Business Marketing Manager for Philips Multi-Vendor Service

Healthcare Vertical Market Leader, Strategy, Business Development, Healthcare Industry Expert and helping healthcare achieve ESG, Sustainability and DecarbonizationI drive strategy and enterprise business development for the global healthcare vertical within Carrier’s Building Solutions Group. I identify challenges for enterprise customers and drive internal collaboration and consensus across siloed business units to deliver customized solutions. I build and maintain strong relationships with healthcare innovation teams, senior leadership including C-Suite, key opinion leaders and healthcare partners. Recognized as healthcare industry expert and influencer for customer-focused product development to expand opportunities, strengthen partnerships and grow market share across the organization.Highlights include:• Leading enterprise vendor partnerships with major healthcare IDNs, developing innovative solutions to optimize systems and gain efficiencies, improve healthcare delivery, enhance patient and employee experiences and increase access to care. • Skilled consensus-building across cross-functional teams and external partners, combined with tenacious problem solving to successfully drive long-term, complex initiatives. • Leveraging technical and commercialization expertise and a consultative approach to identify needs and drive and deliver customer vision.

Senior Leadership, Start-Up, Commercialization, Go-to-Marketing, Establish sales organization and operationsDrove strategic growth and revenue gains for this Peripheral Vascular Imaging start-up. I developed sales and marketing plans and go-to-market initiatives, established ERP, CRM and forecasting processes, and created a global sales organization by contracting with independent and manufacturer’s representatives. Achievements included:• Building and scaling a focused sales organization with expertise in vascular access, enabling strategic customer targeting to expand business and rapidly generate sales. • Successfully launching new vein imaging technologies, including “glass” and wearable computer applications to improve medical diagnostics and vascular access. • Creating new KOL relationships and identifying customer and market needs, leading to development of new applications and programs. • Spearheading a strategic pricing approach to meet hospital capital and operating budget limitations, creating per procedure and rental programs to grow product usage while maintaining revenue.

Establish Start-Up, Commercialization, Go-To-Market, Strategy, Quickly Scale, build Brand and drive Revenue and meet investment goalsI built, scaled and managed global operations, sales, marketing and service organizations for this $20MM start-up (do you want to include these figures on LI?). I established a US-based commercialized operation to enable rapid new product development and launch, market expansion, and strategic partnership development. Oversaw strategic advisor relationships for product development and global clinical studies, including Zika. Successes included:• Collaborating with strategic advisors and industry experts to identify market challenges and enable launch of disruptive ophthalmic pediatric imaging devices. • Navigating complex, global geo-political regulations, security and privacy to deliver a new medical diagnostic approach for universal newborn vision and ROP screening.

IntraVista Medical Systems Founding Partner, EVP Sales & Marketing2008 – 2015Founder of this emerging imaging technology start-up focused on ophthalmic 3D stereo imaging. I designed organizational infrastructure and business processes, developed the brand, digital presence and marketing plans, and established public relations and marketing communications functions. Created global distribution channels and CRM, customer service, online ordering and sales systems.

Winco Executive Vice President, Sales & Marketing2010 – 2012Generated new growth and turned around a 2-year revenue decline, driving sales to achieve $16M in revenue within the first year and $20M in the second year. I streamlined product lines, restructured pricing and created a customer-focused sales culture. Overhauled the sales and marketing approach, implemented anew CRM system, re-aligned and expanded sales channels, and built dedicated teams for direct, distribution, government and inside sales. I developed strategic marketing plans and lead generation programs to drive brand awareness and market growth with high ROI, and built new relationships and maximized opportunities with GPO, GSA and distribution organizations. Highlights included:• Driving VOC and leveraging customer satisfaction programs to improve product development and engineering plans while addressing customer needs. • Establishing a metrics-driven approach to proactively drive sales channels, generating leads and penetrating competitive markets. • Developing creative and unique Marcom and Tradeshow programs that generated leads and built brand awareness in new markets with furniture and e-commerce retailers including Wayfair. • Creating new distributor and dealer promotions and restructuring product pricing and discounts, ensuring profitability while increasing sales volume. • Enabling greater insight into sales, forecasts and new business opportunities by implementing a new CRM, providing real-time access to dashboards and improving communication with senior management.

Intra-operative 3D imaging for Orthopedic surgical procedures. C-Insight provides 3D views and slice by slice images in all directions for intra-operative and post operative verification, reducing the need for post CT and excessive radiation. The C-Insight workstation connects to any existing C-Arm.

GE Healthcare Channel Marketing Manager2006 – 2008Developed and executed go-to-market strategies for Clinical Systems devices for indirect distribution to primary care, and created new specialized markets needing more advanced clinical diagnostics. Managed sales and marketing for $50M business segment with 25 products targeting physician offices, clinics, surgery centers and hospitals. I advocated for customer and market needs to influence new product development while expanding GE’s presence to be ubiquitous for global healthcare. Achievements included:• Establishing a strategic pricing structure, integrating market analysis and segmentation and creating successful incentives to maximize awareness and drive mindshare within an expanded channel portfolio. • Successfully achieving 40% growth by directing 50 manufacturer’s reps in strengthening relationships with over 1,000 national healthcare distribution representatives. • Creating an enterprise approach to provide seamless customer experiences, developing a strategic pricing model across business units and rebuilding the sales channel to facilitate productive customer interactions.

Positron Corporation If this is the same company, they do have a LI page: https://www.linkedin.com/company/positron-corporation/about/Executive Vice President, Sales & Marketing2004 – 2006I was brought on board by VC investors to restructure the organization and achieve the goal of selling off the company’s technology and IP for Positron Emission Tomography (PET) Scanners. The company sold in 2006.

NIDEK, Inc. Fremont, CA Executive Director Sales and Marketing 2001 – 2004Managed US sales operations for medical device manufacturer of ophthalmic/surgical lasers and diagnostic equipment. I designed business plans and marketing strategies for 10 new product launches and continued expansion of new business opportunities. Monitored product development to ensure products complied with FDA regulations and US market requirements. I oversaw a staff of 25 across 5 divisions, including sales, customer relations, clinical education and service. One of my most significant successes in this role was launching Laser Vision Correction in the US market, achieving $40M in new revenue within 3 years.Director, Sales & Marketing1999 – 2001National Sales & Marketing Manager 1997 – 1998

COHERENT MEDICAL, INC. – Palo Alto, CAArea Sales Managerß Direct sales for Ophthalmic/Surgical laser products in Northern California, 1995 to 1997ÿ Medical lasers included Argon and Multi-Wavelength Photocoagulators, Nd:YAG Photodisruptors, Ho:YAG and CO2.ÿ Medical markets included physician, ASC and hospital for specialties in Ophthalmology, Orthopedics, Urology, Plastics, Dermatology, ENT, Otolaryngology, Obstetrics and Gynecology.ÿ Developed and promoted new applications and markets, negotiated regional contracts, in-serviced and installed laser systems.ÿ Collaborated with physicians, technicians and nurses in training programs and surgical procedures on laser techniques; lectured/organized specific laser certification courses and meetings.ß Direct sales for Ophthalmic/Surgical laser products in Illinois, 1994 to 1995.ÿ Achieved over $2.5 million in sales on a $2.0 million quota, 1995.ÿ Ranked in top 10 out of 30 sales territories, 1995.

Managed Northern and Midwestern Sales Regions for medical device manufacturer of computerized Cardio-Pulmonary products. Directed sales for interpretive electrocardiograms, spirometers and holter monitors to medical markets. Hired and managed 8 independent sales reps. Established and taught multiple training classes and regional/national sales meetings. Sold at local, state and regional medical shows as well as direct sales to open territory accounts.Initiated direct marketing strategies through brand recognition and new market penetration programs.Acted as "Top Gun" negotiator and key troubleshooter regionally and nationally. Negotiated bids, purchase agreements and national contracts. Achieved $750,000 in first year of direct sales on an average sale of $5,000.

Territorial Sales Manager responsible for transcutaneous vascular access systems for chronic hemodialysis. Responsible for sales and in-services to nephrologists and vascular surgeons. Maintained on-call availability for surgery, patient consulting and management.

Sales representative for Business Systems Group in reprographics and office systems. Exceeded quota and achieved large volume sales unusual for new business development.