Joined executive team of education robotics startup to assess business strategy, rebuild their sales operation, drive revenue growth, and explore new strategic product initiatives. Highlights:1. Reviewed overall business, closed low performing operations and refocused core business on B2B sales to China public schools2. Built new team of 8 local sales and signing channel partners across 12 provinces, doubled company annual sales in second year3. Worked with engineering team to iterate existing products and add new product selection4. Launched initiative to enable after school English tutoring providers to offer robotics courses to existing students. Established partnerships with TAL, Ashton English and Duowei.

Assisted China’s largest comparison shopping site in their Series C fundraising, built and led UX team to increase user conversion and retention of company’s new paid offerings.Highlights:1. Compiled pitch deck and investor due diligence material, and arranged investor meetings and followups. Successfully closed US$40M Series C including from Fidelity Asia Ventures2. Led effort to convert company’s 33M MAUs from free comparison shopping site to paid VIP program, within 9 months grew monthly paying VIP members from zero to 80K paying users3. Clarified product core messaging, optimized banner ads and landing page design, streamlined checkout and new user on-boarding flows. Introduced weekly usability testing.

Led marketing and biz dev for leading cross-border e-commerce platform during period of rapid GMV expansion, making them PayPal’s largest Asia merchant at the time.Highlights:1. Managed 25 person marketing team when platform yearly GMV grew from $100M to $250M2. Promoted campaign strategy of targeting local holiday events of major buyer countries, hiring copywriters to localize messaging, and improving curation of merchandising teams3. Launched new email campaigns, improving monthly open rates by 15% and CTR by 25%4. Grew social media profile through Twitter and increasing Facebook ‘likes’ from 6K to 20K5. Led business development to drive growth in emerging markets, establishing partnerships to supply to merchants of leading e-commerce platforms in Latin America and India6. Added 10,000+ global reseller merchants. Grew Brazil into a Top 5 market within 18 months

Developed and executed the global reseller strategy for Alibaba’s paid supplier memberships after their IPO.Highlights:1. Defined global reseller strategy, including key target countries, partner selection criteria and go-to-market plan2. Led reseller acquisition for Turkey, Malaysia, and Vietnam. Conducted survey trips to identify local candidates, assessed strengths and weaknesses, and negotiated exclusive partners for each country3. Supported launch of local partners, conducting local sales and systems training, organizing press events and local road shows. Managed local marketing budget and provided sales analytics and benchmarking data4. Grew paid member base in assigned markets by 50% within first year. Established Turkey as Alibaba’s largest paid supplier market outside of Asia in terms of membership revenue

Supported Asia Pacific tenant advisory practice for Global 500 real estate services firm.Highlights:1. Advised office consolidation strategies for Philips, Disney, Microsoft and DBS Bank2. Led negotiations against landlords, securing favorable lease terms and reducing operating costs by up to 50%3. Conducted DCF financial models and feasibility analysis of client leasing scenarios, created modeling templates used region wide, led training of new hires4. Awarded highest client satisfaction in Asia for managing Nortel Networks regional account5. Launched Taiwan practice, hired and trained local team, delivered Year 1 revenue of US$1M