David W. Vidal Email & Phone Number

Burnaby, Bc, Ca

British Columbia, Canada

As a Digital Marketing & Branding Instructor at the British Columbia Institute of Technology (BCIT), I have the opportunity to share my passion for the industry with the next generation of professionals. With a strong background in digital marketing strategy, brand development, and project management, I bring real-world experience and insights to the classroom. I aim to equip students with the knowledge and skills they need to succeed in today's fast-paced, constantly evolving digital landscape.At BCIT, I design and deliver dynamic, engaging courses covering various topics, including digital consumer behaviour, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and more. I foster a collaborative learning environment where students can learn from each other and put their skills into practice through hands-on projects, simulations and case studies.Outside the classroom, I remain active in the digital marketing community, staying up-to-date with the latest trends and best practices as the founder of Vidl. I am dedicated to helping my students reach their full potential in their academic and professional careers, and I am proud to be a part of the BCIT community.

Vancouver, British Columbia, Canada

As a member of the Undergraduate Program Advisory Committee (PAC) at University Canada West, I have the opportunity to play a crucial role in shaping the future of education. In this capacity, I collaborate with academic leaders, industry professionals, and alumni to provide guidance and insight on the development and implementation of undergraduate programs.With a passion for education and a commitment to student success, I work tirelessly to ensure that the Digital Marketing curricula at University Canada West are relevant, dynamic, and of the highest quality. Through my participation in PAC, I bring a unique perspective and a wealth of experience to the table, helping to ensure that the university continues to offer cutting-edge programs that meet the evolving needs of students and the workforce.My role in PAC is a testament to my commitment to higher education and my belief in the power of collaboration and innovation. I am proud to be part of a team that is making a difference in students' lives and the future of education.

Vancouver, Canada Area

As the founder of Vidl, I have built a thriving digital marketing and advertising agency that serves small and medium businesses in North America and Latin America. With a focus on lead generation and a comprehensive approach to digital marketing, our team specializes in: - PPC/social media advertising, - Branding, - Web development, - ABM, marketing automation, and - Content marketing. I am proud to have a team of experts that helps professionals and entrepreneurs reach the right audience and increase their customer base. With over 15 years of experience, I am dedicated to delivering results for our clients and continuously advancing the field through innovative solutions.

Vancouver, Canada Area

As a former Digital Marketing & Social Media Instructor at ILAC International College, I have a proven track record of delivering high-quality education to students. With a passion for digital marketing and a deep understanding of the latest industry trends and practices, I was able to provide students with the skills and knowledge they need to succeed in the field.At ILAC International College, I taught various subjects, including social media advertising, search engine optimization (SEO), web development, and content marketing. My hands-on approach to teaching, combined with my real-world experience in the industry, allowed me to provide students with a well-rounded education that was both practical and theoretical.Through my instruction, I instilled a love of digital marketing in my students and helped them develop the skills and confidence they need to pursue careers in this exciting field. I am proud to have been a part of ILAC International College's commitment to delivering exceptional education. I am also grateful for the opportunity to positively impact the lives of so many students.

Vancouver, Canada Area

Vancouver, British Columbia, Canada

As the Director of Marketing at RxToMe, I was at the forefront of revolutionizing the way pharmacies connect with patients in North America. I expertly led a talented and dedicated team of marketing professionals who were passionate about making healthcare more accessible, efficient, and human-centred.In my role, I was responsible for all aspects of marketing for the medication management app, RxToMe, including product design, planning, and development. I established clear, measurable goals and drove optimization and product development through strategic planning and execution.I also developed and executed multi-channel demand generation strategies to drive new mobile users, increase in-app transactions, expand our client base, and generate revenue. I was adept at managing paid marketing campaigns, including Facebook Ads, Google Ads, Apple Search Ads, and native mobile ads.I take great pride in my ability to lead the design and implementation of RxToMe's marketing automation, which involved a variety of tactics including email marketing, in-app notifications, chatbots, and SMS notifications. This helped support the growth of the business at a profitable pace, making this a truly rewarding experience in my career.

Vancouver, Canada Area

As a Senior Digital Strategist at Canada Drives, I played a key role in the company's impressive growth, contributing to their recognition as the 2016 Fastest Growing Company in Canada. My expertise in digital marketing helped drive over 30,000 monthly leads and establish Canada Drives as one of the largest online advertisers in North America.I was responsible for developing and executing a multi-channel video marketing strategy that leveraged mobile and TV advertising to generate high-quality leads and support nurturing campaigns. My efforts led to a 10% reduction in cost per acquisition and allowed for an increased budget for testing new advertising networks.I also designed and executed Canada Drives' TV commercials, from writing scripts to directing filming crews and editing the final product. In addition, I managed media buying and ad scheduling, ensuring a wide reach for the company's advertising efforts.As the Paid Search campaign manager on Bing, I successfully increased the volume of leads from this platform by 50% and reduced the cost per acquisition by 12%. These achievements are a testament to my ability to create and execute impactful digital marketing strategies that drive growth and success.

13450 102Nd Avenue, Surrey

As a Digital Marketing Manager at Stenberg College, I was part of a team that exceeded expectations and delivered outstanding results in enrollments through digital campaigns. Our goal was to generate 1000 enrollments in 2015, a 20% increase from the previous year, and my team took the challenge head-on.Through a comprehensive and data-driven approach, we developed and implemented a multi-channel digital marketing strategy that leveraged the power of email automation, mobile ads, social media campaigns, and content creation. Our on-brand slogan, "Our grads are our difference," created a buzz and increased attendance at weekly information sessions, which we even live-streamed through Periscope to build a virtual community of prospects.In addition to driving enrollment, I designed a marketing funnel that provided prospects with high-quality content and personalized interactions with career advisors, helping them to make informed decisions about their healthcare career path and the right school for them.At the end of the year, my team exceeded the annual goal by 7%, a testament to our hard work and strategic vision.

Vancouver, Canada Area

As Marketing Manager at Rescue Mechanical Group - Plumber & Co., I was tasked with establishing a full-service plumbing company in Vancouver. My main objective was to create an online platform where customers could easily book service calls and water-heater installations.I developed an integrated marketing strategy for the company's first year, which involved creating brand standards and marketing materials, including the logo, uniform designs, truck layout, website, social media accounts, and promotional collateral.In addition, I managed and optimized PPC campaigns on both the Display and Search Network, targeting plumbing and water heater-related keywords. Through continuous analysis of competitor strategies and measuring campaign results, I ensured the brand's visibility and success.I also developed and optimized landing pages for PPC campaigns on AdWords and Facebook and produced video content for the website and social media channels, overseeing all aspects of production from scriptwriting to post-production.

Burnaby, British Columbia

As a Marketing Specialist at Milani Plumbing, Drainage & Heating, I was tasked with introducing the well-established and highly regarded plumbing brand to the digital realm. With over 50 years of building a reputation for exceptional craftsmanship through word-of-mouth and traditional marketing strategies, I aimed to expand the reach of Milani and connect with tech-savvy audiences.✔ I developed integrated online marketing campaigns that delivered tangible results in organic search and social media.✔ I led the marketing team, including an outsourced agency, in executing successful SEM and SEO strategies. I closely monitored the performance of AdWords campaigns, analyzing key metrics such as CTR, Impressions Share, Quality Score, Conversion Rates, and Cost per Acquisition, to ensure that monthly goals were met.✔ I optimized and A/B tested landing pages to enhance the user experience and quality of leads, and produced and analyzed ROI reports using data from AdWords, Google Analytics, and internal marketing metrics.✔ I took charge of the branding and corporate identity, designing web banners and promotional materials for both online and offline campaigns.✔ I created engaging video content for promotional campaigns, both online and offline, and coordinated the production of mass media advertisements such as billboards, radio spots, and printed materials.✔ I established PR initiatives that leveraged traditional mass media, positioning Milani as specialist in plumbing, drainage, and heating, and securing opportunities to participate as experts on TV and radio shows.

Squamish, British Columbia

✔ I designed and organized events and promotions for social media followers according to the marketing plan.✔ I produced Video Blogs Menus, maintained Facebook and Twitter accounts, and restaurant’s web page.✔ I created marketing strategies at the point of sale (display designing, personnel training) to ensure meet monthly marketing goals.

Vancouver, British Columbia

✔ Worked closely with the restaurant owners to analyze market opportunities and develop a Business Plan.✔ Created and implement a three-year marketing strategy according to the financial plan of the restaurant.

Lima, Peru

✔ I led the strategy for major clients in the Mining, Telecommunications, and Government Industries. I oversaw the execution of sales/marketing and take-to-market strategy from the handover through to program completion while reporting to the Director.✔ I planned, implemented and controlled media monitoring stations in the provinces where clients have interests. Most of the clients were from the mining industry.✔ I identified opportunities to improve production, sales, and customer relationship processes. I designed and implemented new procedures. ✔ I implemented training programs such as “Imedia University,” where employees, suppliers, and clients participated, sharing knowledge and reinforcing good working relationships.

Lima, Peru

• Led the team that managed the information and visibility of the European Union-PERU Project on the trade-related technical assistance - Support to National Strategic Exports (PENX 2003-2013) of the Ministry of Foreign Trade and Tourism of Peru (MINCETUR).• Created, planned, and evaluated PR strategies for the project in 13 cities in Peru, worked with TV networks, news radio stations and newspapers.

• Designed, implemented and controlled the productive areas of the business (media monitoring, public relations and audiovisual projects), in Lima and 20 provinces• Supervised the creation, implementation and controlled the marketing and PR projects for clients• Achieved the financial objectives of the company: o Total number of clients grew from 15 to 110 within 4 yearso Revenues grew from US $180,000 annually in 2006, to $1,105,000 annually in 2010o Increased the number of branches from 1 to 20 nationwide

Professor in the Faculty of Communications. Instructor of the class “Media and National Reality”.

TV Reporter for the Sunday program “De Película”. Responsible for the news team. Reported to the producer of the show.

Daily newsTeam leader. Reported to the News Editor and News Director.

Responsible for the publication of reports made by students of the University, which are transmitted by the program “USIL Al Máximo” by Cable Magico Deportes Channel. Media 100 and Avid operator.

Social Media & Online Marketing - School Of Business

Diploma, Hospitality & Restaurant Business Management

Bachelor, Communications Studies

- Reporter at TV Sports Show "USIL al Maximo" - Video Editor for TV Sports Show - Radio Host at Frecuencia USIL - University Radio Station.