Business Designer
San Francisco, California, Us
IDEO's Business Design discipline helps clients identify and implement opportunities for innovation, providing strategic services to help clients enhance their ability to create new ventures, identify new markets, commercialize technology, and engage best practices for innovation.Whenever a company designs a new product, service, or experience, it is essentially designing its business. We combined design thinking and traditional corporate strategies to help clients create avenues for market growth. By shifting focus from linear practices to iterative design processes, we attempt to shed light on new options and explore the various alternatives. Our methods include qualitative and quantitative research, business model prototyping, data visualization, organizational design, and IP liberation.