With over 25 years of experience in B2B sales and marketing, I am a value selling expert who can help you market and sell your complex solutions effectively. My value selling tools and training can help you have value conversations with buyers, resulting in better lead quality, increased leads, shorter sales cycle, higher sales close ratio, and less price discounting.My solutions are designed to guide buyers through the sales process, offering different benefits at each step of engagement. I offer assessment tools to drive website traffic and convert anonymous visitors into leads, value calculators to deepen buyers' engagement and improve lead quality, and TCO/ROI tools to help close more deals by delivering the business case for your solution.As the co-founder of ROI Selling, I serve technology and industrial companies ranging from Fortune 100 enterprises to startups, helping them to effectively communicate their solutions' value to customers. My primary focus is on developing clients' value propositions, configuring value selling tools and programs, delivering value selling training, and providing amazing client service.I hold a Bachelor of Arts in Economics from Cleveland State University and served on the planning committee for OHTec's Sales & Marketing Group. I am also actively involved in volunteering in my community and coaching numerous youth sports teams.