AirTree is a venture capital firm backing the most ambitious Australian and New Zealand founders building the iconic technology companies of tomorrow.As an OA, I provide advice to AirTree portfolio companies’ founders and executives to help them unlock their biggest pain points.https://www.airtree.vc/operating-advisors

Hands-on transformation consultant at Chemist2U, an AirTree backed scale-up. Key responsibilities:• Transforming the B2C digital experience• Facilitating customer research• Transforming customer insights into business strategy• Creating design systems• Drive higher conversions through design transformation

Fullflow is a design consultancy offering fractional design leadership, brand, UX and development solutions.

FInder is a global product comparison website that helps members save money, and make better investment decisions. They also offer a finance management app to members to help them save, track and invest. RESPONSIBILITIES– Manage a global team of product designers, UX researchers and brand designers across Australia, UK, US and Poland– Define global design strategy– Drive a culture of customer centricity throughout the business– Lead all customer research initiatives– Exec stakeholder management– Defining a UX metrics programme– Manage partner-agency relationshipsACHIEVEMENTS– Formed a UXR team to drive customer centricity and uncover insights– Defined design-systems strategy across apps and 100k+ Wordpress pages– Created a unique career development framework for the PD and UXR teams– Defined a design-vision for our home loans channel– Lead a global re-branding strategy– Lead a re-design of our credit score products which resulted in +15% revenue

Grew and led a team of thirteen product designers and researchers, focussed on driving innovation across multiple consumer and B2B brands. – drove customer centricity throughout the organisation– established a UXR function within the Product Design team– created a design operations function to increase velocity of the Product design team– played a key role in the ideation and launch of Tap&Zip (Winner of Finder's best BNPL Award, 2021) – lead the Product Design effort for a global rebranding– lead the app re-architecture strategy and execution– lead the establishment and continual growth of design systems for native mobile and webZip (ASX: Z1P) is a leading Buy Now, Pay Later company providing seamless payment solutions to over 51,000 retailers globally and more than 7 million active customers.

– Built and scaled a team of 16 UX, visual design and content writers. – Created design ops and content strategy functions within the product design team– Define design strategy across the group– Developed and implemented process across the organisation– Driven a design lead culture throughout the company– Ensure design has strong a voice at the executive levelAWARDS– 2016, APPDA – Design Champions– 2016, APPDA – Best New Service, Domain FB Messenger Bot and Domain Check-In– 2016, APPDA – Best Expanded Application, Domain App and Website Products– 2015 Aus Mobile & App Design Awards (APPDA)– Highly commended Awards in AIMIA 21st Awards 2015 ABOUT DOMAIN– Australia’s number one property marketplace– 850k+ property listings per annum – 10+ adjacent business acquisitions create a true property eco-system– Market cap of $2Billion +

Bigcommerce is a rapidly growing eCommerce SaaS startup that empowers small to medium businesses to setup their own eCommerce store and sell products online. Being a startup, the role involved working on a variety of projects which generally encompassed the following:– Product Management (theme store)– Mobile and desktop app UI / UX– Marketing material design– eCommerce store UI designsAccomplishments as Senior Designer / Product Manager for Theme Store:– Played an integral role in design, launch and monetisation of the theme store– Grew the number of themes by 65% in 3 months– Exceeded theme sales targets by 35%– Opened theme store up for partner submissions

I worked with a variety of market-leading agencies on a variety of projects, including:• HotHouse – Digital concepts for Toyota, website UI• Amblique Digital – eCommerce site UI• JimJam – Print and promotional concepts, branding, website UI• REBORN – Facebook app UI, EDMs, website UI• Netstarter – website UI

Digital Eskimo is an award winning design strategy and UX agency, with a focus on sustainability and environmental issues. I'm a regular freelancer at the igloo and have had the pleasure of working with a great team of highly talented UX specialists on projects for Virgin Mobile Australia, The Water Factory, UTS, Telstra and UNSW.

Produced a variety of material including:• Conceptual work for P&G brands• Marketing and advertising design (print) • Brand development – logo, stationary, website

Specialising in the design and development of online web applications, eCommerce, EDMs and content sites Acidgreen has an extensive list of clients whom I’ve been fortunate to work with including UTS, Rio Tinto, Bing Lee, Taylors Wines, OnePath (ING) and the NSW Govt just to name a few.Key responsibilities:• UI and UX design – web applications, content sites, EDMs• Adherence to UX considerations, methodologies and principles including mobile devices• Evaluating and executing usability considerations• Wireframing and prototyping using Axure• Presenting, rationalising and selling concepts to clients• Suggest workflow and process improvements to senior management• Print design – brochures, stationery, packaging, flyers etc.• Branding • Creation of creative briefs for other designers and manage their workflow and performance

Mobius Marketing & Design is a boutique agency based in McMahons Point. Working with a broad range of clients including ANZ Stadium, Castrol, Yates and Armorall just to name a few, gave me the opportunity to further develop myskills in the field of integrated marketing. More specifically this involved working on packaging, logo design, flash banners, press ads, billboard signage, stationary design, brochure concept and design, promotional concepts and implementation.Key responsibilities• Conceptualise creative campaigns• Taking ideas from concepts through to final art• Work with copywriters on concepts• Directing junior designers• Brief artworkers

The Marketing Zoo is a Promotions and BTL advertising agency based in St Leonards. Their exceptionally high standards are reflected in their client list, which includes brands such as KFC, Campbells, Braun, Samsung, Kellogs and Arnotts.The term of employment was a 4 month maternity cover contract.Key responsibilities• Conceptualise, design, and edit primarily POS material such as wobblers, showcards, shelf talkers, fridge decals, gravity bins, tiered floor displays and tent cards.• Participate in team based brain storming sessions whenever a pitch was put forward to the company

DK merged with Penguin while I was working in London, so I ended up spending most of my time producing pre-school titles for DK publishing. This was interesting as it exposed me to a lot of unique production methods such as paper engineering for pop-up titles etc. This position was originally a 6 month contract which was extended for another 12 months.

Express Publications produce a variety of lifestyle, motoring and craft magazines. My position was in the motoringdepartment designing monthly and also bi-monthly titles