David Verderame Email & Phone Number

PA & NJ

Pennsylvania

Trade show, Event, and Technical Sales for Professional (Body Shop) Sku's.

Lycoming Mall

Store Manager duties

Scranton, Pennsylvania Area

Assisting the General Manager of a Borders Superstore, (Books, Music and Seattle’s Best Café).Stand-alone Mall location generating $6+ million in sales (highest volume in district).Oversees Merchandise Supervisor and merchandising associates.Ensures weekly sales promotion, display and price changes. Supervises store events, Book signings and local outreach.

Newark, Delaware Area

Operating a medium volume ($600k+) strip center location.Objectives are to improve operational standards and decrease pilferage with company intensive care program.

Assumed responsibilities of a medium volume ($600k+) mall store prior to Christmas season.Returned store to company operational standards, recruited and trained new staff to company requirements.Followed company directives while enforcing policies and procedures.Prepared store for DM, DRO, and Field Auditor visits.Achieved 11% increase in projected sales.

Store Management Trainee

• Senior Health & Lifestyle Expo – Selinsgrove, Pennsylvania (August 2008 to present)Develop and manage all sales, marketing, and operations within a start-up tradeshow organizer.
• Outline and implement brand, marketing, communication, and sales strategies.
• Organize internal operations to support sales and marketing plans and processes.
• Develop and maintain customer and attendee databases.
• Identify vendors and potential partner organizations.
• Establish all budgets and track expenses.

Greater Atlanta Area

• Managed booth and sponsorship sales for the Canada and Mexico events within the global brand of Automechanika; an international automotive aftermarket tradeshow.
• Developed new relationships with the executive management of automotive aftermarket manufacturers.
• Built relationships with industry related organizations diversifying exhibitors and showcasing new technology.
• Maintained and updated CRM database (SalesLogix) by creating an internal data dictionary and entry process which streamlined the sales efforts and better organized data for future use.
• Communicated with new and pre-existing accounts generating booth and sponsorship sales. -Automechanika Canada 2008 sales goal: $810,000-PAACE Automechanika Mexico 2008 sales goal: $2,465,855
• Generated new sales leads by researching or attending competing events, subscribing to industry newsletters and publications, and utilizing the international and domestic company databases.

Developed new markets and distribution channels for a small advertising company specializing in non-profit and small business communication strategies.Consulted small business owners and managers on effective advertising and marketing strategies.Increased business services and adjusted sales tactics increasing the companies profits and efficiency.

Managed the launch of a new product for a niche of the automotive aftermarket industry within the operations of a small business.Assisted in the research and design of product, packaging, and branding.Performed pre-launch group product testing.

Developed and promoted a luxury service business through direct marketing and customer relationship management strategies.Researched area demographics and competition to define potential markets and service offeringsDesigned innovative post-service communication and supplemental / augmented services increasing customer retention and loyaltyCreated all.

Treesdale

Organized staff and operations for exhibition in 70 national events per year.Worked with owners to develop direct marketing initiatives and customer tracking.Assisted customers with consultive sales approach and customer service.

Bs, Marketing

Activities and Societies: La Roche College American Marketing Association - Founding President, LRC AMA, La Roche College Market Strategy.

Bachelor'S Degree, Marketing

Activities and Societies: La Roche College American Marketing Association - LRC AMADouble major in Marketing and Management, Finance minor.