At See Klear, we are proud to be a woman-owned Business Intelligence company with experience in the consumer products, private equity, VC, and hedge fund industries.Our focus is to help businesses understand their market performance, customers, consumers, competition, threats, risks, and all the unknowns in between. We are very strategic and detailed; you could even call us scrappy. We dig to find the details needed to help our clients hold a competitive edge over the competition.What sets us apart is our breadth of experience and knowledge. We hold years of hands-on experience in team leadership, business intelligence, due diligence, business data analysis, category management, market research, consumer research, and shopper Insights.www.seeklear.com

Led Conair's category management, insights, and research team in category reviews, omnichannel analysis, primary and secondary market research, and plan-o-gram development for all accounts nationally across 12+ categories encompassing 40,000+ SKUs.Developed and executed market research to derive consumer and shopper insights. Directed the construction of both proprietary communities for in-house research. Oversaw the implementation of the DOMO BI tool. Organizational consulting on e-commerce, sales strategy, and planning.Primary Research: Created and implemented online/mobile questionnaires. Oversaw two 2000 member communities to gain insights into our core consumers and retailer shoppers. Vetted and retained third-party vendors to conduct research, focus groups, shop-a-longs, eye tracking, and ethnic research studies to develop category strategies and implement solutions to increase consumption.Category Management: Utilized POS (RSI, 1010, EDI), loyalty card data (84:51, dunnhumby, stratum, Extra Care, TCN), e-commerce (Stackline), and secondary data sources (Numerator, Circana, NPD, IRI, Nielsen) to conduct category reviews providing recommendations on what is best for the retailer and category through trend identification, mix, promotional, and pricing recommendations.At the shelf: Oversaw the planogram strategy for the majority of our customers utilizing JDA and insights driven by research, consumer decision trees, leakage trees, cross-shop analysis, segmentation, demographics, and substitution analysis. Experience working with and on Amazon, Wal-Mart, Target, Walgreens, CVS, Rite Aid, Kroger, Fred Meyer, Meijer, HEB, Albertsons Safeway, Dollar General, Family Dollar, Ulta, Specialty Etc. Hands-on experience using: Circana, IRI, NPD, CSIA, Nielsen NIQ, DOMO, MS BI, Numerator, 84:51, dunnhumby, Extra Care, JDA-Blue Yonder, 1010, RSI, Market 6, Stratum, 1Q, Conjointly, Stackline, Jungle Scout, MS Office, Statista, Trendalytics, account Gateways.

Category Management and Category Development for confection division (Sour Patch, Swedish Fish).

Category management, category development, strategic sales and tactical operational planning. Managed the display and special pack process nationally for Halls cough drops.

Sales leadership, management and training of teams greater than 15 people. DSD execution and operational excellence.