David Thompson Email and Phone Number

• Clearly articulate to the business and the marketplace on how we are going to deliver through marketing on the set out growth goals• Troubleshooting marketing campaigns which are not performing well • Evaluating performance of marketing campaigns • Direct social media strategies• Build relationships with media outlets, arranging radio, TV, Print and digital campaigns.• Preparing and managing monthly, quarterly and annual budgets for the Marketing department• Co-ordinating multiple channels of marketing strategy • Creating promotional information to drive the business • Managing the performance and training of marketing team employees. • Building brand awareness and positioning • Evaluating the competition•Implementing Performance Driven Marketing•Managing the performance and personal development of the marketing team.•Briefing the wider Business on key marketing activities to encourage group buy in and successful campaigns.•Utilising Google Data Studio & Microsoft Power Bi to produce easily accessible and automated reports combining data from multiple sources.• Managed all B2B marketing campaigns and communications• Delivered brand activation events including Trade Shows / Consumer Shows.

• Developed targeted marketing strategy and created EDM in various forms including but not limited to a monthly newsletter. • Created content and generated engagement on social media, using social media scheduling tool Hootsuite. •Reviewed, improved the content of SEO, PPC and website.•Managed the monitoring of listings on TripAdvisor, Google and other public data aggregators.•Strong understanding of CRM systems and data management• Planning and implementation of Direct Mail Campaigns for customer retention.• Managing, Implementing and analysing digital campaigns. PPC, Google Display Network, Paid LinkedIn, Paid Facebook & YouTube Advertising.

• Managing the Retail Group’s website through a CMS platform.• Proofing content to be adherent to CI guidelines and FCA requirements.• Certification from FLA - passed Specialist Automotive Finance Competence Test.• Supported directors with reporting and presentations.• Managed customer data in line with GDPR, mainly in execution of email campaigns.• Liaised with external agencies for the production of assets. • Produced Google Analytics and Social Media insight reports • Wrote content for social media posts and adhered to the complex approval process.

•Creation and publication of all marketing material in line with marketing plans.•Overall responsibility for brand management and corporate identity•Preparing online and print marketing campaigns.•Creating a wide range of different marketing materials.•Planning and implementing social media marketing campaigns•Communicating with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition•Identifying user needs and company needs to develop and effective website with appropriate infrastructure to accommodate a growing business.

•Writing unique, informal and well research technical blog posts which are appropriate to the target audience of an engineering business. Challenges have included learning the different technical terms and processes involved with complex engineering projects and being able to clearly communicate them through copy. •Carrying out a weekly analysis of social media and website statistics and data and breaking down to gain an insight into trends and anomalies with a view to identifying the cause. •Developing a well targeted multi channel social media campaign aimed at engaging a number of different business stakeholders. •Creating engaging advertising campaigns which hone in on the expertise and knowledge of the team, with the aim of engaging the workforce and allowing them to be a part of the external company communications.

•Led a small team at events and also on a number of times worked effectively as part of a team.•Carried out marketing activities such as games with the public, leafleting and signing up to competitions.•Liaised with clients to ensure that their objectives and targets were met. •Presented live links on the radio at events interviewing event organisers and the public to promote various events.•Responsible for all equipment, branding and, vehicles at events.•Provided outstanding Customer Service.

-Host a Saturday Night Hits show on Mersey Radio.-Interview guests at leading music festivalsI managed the communications of Mersey Radio, Liverpool's community radio station. This involved;-Writing press releases to be distributed on the website -Writing articles for the website and recruiting new talent -Creating a social media plan and managing Twitter feed. - Creating advertising packages to attract new companies to advertise with the radio station. -Meeting with potential clients and discussing potential advertising packages. - Organising coverage and marketing activities for Local Radio Day.

-Interacting and engaging with the target audience.-Representing the full Global portfolio of brands at events across the North West, North Wales and on occasion, rest of the UK.-Representing their clients at a number of events.-Encouraged people to engage with Capital and Heart across the North West.Drive competition entries using street team iPads.

During the University Freshers period I worked for the MMU Union which involved flyering, encouraging people to attend events and generally giving support and advice to new students.With a team member, I was responsible for taking a coach of 60+ people to on an Ikea trip.

Liverpool Live TV where kind enough to take me on to present some online video content for then. Liverpool Live TV is a great online TV channel which showcases the best of what is going across Liverpool. I have been able to carry out research and interview actors and artists.