General Manager At Tomas Domingo Sepúlveda, 109 And Roger De Lluria, 115
- Successfully sold the entire business unit to Mammoth Bikes-Grupo Barrabés in October 2020, utilizing valuation methods including FCFe, NPV of residual value, and goodwill.- Conceived and developed a new store exclusively for female cyclists: DOMENICA, located at C/Bailén 86, Barcelona (2017-2019), generating revenues up to €0.5M with 4 employees.- Transformed a 1,200m2 location in central Barcelona into a multi-brand "shop in shop" concept, securing collaboration and financial involvement from the top 12 brands in the industry.- Implemented the company’s third ERP system integrated with the new B2C website, managing up to 50,000 SKUs (2018).- Designed a new 660m2 store in Sant Boi de Llobregat from scratch, achieving avant-garde design and generating revenues up to €1.2M with 7 employees.- Sponsored the junior cycling team Club Ciclista Sant Boi (2013-2016).- Directed cost optimization, BEP, cost allocation by cost centers (stores), and calculated fixed cost imputation bases for up to 4 cost centers.- Created the “Transmaresme” cycling competition (2011-2018), attracting over 1,000 participants and key professional cyclists annually, driving awareness and lead generation.- Led the rebranding and new corporate image initiatives, including advertising campaigns, trade shows, and events (2007).- Developed the second B2C website (2007), contributing to SEO strategies, Page Load Time, UX, Mobile-First design, Meta tags, and monitored digital metrics using Google Analytics.- Achieved revenues up to €5M with 35 employees (2017).
