produced all client related tasks and deliverables for key clients in the travel & hospitality and eCommerce verticals quickly advancing to SEO strategist on 7 leading pet food brands increasing YOY organic visibility by over 50%

Started business with little initial investment and no previous experience. Self trained on Illustrator, Flexisign and Cibercut (industry software). Designed & crafted custom signs and banners. SEO Optimized & maintained company web site for internet sales & increased profits by over 75% each consecutive year.