David Underwood Email & Phone Number

Toronto, On. Canada

 Responsible for managing 5 different manufacturers lines of product in Ontario from the US  Accountable for maximizing profitability and growth of each product line  Develop and implement strategies to capitalize on profitability and growth of each company’s operational needs as well as maximize exposure, sales and marketing Participate in monthly management meetings with US companies to ensure the profitability and growth of each line Build relationships with over 1,200 distributors in Ontario and conduct weekly team meetings with major “A” accounts; meetings revolved around coaching, training, introducing new products and making sure that the lines are top of mind with the distributor Assisted with all facets of the business: sales, service, marketing, accounts receivables, production and distribution Generate ongoing promotional ideas for agencies to help move our product lines and secure ongoing and additional business Developed promotional concepts and media strategies while utilizing our product line in conjunction with promotion agencies, manufacturer and end users Monitored and reported performance and results on several promotional events; aiding in developing rules and standards for promotional events  Enforced compliance with all company policies and procedures Participated in benchmarking initiatives to incorporate best practices used to represent each product lineMy Achievements Introduced and sold Canyon Outback and Peerless Umbrella to Canada, the PPPC and Canadian distributors  Increased direct sales by over 25% year over year for my two largest product lines Increased Canyon Outback’s sales rose from $0. – $1,100,000 in 8 years  Increased Peerless Umbrella’s sales from $0 – $860,000 in 9 years Received the Multi Liner of the Year Award for North America in 2006 and 2010 from Canyon Outback Received the Multi Liner of the Year Award for Canada in 2007 from Peerless Umbrella

Markham. On

I headed up the Promotional Sales & Marketing Department and increased sales by 14% during my last year with Rand while the US struggled due to the changes of bringing most maps on line with various computer manufacturers. I developed relationships and worked closely with large end users like McDonald’s, Colgate Canada, Kellogg’s, Petro Canada, The Cara Group, Nestle Enterprises and Canadian Tire. I added a Multi-Line Agency during my final year with Rand for the Prairie Provinces that increased our sale out west by 22%. During my tenure with Rand McNally I listed our mapping software with Sobey Foods and Costco Canada, two of Canada’s largest retailers. The US adopted many of my new promotional concepts that worked extremely well in Canada. I sold, created and executed Rand McNally's largest program, a National cross promotion between Crayola and the Cara Group. Part of my job was to spearhead all self-promotional materials and Trade shows for Rand McNally Canada, the largest producers of maps, CD’s, street finders and atlases in the World.

Toronto, On

I started something new and exciting with Supercart, the first plastic shopping cart in North America. When you see a plastic shopping cart at Toys R Us, Target, Party City, Kroger's, IGA to name a few, I established and sold them here in America. The company started up in South Africa and England at the same time, followed shortly by Canada and then the US. I added almost a half million in sales during my first year with Supercart. I increased sales considerably by working trade shows throughout the U.S. & Canada and after three short years of solid growth and travelling 65 percent of the time I re-structured the U.S. territory from two sales representatives to several manufacturers’ representatives to better cover the market and secure more business through existing and new contacts. I opened many retail accounts across North America such as American Quality Food, Wayfield Foods Inc., Party City, Piggly Wiggly, Flemings, Star Markets, Family Toy, Sobey Foods, A&P, Business Depot. and Western Markets before heading up the Canadian market. I always met and surpassed all targets and goals set before me. After almost doubling the company sales in North America by 1998, I helped develop a new manufacturing facility in Atlanta, Georgia to build the Supercart due to the growth in the US.

Bachelor Of Commerce (B.Com.), Business, Management, Marketing, And Related Support Services

Activities and Societies: Golf Team

Marketing/Marketing Management, Marketing Psychology

Activities and Societies: Golf Team, Kayak Club, Photo Bug