David Vopelka Email & Phone Number

Prague, Czechia

Prague, The Capital, Czech Republic

I am responsible for leading a team of FSI consultants focused on professional services around databricks & our databricks-based product Persona 360 (a Customer Data Platform for FSI enterprises). Leading complex FSI projects including business analysis, architecture, solution design and agile delivery of machine learning / AI solutions focused on Personalization, Digital advertising/marketing, CRM marketing, digital sales/support, website personalization, chats/call centers...) Enhancing Customer Engagement activities by using data and tailor-made ML/AI solution. Using digital behavioral data from 3rd party technologies such as programmatic buying (DSP, SSP, Adservers, DMPs), website analytics, external sources, interactions with digital channels in combination with classical CRM profiles.The goal is to combine digital channels data with classic customer data (CRM profiles) to create the most valuable solutions in long term cooperation with our customers.Typical use cases are predicting/detecting customer interests, next best actions, content for personalization, media buying optimization or behavioral triggers for CRM/CVM campaigns (based on enriched CLV, churn models). Solutions are easily automated and enabled regardless of the channel (Digital / CRM / ...) and your current technology (SalesForce, Exponea, SAS, Adform, DV360, MediaMath...). Practically our ML/AI solution just provides new triggers/insights for your current tools.Managing projects in an agile way that every sprint is an end-to-end case impacting daily business of the customer. Leading so-called Data Strike team consisting of an architect, data scientist, data engineer and blending them with the internal teams of the customers.I am also responsible for business development in digital marketing and advertising are such as technologies for marketing automation (Exponea, Salesforce, Oracle marketing cloud, …) and AdTechnologies (Adform, AppNexus, MediaMath, Google,...).

Europe

Leading FS&I Industry proposition and use cases of AI/Data products on top of Azure/AWS/GCP and typically built around databricks resource/technology.Driving FS&I global partnership with databricks.

Prague

Leading a team of experts in the fields of digital creative, media and digital data management. Driving Digital Transformation in the company by new possibilities of marketing and advertising technologies. Focusing on the delivery of 360 Customer Experience.Responsible for digital marketing team, private deals and data market activities. Highly focused on leveraging digital marketing data also in other departments like data science, CRM, Business Intelligence and such.Continuously driving technology stack improvements related to AdTech or MarTech & Data platforms. Improving the existing Techstack by in-housing several technologies like Google Analytics 360, Adform, Adobe Experience Cloud, etc. Building cloud-based Customer Data Platform on top of Databricks technology & Azure Cloud Platform. Participating in Cloudification of the entire company, piloting Amazon Web Services of Google Cloud Platform multiple times. Building multiple ML machine learning to improve ad targeting & ROI and improve the delivery of a better Customer 360 experience. Also participating in industry-wide activities related to the adoption of GDPR and ePrivacy changes to the digital environment. Leading talks with Erste Group DPO for the largest entity in a group. Participating in DPA, consent management changes and other activities..

Prague, The Capital, Czech Republic

Managing digital marketing & advertising for the entire retail & corporate bank together with 2 agency teams. Extra focused on data-driven activities such as using 1st party / CRM data for better ROI & overall Customer Experience. Responsible for digital campaign strategy, its execution and optimization (media and creatives). Taking a data-driven approach to media planning including private deals and programmatic buying (RTB, PPC, Facebook) together with the media agency team. Utilizing Google Suite 360 - Doubleclick (DCM, DBM), Google Analytics 360, Data Studio and ROIhunter for Facebook to deliver tailor-made solutions. Testing other Ad technologies like Adform, Moat and such for specific reasons. Successfully launched a market-first fully End to End online loan application process for non-clients in cooperation with the product team. Generating thousands of leads with high sales conversion rates. Managing creative delivery (landing pages, videos, banners) with creative agency team or internal resources. Personalization and A/B testing of Ads and landing pages driven by ROI.Business owner of Marketing Technology stack for digital advertising and websites. Including local ownership of Erste Group-wide project of Data Management Platform (DMP) that enabled further utilization of CRM / 1st party data in digital advertising and personalization. Laying the foundation for a more robust Customer Data Platform.

Prague, The Capital, Czech Republic

Consultant for marketing autoamtion technologies such as Salesforce Marketing Cloud, Pardot, SalesManago, Exponea, Hubspot, Marketo, ActiveCampaign and others. Also helping connect the audience to DMPs (Data management platforms such as Adobe Audience manager, Adform or Krux/Salesforce) or advertising tools like Google Ads, Facebook Ad Manager and DSPs&Adservers (Adform / MediaMath / Google Doubleclick)Guiding clients through redesign of retention and acquisition campaigns. Helping them to utilise collected data about each customer or prospect in a more automated and personalized way. Designing for clients personalised customer experience journeys and setting them up in marketing technologies to execute a data-driven marketing strategy

Prague, The Capital, Czech Republic

Responsible for online marketing. Focused on lead generation and Sales & Marketing alignment.Taking care of lead quality and performance of online channels (PPC, display, retargeting, RTB, social media). Evaluating ROI of marketing campaigns in cooperation with Business Intelligence and CRM specialists. Developing and implementing marketing campaigns in alignment with marketing strategies and concepts. Managing marketing agencies and direct partnerships. Occasional sales activities to better understand the customers.

Prague, The Capital, Czech Republic

Administrating a corporate portal content. Supporting a development and execution of digital marketing activities.

Master'S Degree, Accounting And Corporate Financial Management

Enhanced knowledge in Financial and Managerial Accounting, Corporate Finance and Financial Analysis with side specialization focused.

Bachelor'S Degree, Accounting And Corporate Financial Management

Gained knowledge in Financial and Managerial Accounting, Corporate Finance and Financial Analysis with additional focus on Capital.

High School, Computer Programming, Specific Applications

Gained strong IT background and skills.