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Experienced leader in healthcare digital marketing, B2B marketing, product management, and business development. Background in web content management systems (CMS), Agile leadership, and user experience.
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Vice President, Experience StrategyGeonetric Dec 2021 - PresentCedar Rapids, Iowa, UsProvide health systems with consulting and strategic guidance on consumer-focused digital experience strategy. Identify product and business growth opportunities through a deep understanding of the market landscape, customer needs, and competitive analysis. -
Vice President, Marketing & Business DevelopmentGeonetric Mar 2020 - Dec 2021Cedar Rapids, Iowa, UsDeveloped and executed strategies across B2B marketing and sales from awareness through purchase. Maintained and applied a thorough understanding of our market, conducted competitive analysis, and developed and tested new pricing and packaging approaches. Managed and conducted sales presentations, RFP responses, and proposal development.Guided new product development, ensuring alignment of offerings with needs of health care marketers and business leaders. -
Marketing Director / Sales DirectorGeonetric Jun 2016 - Mar 2020Cedar Rapids, Iowa, UsDirected B2B marketing and sales efforts for Geonetric’s service and software offerings. Reached health care marketing leaders through innovative marketing strategies. -
Digital Strategy DirectorGeonetric Dec 2014 - Jun 2016Cedar Rapids, Iowa, UsLed digital services teams, developing and delivering professional services products including digital marketing, content strategy, search engine optimization, and web design. Formulated a competitive product portfolio of digital marketing services for healthcare clients. -
Product Strategy DirectorGeonetric May 2011 - Dec 2014Cedar Rapids, Iowa, UsGuided multiple software teams and product owners in the development of web content management system (CMS) and patient portal platform. Established and communicated product strategy, product vision, and strategic roadmaps internally and externally in collaboration with executive leadership, marketing, and account teams. Managed product releases, product communications, and delivery timeframes.Delivered a competitive, scalable software platform, sustaining rapid growth and placing Geonetric on the Inc. 5000 list of fastest-growing private companies for seven years (2007–2013). Attained Federal (ONC) certification for VitalSite Patient Portal through definition and prioritization of product features to meet Meaningful Use requirements. -
Product Manager / Product OwnerGeonetric Aug 2008 - May 2011Cedar Rapids, Iowa, UsIdentified business requirements, created product backlog and user stories, and conducted user acceptance testing for the software development process for VitalSite, a . NET-based web content management system for hospitals and health systems. Achieved initial productization, migrated legacy clients, and transitioned to an ongoing release cycle. -
Information ArchitectGeonetric Aug 2006 - Aug 2008Cedar Rapids, Iowa, UsEnvisioned user experience (UX) solutions to address healthcare clients’ business strategies. Developed site maps, navigation systems, taxonomies, wireframes, prototypes, task flows, mental models, and other deliverables to communicate design direction. Conducted user research and discovery interviews. -
Database AdministratorPicpa Jan 2004 - Aug 2006Philadelphia, Pa, UsManaged organization’s membership, marketing, and event registration database. Guided design, development, and implementation of related website features. Produced ad hoc SQL reports. -
Graphic & Web DesignerPicpa Aug 2001 - Jan 2004Philadelphia, Pa, UsDesigned print and web communications for 19,000-member professional association.
David Sturtz Skills
David Sturtz Education Details
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Drexel UniversityLibrary And Information Science -
University Of Northern IowaArt - Graphic Design
Frequently Asked Questions about David Sturtz
What company does David Sturtz work for?
David Sturtz works for Geonetric
What is David Sturtz's role at the current company?
David Sturtz's current role is VP, Experience Strategy at Geonetric.
What is David Sturtz's email address?
David Sturtz's email address is da****@****rtz.com
What is David Sturtz's direct phone number?
David Sturtz's direct phone number is +131922*****
What schools did David Sturtz attend?
David Sturtz attended Drexel University, University Of Northern Iowa.
What skills is David Sturtz known for?
David Sturtz has skills like Information Architecture, User Experience, Usability, Content Strategy, User Experience Design, Agile Methodologies, Web Design, Scrum, Digital Marketing, User Research, Product Management, Agile Project Management.
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