David Todd Email and Phone Number

Responsibilities included:- Managing/publishing all content for the ichannel.ca, thepetnetwork.tv and bpmtv.com sites. Wroted/edited all copy and created web graphics.- Preparing audience research and analysis reports, using Nielsen Borealis database and software, and Google Analytics.- Writing and distributing news releases and conducting follow-up with media outlets.- Preparing media kits, print ads, web banner ads and related marketing materials.- Participating in the development of brand strategy and the planning of tactical promotional activities, including free previews, sponsorships and public events.- Managing social media messaging for ichannel, Pet Network and bpm:tv.- Assisting in the preparation of licence renewal applications for all three channels.

Responsibilities included:- Determining publicity strategies and tactics.- Preparing and distributing news releases and other media materials.- Pitching stories to print and broadcast journalists, and coordinating media interviews and appearances.- Preparing speeches for senior staff taking part in conferences and events, and drafting newspaper and magazine opinion articles on behalf of the President and CEO.- Preparing regulatory submissions and presentations.- Participating in event marketing activities.- Participating in the development of overall marketing and communications strategies for VisionTV group programming and corporate initiatives.- Hiring and supervising the day-to-day activities of the VisionTV group Listings Co-ordinator.- Managing relationships with external communications consultants.

Responsibilities included:- Setting the editorial direction and determining story lineups for the special reports within each issue of STRATEGY. (These feature sections covered specific topics of interest to marketers, ranging from television advertising to youth marketing.)- Assigning and writing feature articles for the special reports sections, editing copy and proofing final pages.- Overseeing STRATEGY’s “Agency of the Year” competition, as well as a number of other annual features, including the “Fall TV Preview” and the “Best Media Plan” contest.- Managing STRATEGY's news section (2000-2001). In this capacity, I developed story ideas and determined assignments, supervised a small team of reporters, worked with the Copy Chief to determine the layout of the news section, edited copy and proofed final pages.