David Tetzlaf Email & Phone Number

Boston, MA, US

Rancho Santa Margarita, CA, US

Reinach, CH

• Develop and execute the marketing strategy for Evolva’s growing portfolio of ingredients produced via a proprietary fermentation process, which includes the dietary supplement, flavor and fragrance, and pest control.
• Develop new product launch strategies for innovative delivery systems, product line extensions and disruptive technology.
• Facilitate communications; including brand messaging, social media, and press releases for Evolva’s portfolio of ingredients to further support lead generation activities and brand recognition.
• Collaborate with technical sales teams, scientific affairs, applications development, and regulatory affairs to develop and design fresh and relevant content - including whitepapers, infographics, blogs, news articles.
• Build media plans to support lead generation activities, which has led to a cost-per-lead that is well below most industry standards.
• Create lead nurturing campaigns with automated marketing platforms to build awareness and convert to sales.

Reinach, CH

• Developed and executed the marketing and communications strategy for Evolva’s growing portfolio of ingredients produced via a proprietary fermentation process, which includes Veri-te™ resveratrol, NootkaShield™.
• Led the marketing strategy and brand development activities related to ingredients for dietary supplements, functional foods, flavor and fragrances (F&F), personal care, animal health and pest control markets.
• Facilitated communications; including brand messaging, social media, and press releases for Evolva’s portfolio of ingredients to further support lead generation activities and brand recognition.
• Collaborated with technical teams, scientific affairs, applications development, and regulatory affairs to develop and design fresh and relevant content - including whitepapers, infographics, news articles and brochures.
• Generated business insights by analyzing the market, sales feedback, and consumer trends in North America, Europe and other geographies.
• Directed new website design and content creation to support rebranding of ingredients and new product launches that are regulated by the EPA’s FIFRA and the FDA’s DSHEA.

• Led the investigation, product positioning and sales of new bio-based products by collecting market intelligence and collaborating via cross-functional teams. Researched and assessed new product categories for the.
• Business Development manager for all partnerships and sales activities, addressed technical questions and led customers through the sales journey while monitoring all applicable KPIs.
• Created all marketing and sales materials to support product launches, training, web development, email campaigns, videos, technical data sheets, flyers, press releases, and all marketing content creation for both.
• Captured market intelligence to understand performance specifications, government regulatory standards by country, testing parameters, formulation needs, volume requirements and pricing.
• Generated market and product intelligence to create meaningful and impactful value proposition by market segment.
• Directed new website design, development and branding efforts to improve information architecture, marketing effectiveness, desktop and mobile user experience to better reflect Verdezyne’s new product categories.

• Led the commercialization and product positioning of the first commercially available product by Verdezyne. Collected the Voice of the Customer (VOC) and relayed technical requirements to the product development team..
• Captured market intelligence from development partners and competitive intelligence to understand performance and regulatory specifications, testing variations, formulation needs, volume requirements and pricing.
• Prioritized key product attributes to the development and engineering teams to help direct the product development, specifications and documentation.
• Worked closely with the supply chain to ensure raw material inventory, order fulfillment and process all Purchase Orders.
• Assessed and followed initial pilot production, scale-up and technical transfer with toll manufacturer.
• Managed distributor relationships for the U.S., Europe and Asia, while also managing new direct business development.

• Responsible for identifying downstream market demand and specific companies with a corporate mission to reduce their environmental impact, and can utilize product manufactured through the use of BioAmber’s bio-based.
• Created actionable marketing plans to reach new customers with a need for renewable materials and integrate with supply chain partners.
• Assessed and developed technical and marketing sales presentations for corporate use for the coatings and polyurethane market segments and their end-use customers.
• Compiled major market account target lists for creating customer awareness and demand for bio-based platform chemicals.
• Collaborated with business development managers and technical team to educate potential customers about our new and emerging bio-chemical technologies and applications, including: polyesters, polymers, coatings.
• Established relationships with large brand owners from the automotive, furniture, coatings, beverage and personal care markets.

Vancouver, WA, US

• Managed all aspects of marketing sustainable Tubular Daylighting devices for over 25 network distributors. Identified market needs and set global branding strategy and yearly marketing calendar. Created clear marketing.
• Researched global marketing needs and developed marketing strategies for campaign engagement and implementation across distributor network in over 70 countries.
• Developed fresh, relevant content for both inbound and outbound marketing to stay abreast of market needs and drive lead generation.
• Created and managed new corporate website, including: brand development, information architecture, content creation, SEO and internationalization.
• Managed third-party agencies while collaborating with global sales team to develop corporate communication strategies and earned-media opportunities via frequent blog posts, case studies and press releases.
• Established marketing training programs and polices to bring unity across the marketing network and increase brand compliance to 100%.

Atlanta, Georgia, US

• Managed lamps and ballast category with responsibility for $147 million in annual sales. Directed cross-functional team, including marketing, creative and e-business, to develop sales tools, product specifications and.
• Optimized product assortment by recognizing trends, eliminating slow moving products, and launching new innovative products to increase market share.
• Selected product assortment, marketing content, and set pricing for weekly periodic publications; targeted verticals that included: multifamily, hospitality, healthcare, government, and commercial maintenance.
• Tracked and measured campaign success through sales data analysis and made adjustments for future marketing strategies.
• Established pricing tiers based on competitive intelligence and product alignment to create “good, better, best” strategy.
• Created training materials and conducted training for new product additions and legislation changes affecting customers in an effort that led to increased sales.

Amsterdam, Noord Holland, NL

• Strategized with district managers, buyers, category managers, creative services, marketing and vendors to create value-added customer opportunities to increase sales of all paint sundries and related items.
• Led promotions at the division level as well as created district-wide promotions to lead to over 10% year-over-year growth in previously underperforming markets.
• Strategized with buyer and category managers on bulk-buy opportunities and alternate products in the market.
• Developed strong relationships with vendors to assist in training, customer communication, and pro shows throughout the division.
• Drove incremental related product sales by identifying sales opportunities through appropriate assortment mix, pricing and promotions that met the needs of each market segment.

Amsterdam, Noord Holland, NL

• Developed marketing collateral for sustainable coatings and related products and the division’s local customer events.
• Field-tested and launched the Dulux EnviroWash System; developed marketing and training materials to increase sales in the Western Division, resulting in 45% higher sales than all other divisions.
• Facilitated, planed, and executed promotional events to drive sales and build customer relationships.
• Wrote, designed, and published the Western Division’s Best Practices Newsletter to foster communication and develop the culture.
• Audited and coached company-owned stores to implement new merchandising standards and store layouts.
• Partnered with creative services and sales representatives to execute divisional promotions, driving sales up in target categories by 14%.

Amsterdam, Noord Holland, NL

• Trained hundreds of architects, engineers, and designers on new product launches, green building, coatings technology, and color.
• Collaborated with marketing on sustainable practices and LEED® initiatives through the Akzo National Green Team.
• Supported the development of marketing sales materials, product launches, case studies, and tradeshows.
• Jointly created corporate-wide training modules for internal and external use and AIA Continuing Education Units.
• Developed and delivered tailored training modules to the largest architect firms in the territory.
• Wrote specifications for coatings that are VOC compliant and firm-specific for new construction projects.

Cleveland, OH, US

• Led product development, long-term research, and the specification of outside product purchases.
• Established yearly budgets for material, labor, and equipment for three labs; conducted yearly reviews of five direct reports and supervised reviews for an additional ten employees.
• Transferred and set up R&D laboratories, hired employees, trained team, and purchased equipment for three labs.
• Followed ASTM, Federal, and FDA protocols to develop products for internal and external customers.
• Implemented raw material conversions and streamlined products to realize over $200,000 in cost savings.
• Developed offsets to seamlessly convert products to internal manufacturing, generating over $6 million in sales.

Cleveland, OH, US

• Team leader for Interior Product Development Lab with five direct reports, including chemists and technicians.
• Served as the primary laboratory contact for the Sears, Martha Stewart, and Do It Best brands.
• Devised and presented strategies to marketing product managers for consolidations and new product offerings.
• Served as the technical liaison for branded products with the manufacturing, engineering, analytical, customer service, accounting, quality improvement, and legal groups.
• Trained new chemists and sales representatives on processing, formulating, testing, and application.
• Successfully commercialized new product launches following ASTM and internal testing protocols.

Cleveland, OH, US

• Served as a technology liaison for supplier leveraging and joint development project.
• Directed suppliers on testing protocol, development, and tracked performance for management.
• Identified key promising technology, verified key attributes, and presented to management for further development.
• Developed in-house patented pseudo-interpenetrating polymer network, pseudo-IPN.
• Utilized Design of Experiments and statistical analysis to optimize paint formula and decrease development time.
• Wrote test methods and conducted round-robin to statistically verify results.

Served as the primary laboratory contact for the Sears, Martha Stewart, and Do It Best brands.Devised and presented strategies to marketing product managers for consolidations and new product offerings.Served as the technical liaison for branded products with the manufacturing, engineering, analytical, customer service, accounting, quality improvement, and.

Executive Presence For The Sales Professional

Master Of Business Administration (Mba), Marketing

Bachelor Of Science, Chemistry - Life Sciences