David Moore Mba / Pmp Email & Phone Number

 Worked on the 2023 US launch project for ProciseDx as they achieved FDA approval and began commercial sales. Contributed project management expertise for a stealth AI startup. I worked with company leaders to ensure proper structure to their activities while still allowing nimble and critical adjustments as needed. Worked with VitalBio to add value to many aspects of their ambitious products. Created point-of-care business cases for different segments like Urgent Care, Primary Care, and Infusion Centers. Gave extensive guidance on product development and user workflow for their diagnostics platform. Championed an in-depth risk and hazard analysis for the company, the users, and the patients.

Emeryville, Ca, Us

Joined Lucira (acquired by Pfizer in 2023), which developed the first molecular OTC at home rapid COVID-19 test, to evaluate opportunities to expand their $300M home diagnostic product catalog and pivot for market need after pandemic.  Led comprehensive market research with both direct consumers and retail executives; including close assessment and evaluation of over 50 potential molecular targets for technical feasibility and FDA regulatory pathway to optimally allocate limited company resources. Led efforts to evaluate M&A opportunities to further diversify their current diagnostic catalog and advance Lucira's market presence beyond the molecular arena. Re-envisioned and redesigned digital UX and operational workflow to improve customer satisfaction in phone app and integrate with telehealth systems to prescribe Paxlovid based on test outcome.

San Diego, California, Us

Acted as one-person marketing team for a startup company spun out from Nestle Health Science to bring point-of-care Therapeutic Drug Monitoring (TDM) to gastroenterologists on a global scale. Hands-on work with a small R&D team and establishing 8 EU distributor relationships drove the product from concept to commercial launch; establishing a brand-new market and achieving over $10M in first year sales. Drove the creation of an entirely new brand within the fast-paced and dynamic environment of a startup, orchestrating the conceptualization of the brand's name, logo, color palette, mission statement, and messaging strategy. Provided leadership and hands-on execution for a comprehensive suite of marketing materials, ultimately resulting in the successful acquisition of $20 million in Series A funding, showcasing strategic prowess in understanding and expressing product value. Organized and executed the creation of all essential marketing collateral required to propel a nascent product to achieve $10 million in year-one sales, underscoring a talent for captivating target markets and driving substantial revenue growth.

Marlborough, Ma, Us

 Directed and mentored marketing team to continue to promote current products and strategically expand the company's diagnostic portfolio across multiple molecular platforms. Delivered exceptional commercial outcomes by managing over 1,000 instrument placements with a combined revenue of over $500 million. Spearheaded the successful launch of a critical expansion module for the company's flagship product, skillfully crafting compelling messaging and deploying effective tools that succinctly conveyed its profound customer value proposition. Innovatively addressed sales challenges of large central lab equipment by conceptualizing and implementing an immersive augmented reality experience for customer interactions, fostering deeper engagement and heightened satisfaction levels.

San Diego, Ca, Us

Lead the generation and branding of several molecular diagnostic products, from stand alone assays to instrument platforms. Acted as the product champion for successful introduction of two cutting-edge molecular platforms at AACC to enhance Quidel's portfolio, resulting in driving 10% increase in stock value post-event. Led research of market trends, created user stories, and appropriately allocated company resources to effectively iterate and optimize 200+ potential features and functionalities, from physical engineering to digital usability. Brought together a group of over 12 industry opinion leaders to endorsement the product line and increase market credibility.

Bedford, Ma, Us

Worked with internationally headquartered diagnostics leader Werfen to integrate autoimmune diagnostics with their portfolio. Executed multifaceted marketing and product development strategies that yielded exceptional results, driving a 10% revenue surge for a substantial $300 million platform. Skillfully managed and fostered robust relationships, with both internal sales teams and with an external network of distributors spanning across 25+ countries, ensuring the seamless expansion of our market reach. Demonstrated versatility across diverse functions, encompassing in-depth market analysis, meticulous project coordination, thorough price structure analysis, innovative promotional methodologies, and the effective coordination of sales personnel. Constructed a comprehensive sales calculator from scratch to effectively convey the platform's value to lab directors and eliminate perceived price objections resulting in proactive customer inquiries at events for tailored lab workflow assessments.

Santa Clara, Ca, Us

 Conducted comprehensive market research and competitive analysis to identify emerging trends and customer needs, enabling data-driven decision-making for the development of impactful products aligned with company goals. Implemented agile development methodologies to foster collaboration among engineering, product design, and marketing teams, resulting in quicker time-to-market and higher product revenue generation. Effectively managed a multi-million-dollar legacy product portfolio while developing the roadmap for the next generation.

Dublin, Oh, Us

 Led interdisciplinary teams in the creation and launch of hardware and software for the Alaris Infusion System, harnessing data-driven insights and market research to inform strategic decision-making within a complex product portfolio. Worked toward the optimization of product lifecycles, collaborating with stakeholders to define project requirements, construct detailed roadmaps, and efficiently allocate resources to reduce project timelines by 3 - 6 months. Applied advanced analytical methods to distill actionable insights from diverse data sources, transforming discoveries into practical recommendations for product refinement and market positioning.

San Diego, Ca, Us

Completion of Masters degree with an emphasis in marketing and management. Maintained a 3.88 GPA with coursework including; Customers and Markets, New Product Development, Management of High Tech Industries, Strategic Marketing, Organization Concepts and Techniques, Managerial Decision Making and Consumer Behavior. Participated in an elite simulated business competition between eight different MBA programs serving as Chief Operating Officer managing inventory, production and employment levels with excellent results. Our team’s company completed the competition with the highest valued stock.

San Diego, Ca, Us

-Produced detailed reports based on findings either written or in formal presentations on a regular basis to inform team members and supervisors of project progress and plan action items. Managed the creation, testing, reporting and organization of as many as 30,000 samples per week.-Conducted laboratory research toward enzymatic discoveries for use in agricultural, industrial, pharmaceutical, or commercial purposes. Contributed focused research as a crucial member of a highly effective team toward specific, ambitious project goals.

Mba, Marketing

Bachelor Of Science, Cell And Developmental Biology