David Tedrow Email & Phone Number

San Marcos, Ca, Us

San Diego, Ca, Us

Manages and executes programs and projects within the Data Science Department including data analytics and contractual agreements with data providers, budgeting, project management, and cross-departments collaboration on development of internal products in support of regional transportation planning, housing, and in support of the agency’s DEI commitments.

New York, Ny, Us

Managed data access and usage relationships with nation’s largest manufacturers of fast-moving consumer goods, and the retailers in which they are sold. Worked with product and business managers to define applications by which this data is delivered.Managed the development of syndicated databases and utilized machine learning algorithms to build models predicting sales and the impact of product promotions enabling key consumer package companies to increase sales revenues by as much as 20%.Managed program responsible for creating and updating television household estimates. Combined data from Census Bureau, third party demographic providers, and Nielsen’s television panels and diary surveys to determine national and local television households by various demographic characteristics. Was first to predict decrease in television households due to cord cutting.Responsible for designing and maintaining partnerships with syndicated data providers, utilized interpersonal abilities to maintain positive relationships and crafted new measurement and attribution services as delivery systems evolved.Developed business relationships with the three largest syndicated household list providers (Acxiom, Experian, Epsilon) enabling segmentation products such as PRIZM and PSYCLE to be made available on their lists.

Created and ran business unit performing advanced analytical projects for clients, including budget and revenue goals. Oversaw generation of project proposals and contracts, provided cost benefit analyses, sales support and engagement management. Grew annual revenue to over $5 million.Responsible for presentation of results to C-level executives and effectively communicating results of technical projects to a non-technical audience, particularly focusing on business improvement capabilities.Helped productize results and delivery of geo-spatial projects via GIS desktop applications.

• As product manager was responsible for company’s segmentation products, including first industry-specific systems, first to combine ZIP+4 level credit data with geo-demographic data, and first to create segmentation system without inclusion of race or ethnic data. Developed product specifications and requirements, designed methodology, and provided sales and client support.• As account executive, was responsible for signing new business and renewing and expanding existing accounts within the telecommunications and utilities sector. Exceeded plan every year and among the top three AEs two years. Also developed the company’s first user groups, workshops, and regional seminar program. Among company leaders in renewal rate every year.