- Successfully sold the entire business unit to Mammoth Bikes-Grupo Barrabés in October 2020, utilizing valuation methods including FCFe, NPV of residual value, and goodwill.- Conceived and developed a new store exclusively for female cyclists: DOMENICA, located at C/Bailén 86, Barcelona (2017-2019), generating revenues up to €0.5M with 4 employees.- Transformed a 1,200m2 location in central Barcelona into a multi-brand "shop in shop" concept, securing collaboration and financial involvement from the top 12 brands in the industry.- Implemented the company’s third ERP system integrated with the new B2C website, managing up to 50,000 SKUs (2018).- Designed a new 660m2 store in Sant Boi de Llobregat from scratch, achieving avant-garde design and generating revenues up to €1.2M with 7 employees.- Sponsored the junior cycling team Club Ciclista Sant Boi (2013-2016).- Directed cost optimization, BEP, cost allocation by cost centers (stores), and calculated fixed cost imputation bases for up to 4 cost centers.- Created the “Transmaresme” cycling competition (2011-2018), attracting over 1,000 participants and key professional cyclists annually, driving awareness and lead generation.- Led the rebranding and new corporate image initiatives, including advertising campaigns, trade shows, and events (2007).- Developed the second B2C website (2007), contributing to SEO strategies, Page Load Time, UX, Mobile-First design, Meta tags, and monitored digital metrics using Google Analytics.- Achieved revenues up to €5M with 35 employees (2017).

- Maintained previous store operations and designed, strategized, and managed the largest bicycle store in Barcelona at the time (1,100 m2).- Implemented and developed the second ERP (Sage), migrated data to a new SQL database, and developed a new dashboard adapting the system to relevant KPIs in management, POS, and accounting.- Controlled financial data, forecasts, cash flows, key KPIs, and managed financing resources. Designed a variable remuneration plan for the team.- Developed and implemented the first website.- Achieved revenue growth from €1.5M to €2.8M with 28 employees.- Distributor and Commercial Director TECHTOOLS, S.L. Sepúlveda, 109 Barcelona, 2000-2007- Managed import and national distribution of prestigious international brands (Rocky Mountain, Thomson, Speedplay, Nirve).- Created the Techtools website.- Generated revenues up to €1.2M with 3 employees.

- Managed all aspects of a high-end bicycle store including sales, procurement, and workshop operations.- Implemented the company’s first ERP system.- Imported brands from the USA (Intense, Machine Tech, Lizard Skins) for direct retail sales.- Acquired the rental property as an owned asset.- Generated revenues up to €1.5M with 5 employees.

- Training and experience in sales, procurement, and warehouse management, within a family business.- Licensed cyclist competing in mountain biking and road cycling.