Responsibility for achieving volume and revenue targets through the strategy and execution ofcampaigns for all products across both digital and traditional marketing channelsLeading a team of marketing managers and analystsTechnology stack selection, implementation and maintenance across media buying, front end website CMS and analytics

Sole responsibility for achieving acquisition targets through formulation of the digital marketing strategy, implementation and team execution for all paid acquisition activity globallyDay to day stakeholder management with C-Suite executive team promoting marketing initiatives and performance Formulation of team structures to deliver on marketing and business goalsManagement of technology partnerships to ensure best practice digital technology is being… Show more Sole responsibility for achieving acquisition targets through formulation of the digital marketing strategy, implementation and team execution for all paid acquisition activity globallyDay to day stakeholder management with C-Suite executive team promoting marketing initiatives and performance Formulation of team structures to deliver on marketing and business goalsManagement of technology partnerships to ensure best practice digital technology is being utiliseAccountable for a multimillion dollar media budget Show less

Responsible for formulation and execution of the digital marketing strategy for paid acquisition activity Running the global day to day media buying in-house across all digital acquisition channels Accountable for managing the budget forecast, reconciliation and building business cases to acquire additional funds for high performing activityManagement of agencies (creative) and media partners to ensure strong relationships are maintained Full responsibility to… Show more Responsible for formulation and execution of the digital marketing strategy for paid acquisition activity Running the global day to day media buying in-house across all digital acquisition channels Accountable for managing the budget forecast, reconciliation and building business cases to acquire additional funds for high performing activityManagement of agencies (creative) and media partners to ensure strong relationships are maintained Full responsibility to manage the reporting of all performance channels globallySupporting our ATL team by helping them assess the likely performance of brand media buying through digital channels A/B testing website experiences to deliver increased web conversions from paid media, and organically through increased conversion rate Show less

Creation and execution of the digital marketing strategy cross vertical for display advertising, social media and online videoSole responsibility for internal buy-in of the strategy through all required departments and stakeholders Launched an internal trading desk to buy display media programmatically Management of all display and retargeting campaigns in Adwords, DoubleClick Bid Manager and using external media suppliers where requiredManagement of large-scale… Show more Creation and execution of the digital marketing strategy cross vertical for display advertising, social media and online videoSole responsibility for internal buy-in of the strategy through all required departments and stakeholders Launched an internal trading desk to buy display media programmatically Management of all display and retargeting campaigns in Adwords, DoubleClick Bid Manager and using external media suppliers where requiredManagement of large-scale Facebook advertising programs including conversion optimisation and lead generationReporting on metrics using Omniture, Google Analytics and Facebook reports to calculate ROI from all campaignsDevelopment of social content strategy Complete management of day to day social media channelsMonitoring of social media commentary using Radian6 Keeping abreast of emerging and innovative digital marketing technologySupporting ATL media during peak periods with social and digital specific campaignsVideo re-targeting and pre-roll advertising through Adwords on YouTubeBuying and implementing high prominence media placementsManagement of CRM strategy including lifecycle email programs to reengage customers. Complete responsibility for management of digital marketing budget for responsible channels Show less

Creation and execution the digital marketing strategy for FY11Launching the Yellow Pages Offers product through a range of promotional activity to deliver a large audience and rapid customer growth from launchManaging the digital implementation of the marketing plan for - Social Media - Display Advertising - Performance eDM - Implementation of landing pages - Curation of eDM content for promotions Statistical reporting on… Show more Creation and execution the digital marketing strategy for FY11Launching the Yellow Pages Offers product through a range of promotional activity to deliver a large audience and rapid customer growth from launchManaging the digital implementation of the marketing plan for - Social Media - Display Advertising - Performance eDM - Implementation of landing pages - Curation of eDM content for promotions Statistical reporting on performance of campaigns Working with the ATL team ensuring content and promotions are in line with their communications Budget managementEnsuring all communications have complied with the stakeholder approval process Show less

Rebrand the business to Sensis Digital Media from MediaSmartImplement the Sensis Digital Media B2B communications plan. Worked with digital agency to create a new website outlining all advertising options across the (SDM) network Managed several events including brand launch, Christmas and CRMOngoing management of the SDM website SEO optimization of the SDM website Setup of the SDM Social Media campaigns

Brand portfolio of products included • Citysearch.com.au – Online entertainment and Lifestyle site• Whereis.com.au – Map and navigation website• MediaSmart – Online Media Agency • zeROIn – eDM platform• GoStay.com.au – Online accommodation website• BizScope – Location Intelligence productWork with the Marketing Manager to implement all consumer and trade marketing activity for Citysearch and Whereis including:Executing the social media strategy and… Show more Brand portfolio of products included • Citysearch.com.au – Online entertainment and Lifestyle site• Whereis.com.au – Map and navigation website• MediaSmart – Online Media Agency • zeROIn – eDM platform• GoStay.com.au – Online accommodation website• BizScope – Location Intelligence productWork with the Marketing Manager to implement all consumer and trade marketing activity for Citysearch and Whereis including:Executing the social media strategy and campaign implementation for Citysearch and WhereisProvide strategic direction and technical consultancy for the ongoing improvement of the Whereismaps.com websiteWorking with the agency on all marketing campaigns including social media and implementing the Citysearch Search Engine Marketing campaign Formulating the strategy, designing, coding, loading, editing HTML and sending the Citysearch EDMWorking with internal stakeholders to create online and printed sales collateral Managing the finances and budget to ensure forecasts are accurate and campaign budgets are adhered to Reporting on campaign through the use of online metrics software including Omniture and eDM client reporting suitesBrief agencies on marketing programs Show less

Work with the Marketing Specialist and Marketing Manager to: Coordinate sponsorships including: The Royal Melbourne Show, StreetSmart and the Restaurant and Catering AssociationSend Direct Mail to Citysearch advertisers for involvement in various brand sponsorshipsProvide technical assistance for all online campaigns Coordinate several tradeshows for MediaSmart’s sponsorship of the B&T Bootcamp