• Manages overall productivity, efficiency, and growth of the Media Strategy division, focusing on client growth, client retention, new business pitches, and RFP responses• Crafts strategic, full-funnel marketing plans customized to the needs of the client that can include lead/demand generation, brand awareness, or growth marketing, leveraging data-driven insights and innovative marketing tactics• Oversees marketing plan KPI analysis to optimize performance of both individual campaigns and overall plan, that aligns to holistic view of strategic success• Engages in relationship-building with other expert team departments across management (ad trafficking, media placement, optimizations) to meet agency goals and objectives• Responsible for reviews, mentorship, and growth of division members to provide client and account manager support, perform client facing meetings, produce client facing collateral (including client presentations), development of best-in-class strategic and tactical media planning, analyze reporting, and ongoing optimizations of the work• Vets out vendors to provide best in class tech• Client facing representative of media, supporting key clients include those in a variety of verticals in B2B and B2C, including Auto, eComm (retail and wholesale), Energy, Event Space, and Home Improvement across local, regional, and national markets

• Built out digital operations within agency, including paid search, paid social, and tactical online display and video, increasing profitability at all stages of growth• Built agency reporting structure across multiple client verticals, including setting analytical measurement standards and KPI consistency• Managed overall productivity, efficiency, and growth of Digital Strategy and Digital Media Operations, including client growth and retention, vetting out vendors to provide best in class tech to our clients, digital strategy for current and future clients• Oversaw digital marketing plan KPI analysis to optimize performance of individual campaigns, and made frequent recommendations regarding overall performance• Engaged in relationship-building and developed structures for other team departments across management (ad trafficking, media placement) to meet agency goals and online advertising objectives.• Provided leadership across all SEO, Google Ads, Email Marketing, Social Media Marketing, and Programmatic Ad Serving campaigns internally, and with vendor partners• Client facing representative of digital media

• Consultative role for Automotive Manufacturers, supported online marketing planning and executions, that included digital advertising and website experience.• Was responsible for the OEM relationship, working with key regional stakeholders to develop digital solutions that addressed network concerns, implement priority marketing initiatives from national, and facilitate communication/feedback with CDK leadership• Worked collaboratively with in-field consultant to support regional network health, network performance, website performance, and digital advertising initiatives (Paid Search, Online Display, Online Video, Paid Facebook) to improve overall advertising efforts.• Consulted with high profile local dealerships within the region to build relationships, facilitate feedback, and ensure satisfaction with the digital program.

• Consultative role for Automotive Manufacturers, supported online marketing planning and executions, that included digital advertising, website experience, dealership program engagement, and increasing revenue within program• Worked collaboratively with in-field OEM personnel to support regional network health, network performance, website performance, and digital advertising initiatives (Paid Search, Online Display, Online Video, Paid Facebook) to improve overall advertising efforts• Consulted with 100 dealers within the region to build relationships, facilitate feedback, and ensure satisfaction with the digital program• Communicated with the manufacturer on dealership progress, and any educational needs in the field that arose

• The Account Advocate (Manager) consulted closely with assigned clients to optimize website presence and ensure digital marketing strategy was aligned with business objectives. • Proactively analyzed client websites to identify necessary content changes and/or performance issues; monitored and analyzed paid search campaigns to optimize performance metrics; and drove regular, positive contact with clients to review program strategies and performance. • Interfaced with CDK Global clients, Sales Executives and other internal personnel, prepared monthly performance reports for clients, and internal performance reports as specified by management.