A technology and marketing firm dedicated to small-to-medium businesses and B2C industries. Collaborate and reinvent technology and marketing strategies through software development, campaign launches, and online digital marketing and CRM platforms. An experienced resource who is the bridge between Marketing and IT, aka your Chief Productivity Officer (CPO) Address and solve CRM implementation, maintenance and integration. Maximize and dive into email, digital marketing… Show more A technology and marketing firm dedicated to small-to-medium businesses and B2C industries. Collaborate and reinvent technology and marketing strategies through software development, campaign launches, and online digital marketing and CRM platforms. An experienced resource who is the bridge between Marketing and IT, aka your Chief Productivity Officer (CPO) Address and solve CRM implementation, maintenance and integration. Maximize and dive into email, digital marketing, automation, analytics, and reports. Develop product marketing collateral through market analysis and competitive research. Solve and remove the complexity of a custom software development project for marketing ROI. Show less

Manage the marketing and operations of the state-wide Susana A. Mendoza, Illinois Comptroller campaign and political committee.Responsibilities include: creating political/marketing content, developing/maintaining candidate website, building the social media community, develop and execute technology implementations, and managing all accounting and compliance aspects of the campaign.

Volunteering my time to be a part of the excellent 1871 mentoring program - aka Office Hours. Monthly, I visit with 1871 members and early-stage digital startups and provide them direction on a wide range marketing and operational topics such as Product Marketing, Email Marketing, Social Media, developing KPIs, and employee management.

A Chicago startup that provided high quality music licensing and royalty free music online. Curated known and independent musicians into a powerful SasS platform for the film and consumer product industries. Strategize, develop and execute on various customer-facing, inbound and outbound marketing initiatives including digital, social, email, lead nurturing, and other responsibilities under the marketing umbrella. Selected and implemented an email marketing and automation system… Show more A Chicago startup that provided high quality music licensing and royalty free music online. Curated known and independent musicians into a powerful SasS platform for the film and consumer product industries. Strategize, develop and execute on various customer-facing, inbound and outbound marketing initiatives including digital, social, email, lead nurturing, and other responsibilities under the marketing umbrella. Selected and implemented an email marketing and automation system for digital marketing. Quickly increased inbound website traffic by 150% through re-marketing and email campaigns. Started and grew the content marketing department to help foster artist awareness and licensing. Tracked and reported monthly on digital marketing and Google AdWords analytics and ROI. Show less

Manage the marketing and city-wide operations of the Susana A. Mendoza, Chicago City Clerk campaign and political committee.Provide innovative and cutting edge online strategies to position Susana Mendoza, candidate for Chicago City Clerk, as the most technologically web and social media rich campaign at any level of city government. Responsibilities include: creating political/marketing collateral, developing/maintaining candidate website, building social media community and… Show more Manage the marketing and city-wide operations of the Susana A. Mendoza, Chicago City Clerk campaign and political committee.Provide innovative and cutting edge online strategies to position Susana Mendoza, candidate for Chicago City Clerk, as the most technologically web and social media rich campaign at any level of city government. Responsibilities include: creating political/marketing collateral, developing/maintaining candidate website, building social media community and planning strategies for high-impact political awareness, in addition to orchestrating a cloud-based collaboration platform. Show less

Drive meaningful and substantial impact to Offshoot Design and our clients. Focus on and leverage marketing strategies and technology solutions that will bring success and innovation when creating incredible consumer web, mobile and interactive-selling applications. Foster a collaborative work environment and build a culture of creative teamwork.Responsible for:- Business development- Customer relationship management- Project and account management- Digital and product… Show more Drive meaningful and substantial impact to Offshoot Design and our clients. Focus on and leverage marketing strategies and technology solutions that will bring success and innovation when creating incredible consumer web, mobile and interactive-selling applications. Foster a collaborative work environment and build a culture of creative teamwork.Responsible for:- Business development- Customer relationship management- Project and account management- Digital and product strategy - Performance management and key performance indicators (KPIs)- Develop and track customer satisfaction reports- Standardize internal processes for increased productivity and teamwork Show less

Assist Simplified Solution clients in developing product marketing strategies. Project manage website development - usability, keywords, messaging & position - and social media strategies. Analyze market trends and conduct competitive intelligence.

Contracted to provide digital marketing and technology consultancy for a five-person self-help and business leadership startup company. Set up and managed cloud-based IT and collaboration infrastructure via Google Business Apps, Dropbox (shared files & folders) and Asana (team project management). Researched and implemented third-party Customer Relationship Management (CRM) system for lead generation and outbound marketing campaigns. Consolidated and zeroed in on key messaging… Show more Contracted to provide digital marketing and technology consultancy for a five-person self-help and business leadership startup company. Set up and managed cloud-based IT and collaboration infrastructure via Google Business Apps, Dropbox (shared files & folders) and Asana (team project management). Researched and implemented third-party Customer Relationship Management (CRM) system for lead generation and outbound marketing campaigns. Consolidated and zeroed in on key messaging, positioning and branding elements for sales & marketing collateral. Developed foundation for traditional, digital and social media strategies. Orchestrated and delivered marketing and multimedia collateral to support sales efforts. Show less

Helped Now We're Cookin' increase cooking classes sales 40% by implementing online registration and payment system, saved 10K in website implementation, and rebranded 100% of cooking class collateral. Generated 15K in new revenue with successful social media, print, and field marketing campaign. Developed and managed 3-week website RFP process, successfully found new website developer for incubator process improvements.

Vizioncore was a subsidiary of Quest Software, a leading enterprise management vendor with expertise in IT operations and server virtualization. In 2010, Dell Technologies purchased Vizioncore, Inc. Developed and managed product launches and digital marketing campaigns. Analyzed market trends and conducted competitive intelligence. Implemented new product/sales bundles and produced global marketing collateral for partners and customers. Jumpstarted freeware product downloads by… Show more Vizioncore was a subsidiary of Quest Software, a leading enterprise management vendor with expertise in IT operations and server virtualization. In 2010, Dell Technologies purchased Vizioncore, Inc. Developed and managed product launches and digital marketing campaigns. Analyzed market trends and conducted competitive intelligence. Implemented new product/sales bundles and produced global marketing collateral for partners and customers. Jumpstarted freeware product downloads by 120% through social media strategies. Increased sales by 15% within the first six months with streamlined tiered product bundles. Led and orchestrated 10 public-facing webcasts for marketing programs and product launches. Show less

Fortune 500 industry-leading software provider for high-tech, aerospace/defense, auto, consumer, and medical fields. Acquired CoCreate Software in 2007, with elite talent promoted for transition at PTC. Managed brand positioning, launch, and marketing campaigns. Created product definition/requirement documents. Led ongoing strategic product management activities. Developed global marketing collateral. Captured 90% customer account retention rate, expertly increasing consumer… Show more Fortune 500 industry-leading software provider for high-tech, aerospace/defense, auto, consumer, and medical fields. Acquired CoCreate Software in 2007, with elite talent promoted for transition at PTC. Managed brand positioning, launch, and marketing campaigns. Created product definition/requirement documents. Led ongoing strategic product management activities. Developed global marketing collateral. Captured 90% customer account retention rate, expertly increasing consumer confidence with key PR account management of top 50 CoCreate C-Suite customers. Drove 70% customers to latest release, completely re-vamping product content, managing 10 customer-facing webcasts, and igniting rapid 6-month transition effort. Expanded brand awareness and sales, skillfully creating 3 competitive differentiation white papers, and leveraging 36 product data sheets into global marketing collateral, ultimately repackaging products transitioned with CoCreate, and distributing to 100K PTC European customers. Show less

Produced global marketing collateral, built state-of-the-art multimedia room for customer-facing product demonstrations. Led multi-language re-design/product launch in US, Germany, Japan. Supervised 16.Delivered product demonstrations press and analyst, produced sales presentations and managed and executed over 100 Webcasts. Skyrocketed company visibility, aggressively executing 100+ webcasts in multiple languages, increasing Website traffic 20% and monthly e-newsletter readership 65%… Show more Produced global marketing collateral, built state-of-the-art multimedia room for customer-facing product demonstrations. Led multi-language re-design/product launch in US, Germany, Japan. Supervised 16.Delivered product demonstrations press and analyst, produced sales presentations and managed and executed over 100 Webcasts. Skyrocketed company visibility, aggressively executing 100+ webcasts in multiple languages, increasing Website traffic 20% and monthly e-newsletter readership 65% as editor.Product manager in an Agile software development environment.Conducted competitive intelligence, product positioning for customer requirements. Developed product roadmap to replace legacy product, re-shape next-generation software, and increase sales revenue.Strategically defined new product direction with management and R&D. New products generated 30% new business, increased end-use productivity 15%, and reduced end-user learning curve by 50%.Exploded sales 15% by pioneering the creation of $25K multimedia room, allowing for consistent worldwide execution of messaging and positioning, online demonstrations, and marketing campaigns Show less

Computer-aided design (CAD) and collaboration software company, streamlining manufacturing process in high-tech electronics and machine markets. Formerly a Hewlett-Packard subsidiary. Manage product development roadmap for a suite of seven integrated software products. Produced global marketing materials and product demos for US, Germany, and Japan. Supervised 16. Contributed to $250M acquisition by developing successful roadmap and expertly creating 1st global messaging and… Show more Computer-aided design (CAD) and collaboration software company, streamlining manufacturing process in high-tech electronics and machine markets. Formerly a Hewlett-Packard subsidiary. Manage product development roadmap for a suite of seven integrated software products. Produced global marketing materials and product demos for US, Germany, and Japan. Supervised 16. Contributed to $250M acquisition by developing successful roadmap and expertly creating 1st global messaging and positioning guidelines. Skyrocketed company visibility, aggressively executing 100+ webcasts in multiple languages, increasing Website traffic 300% and garnered monthly e-newsletter readership of 65%. Led the implementation of Agile product development and bug-fix tracking and reporting. Developed the successful product roadmap for the company’s 1st java-based product for collaboration and data management. Started up 1st US Western region sales office. Developed training curriculum for cross-functional staff. Contributed technical expertise to customer online forums, newsletter, enhancing satisfaction. Consistently exceeded $100K monthly consulting/training quota. Developed 50+ key regional accounts, maintaining 100% consultation sales record. Fostered 6 new customer user group communities across the Western region. Show less

Designed digital prototypes for release to manufacturing, incorporating buyer/planner input into new product introductions. Pioneered 1st comprehensive CAD/product data management guidelines, increasing efficiencies via innovative mechanical design and drafting process.Slashed installation time by 50%, with aggressive re-design of field service components. Recognized by management for unique skills and talent, earning elite position on Research and Development team that developed… Show more Designed digital prototypes for release to manufacturing, incorporating buyer/planner input into new product introductions. Pioneered 1st comprehensive CAD/product data management guidelines, increasing efficiencies via innovative mechanical design and drafting process.Slashed installation time by 50%, with aggressive re-design of field service components. Recognized by management for unique skills and talent, earning elite position on Research and Development team that developed innovative industry design Show less