David Treadway Email & Phone Number

Dubai, Uae

Headquartered in Dubai's Studio City, Alef Technology is a broadcast and technology services and solutions provider with an established teleport and critical power supply business in Kabul, Afghanistan and an international growth strategy focused on broadcast playout and technology services. The company was established over ten years ago by the founders and majority shareholders of the highly successful Moby Group, one of the region's leading broadcast and media companies. Alef recently attracted a $3m investment from London based private equity firm, InFrontier and is in the process of implementing a next generation cloud playout architecture based on a virtualised IP environment.

London Based With Global Responsibilities

Global responsibility for playout & distribution business within MX1

London, United Kingdom

London based European office of MX1, the new company formed from the combined capabilities and infrastructure of RR Media and SES Platform Services to create a new world leading media services company. MX1 works with pre-eminent channels, platforms, content owners and media businesses across the globe to transform content into the ultimate viewer experience for a global audience. Channel origination, distribution, Sport and OU, video and multi-platform services compliment well-established content preparation and management services. Ours is a dynamic, growth focused business committed to working in partnership with our clients and delivering high quality, innovative services and solutions that set us apart from our competitors.

London, United Kingdom

Following the sale of WRN Broadcast to Babcock International Group (Babcock Media Services) I was retained as a Consultant providing advice on the integration of the two companies and wider strategic and market issues

London, United Kingdom

Became MD at the beginning of February 2009; CEO in December 2012. The company's brand reflected its role as a leader in international broadcast services and solutions.

Screen based media company operating in-store tv networks in the convenience retail sector, selling and delivering point of purchase advertising to brands and local businesses. Major clients were Sainsbury's Local and One-Stop (part of Tesco).

Worked with worldwide offices on identifying, assessing and delivering investment opportunities in the media and related technology sectors; evaluating market, risks & opportunity, growth and competitive environment; advising on key issues including management, business plan, KPIs & valuations; reviewing portfolio company progress & identifying exit opportunities; advising portfolio company boards on strategy, development & commercial issues; primary point of contact for broadcast radio, new media and broadband distribution.

Divisional Managing Director for operating group of Telewest Communications plc offering telecommunications & video services.Responsibilities:• P&L, operational & management responsibility for 2 regional operating companies;• 650 staff managed across multiple locations;• Business growth, network planning, customer acquisition & fulfilment, investor relations.Achievements:• Turned around failing regional operating company;• Built revenues to £48m t/o with 150,000+ customers in residential & business markets;• Merged two companies & reduced regional operating expenditure by £1m+;• Delivered network build on time, within budget;• Led development of quality, customer focused culture;• Negotiated joint ventures & key long-term business relationships;• Developed regional marketing & community relations programmes.

Deputy to the Controller of the UK's largest radio network. Specific responsoibilities included:• Network business management;• Programme commissioning, scheduling & listings;• Broadcasting research & audience analysis;• Publicity, promotions, on-air branding, etc;• Liaison with contributing production departments;• Cross-network liaison;• UK representative on European Broadcasting Union committee.

Cssd; L.U.Dip.D.A

Education record