*Pioneered the establishment of a new creative services division from the ground up.*Oversaw the entire recruitment process to hire a talented and diverse team of creatives, marketers, and product development specialists.*Identified untapped market opportunities and devised strategic plans to create incremental revenue streams. Held full responsibility for the division's P&L.*Within fewer than 12 months, positioned the Creative Services team as the go-to marketing services provider for major brands in the cannabis industry.*Forged strategic partnerships with CPG and hospitality companies to design and manufacture retail displays, resulting in increased revenue and market presence.*Nurtured a culture of continuous learning and development within the team. Conducted regular coaching sessions and career planning discussions to aid team members in their professional growth.*Spearheaded the creation and implementation of comprehensive SOPs for various creative services processes.*Streamlined internal workflows, leading to increased efficiency and reduced turnaround times.*Developed customer-facing SOPs to enhance client communication and satisfaction.*Designed compelling and effective sales and marketing collateral to support the launch of the in-house agency format.*Developed new and fostered existing relationships with manufacturing vendors and various agencies to develop a strong network to support any client requests.

* Developed the Calyx Creative in-house agency strategy, including building a team of designers, creative director, project manager, and product manager to support the growth of the new department.* Identified the critical gaps in the cannabis industry and created the product/service packages and pricing, to support customer custom creative, branding, and merchandising needs. * Created updated internal processes to increase efficiency, shorten lead times, and improve internal communication for accuracy.* Utilized internal data to inform future decision making around the creative team bandwidth, enhanced project resourcing, and project prioritization across all custom projects. Developing a strategy which allows the team and Calyx Creative to continue to scale efficiently.

* Developed a high functioning Product Development team, through hiring key roles, leading and mentoring the product team, and incorporating updated processes to work more efficiently with higher level of communication.* Developed a new NPD process and adopted the use of Asana as the internal PLM software to manage open projects.* Led the team in the development and commercialization of the Calyx Jar, an industry first square neck child resistant glass jar, in Q3 2021.

* Create innovative packaging which supports the Grassroots brand expectations and builds brand awareness, while meeting regulatory standards. Strive to design sustainable packaging and eco-friendly manufacturing processes.* As part of the marketing team, develop sub brands, packaging innovation, branding, merchandising, and go to market strategies to foster the growth and market awareness of all the Grassroots Cannabis product collections.* Develop and implement an efficient product development process to strengthen communication between all stake holders in multiple states, driving more accuracy and efficiency bringing new products to market. Create the tools to document and communicate information/data efficiently across the organization.* Build the sourcing and supply chain model that is inclusive of manufacturing and vendor partners who have the ability to supply packaging and devices on time, meet target pricing structure, and have the ability to scale with our rapid growth. Foster relationships with domestic and import suppliers. Continue to streamline the logistics pipeline to reduce costs and improve speed to market.* Develop and manage an inventory management process and forecasting packaging and devices for multiple cultivation/production facilities across multiple states. Maintain a par inventory level for every production facility to manage operational effectiveness.* Lead marketing and product development special projects. Manage the Herbology store design concept and construction, building the store culture guide and store experience. Lead the product development team to design, manufacture, and rollout the new Herbology store uniforms to outfit all current and new stores. Develop and implementation of a new corporate swag product collection and field ordering process.

* Lead the Product Development team, consisting of Product Development Specialists, Customs Project Coordinator, and Graphic Designers, to create compelling product assortments that meet the goals set forth by the sales team, clients, and financial/budget requirements.* Created a new product development process which maps out key development checkpoints and T&A, integrating all other adjacent departments, to maintain timing for product launches. This includes managing product development, cost/price analysis, art direction, sourcing and management of all print and digital sales collateral design/production.* Travel domestically, 5-6 times yearly, to attend trade shows, client/sales meetings, and oversee off site production. International travel to Europe and Asia, 2-3 times yearly, to attend sourcing tradeshows, meet with existing vendor partners, and meet with potential new vendors/factories.* Streamline the Custom Project development process, through an inclusive process connecting the Customs Project Coordinator, sales team, and clients. Working with the marketing and sales team to develop a new marketing campaign and training program to educate the sales team, showroom reps, and end user designers/clients about the unique opportunity to develop fully custom products with Maya Romanoff.* Lead the product development team and freelance library/organization expert to create a newly organized library of samples and reference materials. The new library has documented physical locations, sample are properly labeled, and every item is digitally archived for easy reference.* Continually researching new production techniques and vendors to expand the production capabilities, maintaining our leadership role in bringing new innovative designs and manufacturing techniques to the market. * Work with the Product Development and sales team to cultivate new markets and product categories to expand the revenue stream.

* Lead the internal Product Development team, consisting of Creative Design, Sourcing, Technical Design, and Production to drive projects to completion through an efficient process and strategy.* Manage the P&L for business services and production. Drive efficiencies to increase profitability, through working with factories for cost savings, establish lower fabric costs, and evaluate freight costs to drive gains in the P&L.* Continue to analyze the product development process internally and evaluate points for improvement. Implemented a new work flow process to ensure a more efficient communication of project timeline management.* Helped shape the concept, financial plan, product development, merchandising, and branding of Enanemus, The Apparel Agency’s first private label blanks clothing collection. This blanks collection creates a new revenue stream for TAA which supports the company focus of product development services, while opening the door to new customer segments.* Develop a marketing strategy to create the Enanemus brand identity.*Establish and manage a group of independent wholesale reps to generate sales and brand awareness for Enanemus.* Grow production capabilities with contract manufacturers in order to increase The Apparel Agency service offerings. Strengthen The Apparel Agency partnerships with local production facilities and build new relationships with international factories for specialty or specific customer needs (shoes, accessories, swimwear, outerwear, and intimates).* Generate new fabric mill connections and partnerships in order to gain more flexibility and giving TAA the ability to offer more options, lower prices, and lower MOQs to customers.

* Primary interface with all overseas production factories and fabric mills. In charge of taking seasonal product designs and translating into technical packages for production ready garments.* Developed the brand fit and sizing standards. Determine the proper fit and size scale, ensuring to meet the brand aesthetic and maintain consistent sizing across all categories.* Created the retail pricing strategy and manage the P&L for all product categories, for retail, online, and wholesale divisions.* Develop and build strong partnerships with factories and vendors to drive increased growth, productivity and profitability. Managed order quantities, finding cost savings in materials, labor, logistics, and negotiating credit terms, while maintaining a high level of quality.* Traveled internationally (Europe) to visit factories 5-6 times yearly. Domestic travel included attending trade shows in New York and Las Vegas 4 times yearly and sales trips to meet with wholesale customers.* Manage a team of four BOGA wholesale reps. Created the seasonal sales plan, support and train, and guide the team to execute the sales goals to exceed budget expectations.* Work directly to sell wholesale accounts nationally and online. Strengthen and build existing wholesale partnerships to increase seasonal revenue goals. Started a partnership with Urban Daddy online in June 2015, which generated $35,000 gross revenue during the first 2-week selling event. Both drove top line revenue while gaining important marketing and brand exposure to a large segment of the target demographic.

* Successful launch of hooked® product line in Q2 2013. Placement worth $3 Million at American Hotel Register and HD Supply distribution partners.* Launched Hookless® window panel program exclusively to HD Supply in Q1 2013, realizing $750,000 in incremental business. * Partnered with National Account Managers to work directly with hotel chains/brands and design firms to develop new brand specific programs including, shower curtains, bath mats, room dividers, closet covers and window panels. * Accounts that specify Focus products are Hilton, IHG, Wyndham, Choice Hotels International, Motel 6, La Quinta, and Red Roof Inn.* Tasked with managing the P&L through constant improvement on product quality and innovation while discovering ways to increase margin on new and existing product categories.* Manage factory relationships and product development initiatives. Travel to China 3-5 times yearly to follow up on current project status and research new factories.* Traveled extensively with the sales team on customer meetings to support product development initiatives and foster relationships between customers and the product development team. Attended category specific trade shows in Las Vegas and NYC to support our trade show booths and research new product trends.

* Design and project manage seasonal gourmet food gifts for wholesale clients including Target, Walmart, Sam’s Club, Costco, Meijer, Kroger, Aldi, Kmart, Dollar General, and 1800Baskets.* Manage timelines, schedules, and communication for wholesale business that translated into $30 Million in sales contribution to the company.* Increased sales at Kmart year over year, from $1.5 Million to $5 Million in 2012.* Responsibilities include trend research, conceptualize gift set-ups, art direction, brand development, manage the workflow and costing of all projects, communicate all sales team priorities to the entire development group.* Partner with the sales team to travel and attend client meetings/present seasonal product lines to retail buyers and design teams. Domestic travel for sales trips 7-10 times per year.* Travel internationally, 3-4 times yearly, to Asia for development with factories and attending trade shows. * Worked with national brands to develop compelling gift assortments, including Starbucks, Dunkin Donuts, Godiva, Ghirardelli, Lindt, and Nestle. Design gifts that are in line with each brand strategy and manage license approvals.

* Designed clothing, outerwear, loungewear, and swim for multiple departments including; Structure, Craftsman Workwear, Covington Men/Boys, and TKS Boys.* Created a new concept/brand strategy and designed the Fall 2004 launch of Structure Men’s collection, after the acquisition of the brand from The Limited.* Worked on the design team to develop and design the Craftsman Workwear Fall 2005 line, for the launch of a new private label brand, leveraging the strong brand identity of Craftsman.* Daily job functions included, creating seasonal color palettes, fabric development, sketch/design garments, develop patterns for completing seasonal lines, manage all tech packs and BOMS, communicating with all cross functional teams.* Coordinated with multiple in-house departments to execute the assortment to meet planned in-store delivery, Technical design, CAD/graphic design, color center, global sourcing, and retail merchants to meet daily goals.

* Designed the Spring 2001 Boys 4-20 private label clothing line.* Developed patterns and color ways for each style and work with all internal departments and vendors to create a compelling and cost effective private label line.* Correspond with oversea offices and team members daily to work on specific issue resolution.