David Tessaro Email & Phone Number

New York, Ny, Us

Develop and maintain all brand guidelines, brand design system, and the associated library of branded assets, improving consistency of the brand across all agents and client touchpoints. Collaborate with team on continued brand improvements and innovations.Create designs and templates for internal and external marketing materials. This includes both print and digital media such as emails, battlecards, social media assets/content, flyers, brochures, advertising, internet graphics/banners, word Doc templates, PPT presentations, direct marketing materials, and more.Develop expert content including videos, blogs, guides, customer testimonials, webinars, maturity models, assessments, charts, presentations, prescriptive offerings, datasheets, and more.Work with team to develop and maintain webpages on the company website.Continuously improve website load time, SEO, internal linking, and overall user experience. Develop and test HubSpot landing pages.Create and test HubSpot automated workflows to reengage website visitors with relevant content offers.Develop and maintain SharePoint Marketing hub, including file naming conventions, folder organization, and internal news updates.

Develop interactive digital content and marketing materials that highlight current customer success stories on the ServiceNow platform, driving business growth through new customer acquisition, search engine optimization, webinars, demo videos, lead magnets, social media, and more.Accomplishments:-Grew LinkedIn impressions by over 300% year over year-Lead rebrand of CernaLabs (acquired by Tricentis) and Cerna (merged to become Thirdera).-Built, rolled out, and maintained two brand websites and blogs, totalling over 100+ unique pages-Reached first page on Google for ServiceNow Security Operations

Greater New York City Area

At Mission Society, we hosted the Founding Families Gala which raised over $500,000 for local youth at the breathtaking Capitale NYC. My creative for the event spanned lighting, flyers, logos, photography, laser-etched awards, webpages, donation cards, videos, and slideshows. My experience at the Mission society culminated in the successful rebranding of the organization—with new colors and logos—of which the President congratulated my efforts: “It looks like we paid a PR agency hundreds of thousands of dollars for this new brand.”

Greater New York City Area

-Devised plan for merger between EZ2EAT & GO3 Solutions, taking on the department leadership of six in-office designers and four offshore developers-Led the cross-discipline redesign and development of multi-million dollar grossing EZ2EAT.com: with online marketplace, external menu pages, automated email notifications, and back office-Documented major design processes and expectations, establishing month-long timelines, each with a draft, team review, final, and second team review -Implemented Jira time logging, self reporting, and weekly team meetings, facilitating collaboration and growth in a deadline focused environment-Doubled monthly website sales by updating web design templates and streamlining design and development operations

Greater New York City Area

EZ2EAT merged into GO3 Solutions in January 2018.Branding: Created a brand book to help maintain visual consistency across variousdesign and marketing teams, standardizing color palette, logo usage, and fontsMobile Application: Designed and supervised the creation of mobile applicationprototypesMerchant Websites: Created 20 branded websites with internally produced video andphoto contentMarketing: Increased engagement rate on instagram by 400% and followers by over4000 in one year

Greater New York City Area

Designed digital promotionals, merchandise, customer logos, branded customerwebsites, and marketing materials including copyrightTargeted high ROI communities in digital marketing to drive brand awareness and expansion, in high-impact areas of NYC

Savannah, Georgia Area

Attend to guests' needs during their visit, and assist bartenders and servers with timely delivery of food, clean up, and beverage refreshment.

Greater Pittsburgh Area

Provide the owner with daily technology assistance, daily store preparation and sales, manage social media profiles, and assist with graphic and jewelry design.

Greater Pittsburgh Area

Verify player eligibility, and maintain a safe environment by establishing and enforcing the laws of the sport for K - 12 league games on a weekly basis.

Bachelor’S Degree, Digital Media, 3.5 Gpa

Activities and Societies: Game Development Network, Soccer IntramuralsBachelor of Arts in Digital Media.

Education record

Activities and Societies: Students Against Destructive Decisions, Varsity Soccer, Variations Magazine