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A strategic global CMO with extensive experience of international B2B marketing, business development and partner management in the business software sector, including start-up, mid-sized and multinational companies. Track record of leading complex global branding projects, transforming marketing teams to a true digital-first approach, building highly effective demand generation operations and creating strong brand and customer advocacy through engaging thought leadership strategies. Experience of delivering innovative creative and strategies as well as targeted ABM campaigns, effective websites and powerful communication programs.I have built and led international marketing teams, nurturing an environment of innovation and originality while focusing on delivering leads and pipeline to the business.I've worked as part of management teams that successfully navigated businesses through significant growth, stock market listing, international expansion, acquisitions and buyouts.ACHIEVEMENTSBRANDING: Replaced 40 brands in 26 countries with a single global brand for Unit4, creating the 6th largest ERP brand worldwide and the platform for their future transformation and growth. Built the IRIS Education brand from scratch to being voted UK EdTech Company of the Year by two industry bodies in just two years. DIGITAL TRANSFORMATION: Rebuilt the IRIS marketing team to be digital-first, growing web traffic by c.30% per year and doubling visitor-to-lead conversion to 3% in 18 months. Built a digital-only sales channel for SaaS solutions that achieved industry-leading benchmarks in a year.BUSINESS DEVELOPMENT: Grew the business development operation for French AI scale-up Sidetrade from 12 to 22 heads and launched an inside sales operation targeting SMBs.DEMAND GENERATION: Rebuilt the IRIS demand generation operation, growing the percentage of marketing generated pipeline from 22% to more than 32% of total sales in two years while increasing order value by >10% / year. Built an EMEA-wide central demand generation operation from scratch at NetSuite which drove high-volume inbound leads using all aspects of digital and online marketing.PRODUCT MARKETING: Transformed IRIS HR Pro by driving a new product and development strategy, repositioning and rebranding it as Staffology HR and relaunching it to become IRIS’ fastest-growing strategic HR platform, all in under 18 months. In late 2000s, after conceiving and creating a cloud accounting software start-up within Coda (later, Unit4), continued to play a key role in growing FinancialForce (now Certinia).
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Chief Marketing OfficerKlipboardUnited Kingdom
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Vp Content And Communications StrategyVeriforce Jun 2024 - PresentThe Woodlands, Texas, UsVeriforce's mission is to help bring workers home safely from high-hazard jobs. We do this through our market leading, global supply chain risk management platform, services and training that help organizations drive compliance through their supply chain. That ensures workers are protected, local communities are nurtured, environmental damage is avoided and reputational risk is minimized.My role is to build and lead a global team of expert communications and marketing professionals who can convey the importance of what we do and how we do it to our key audiences worldwide. Simple as that. -
Head Of MarketingChas, A Veriforce Company Oct 2023 - Jun 2024Morden, Surrey, GbCHAS is the UK leader in compliance and risk management, and works with leading organisations worldwide to advance safe and sustainable business practices and set benchmarks for supply chain compliance. Now part of the Veriforce group it is expanding its reach and capabilities as part of a global organisation. -
Chief Marketing OfficerFusedale Limited Aug 2023 - Jun 2024Need a heavyweight CMO without the long term commitment? I provide B2B marketing advice and expertise to SaaS start-ups and scale-ups, PE companies and other tech organisations. This can be as a one-off, focused project to solve a specific challenge, or on a longer-term, interim basis (full or part-time) to help guide or build your in-house marketing team to meet on-going market or business demands.I have an unrivalled track record of building, running and transforming modern, digital-first marketing operations for B2B tech organisations. From global brand building (creating a global Unit4 brand from 40 separate international brands) to demand generation (building Oracle NetSuite's high volume, inbound demand generation operation across EMEA) to creating a SaaS start-up (FinancialForce, now Certinia) and transforming IRIS' marketing team into a digital-first operation, I can bring massive practical, real-life experience to your business.Message me now to discuss how I might be able to help you! -
Chief Marketing OfficerIris Software Group Mar 2021 - Aug 2023Slough, Berkshire, GbBrought in to transform the Marketing operation into a fit-for-purpose organisation that could support the strategic growth priorities of the company.• Team - Rebuilt the marketing team to be more digital first, demand focused and able to support geographic expansion into North America and beyond• Digital - Introduced a more strategic approach to website infrastructure and maintenance to build a much stronger digital presence• Brand – introduced a coherent brand strategy across three main solutions areas and incorporating on-going acquisitions.• Tech - Simplified and transformed the martech stack, introducing simple, robust marketing and lead processes group-wide. • Comms - Introduced a strategic approach to communications and content covering all aspects of PR, thought leadership, blogs, podcasts and social mediaKEY ACHIEVEMENTS: - Reformed and rebuilt the marketing team, restructuring it to be a leaner and more digital-centric operation.- Transitioned IRIS from a product to solution focus, successfully building a stronger and more coherent IRIS brand, with improved solution propositions and messaging around its three core markets (Accountancy, Education and HCM/Payroll).- Successfully transformed the demand generation approach, growing the percentage of marketing generated pipeline from 22% to more than 32% of total sales over a period where order value grew by >10% / year. - Grew web traffic by 30% per year and doubled conversion rate to lead to around 3%. Built a new digital-only sales channel for IRIS solutions that achieved industry-leading benchmarks- Transformed a failing HR solution, IRIS HR Pro (formerly Octopus HR) by driving a new development strategy, repositioning and rebranding it as Staffology HR and worked with Fosway Group to relaunch it to become IRIS’ fast-growing strategic HR platform, all in under 18 months. -
Chief Marketing OfficerSidetrade Oct 2019 - Mar 2021Boulogne-Billancourt, Idf, FrSidetrade is one of the world's leading Order-to-Cash platforms and one of Europe’s leading players in Artificial Intelligence, which helps companies to assess credit risk, secure customer payments faster and resolve disputes swiftly to reduce bad debt and increase customer satisfaction. I was hired to build an international marketing team, raise brand awareness and drive demand generation across Europe and North America, grow the business development team and set up an inside sales operation. I delivered on all of these priorities.KEY ACHIEVEMENTS:- In the first 12 months, implemented rigorous data-driven marketing processes, introduced an inbound digital demand generation strategy and executed major data and web projects.- Successfully built a 10-strong central marketing team in London, including country, digital, and product marketing.- Professionalised and grew the business development operation in Dublin from 12 to 22 heads and launched an inside sales operation targeting SMBs. -
Senior Director, Emea MarketingNetsuite Nov 2015 - Sep 2019Austin, Tx, UsOracle NetSuite Global Business Unit, a wholly-owned subsidiary of Oracle, is the world's leading cloud business software company. Its unified business management suite, encompassing financial accounting, ERP and ecommerce, is used by more than 40,000 organisations worldwide.I managed marketing and demand generation in the fastest growing region in the global group and was part of the management team that drove strategy and execution across EMEA. I was accountable for a multi-million-dollar annual budget.In my four years at NetSuite I expanded the marketing team from four to 30 heads as we set up new operations across 11 countries and drove rapid growth in brand awareness and demand generation. This supported a sales team which quadrupled in size in 18 months and increased the EMEA revenue growth rate significantly through both direct and indirect channels.I established a central demand generation operation which drove high-volume inbound leads using all aspects of digital and online marketing, along with a pan-regional campaign team working with in-country marketers for local execution. -
Vp MarketingNucleus Software Jan 2015 - Oct 2015Noida, Up, InNucleus Software is a leading global software company serving the Banking and Financial Services sector. A specialist in lending and cash management, the company has more than 150 customers. My responsibilities included driving growth globally by building strategic alliances, growing the partner channel and driving expansion into Europe, North America and Australia & New Zealand. -
Group Marketing Director / CmoUnit4 Mar 2008 - Dec 2014UNIT4 is a global business software group, Europe's 2nd largest ERP developer and the 6th largest supplier of ERP to the mid-market. The Group is PE owned and headquartered in the Netherlands.I headed up the Global Marketing function of 60+ heads across 26 countries, reporting to the Group Executive Board. My role covered brand development, marketing strategy and marketing execution for all UNIT4 operations globally, as well as branding, messaging, investor relations, PR and communications across the groupI was responsible for conceiving, driving and executing the complete rebrand of the group in 2010, rolling out the single UNIT4 brand across a group which had previously comprised more than 40 different brands. As always with rebranding it took considerable persuasion, diplomacy, creativity and drive to persuade the board, then the management and staff worldwide, and keep them onside during the process. The outcome was a huge success, resulting immediately in Unit4 being listed on the Gartner ERP Magic Quadrant as the 6th biggest player in the world. The rebrand underpinned much of the Group's later success.I also led the strategic marketing of our pure Cloud start-up CODA2go (which I was was responsible for creating - see previous job entry at Coda), including rebranding it to FinancialForce.com. Still part-owned by Unit4, it recently rebranded to Certinia.
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Group Marketing DirectorCoda Plc Jan 2000 - Feb 2008International, Global, OoI headed up the Group Marketing team for The CODA Group and was responsible for global marketing strategy and execution, product marketing and new product development.In 2000 I was part of the small management team which rebuilt CODA after it was bought out from Baan. We had to reconnect and gain the trust of the customers, the market, staff and other stakeholders. We rebranded CODA and it's new parent company (Science Systems) and in 2004 split and floated the CODA division on the London Stock Exchange.In around 2006 I started pushing the management team to take cloud seriously. Working with Head of Product Management Tim Tribe and colleague Liz Schofield we started CODA2go, overcoming considerable scepticism around the company. We opened discussions with salesforce.com and teamed up with them to become the first major software company to develop on the Force.com platform (now salesforce1). In 2010 we relaunched the division as FinancialForce.com, -
Marketing ManagerPancredit Systems Ltd May 1996 - Dec 1999Marketing Manager for software company specialising in systems for the installment credit and leasing industry. Based in Leeds, UK.I led the company and management team to start taking a strategic approach to marketing and led the rebrand of the company.
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Uk Marketing ManagerCoda Oct 1991 - May 1996International, Global, OoHeaded up UK marketing team for CODA, a UK-owned international accounting software vendor with operations in 14 countries. I managed the communications and investor management process as we listed on the London Stock Exchange in 1994, as well as working on a ground-breaking corporate advertising campaign (CODA - An Accounting System for the World) which won multiple awards and grew our unprompted awareness among CFOs of companies > £50m revenue from less than 25% to more than 75% in 18 months.
David Turner Skills
David Turner Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
University Of SussexEuropean Studies Minor
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Saffron Walden County High School
Frequently Asked Questions about David Turner
What company does David Turner work for?
David Turner works for Klipboard
What is David Turner's role at the current company?
David Turner's current role is Chief Marketing Officer.
What is David Turner's email address?
David Turner's email address is da****@****it4.com
What is David Turner's direct phone number?
David Turner's direct phone number is +160347*****
What schools did David Turner attend?
David Turner attended Cim | The Chartered Institute Of Marketing, University Of Sussex, Saffron Walden County High School.
What skills is David Turner known for?
David Turner has skills like Product Marketing, Business Development, Strategy, Marketing Strategy, Product Management, Management, Cloud Computing, Marketing Communications, Saas, Crm, Marketing, Business Strategy.
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