David Vu Email & Phone Number

Singapore

Singapore, Sg

Enabling brands and businesses to thrive in the Play Economy, through game-changing partnerships & programs

Singapore, Sg

Global head of monetisation, commercial partnerships, go-to-market strategy, and B2B marketing. Remit includes: product development and strategy, enterprise negotiations, client services, and trade marketing.Lead on cross-functional projects that include teams from: Data Science, Growth Marketing, Content & Communications, and Engineering.

Needham, Ma, Us

APAC and EMEA lead of Tripadvisor Media's in-house brand consulting, marketing strategy, and creative production teams. Average marketing partnership sizes in excess of $2M, ranging from tactical performance marketing to long term brand building and trade advocacy. APAC lead for Tripadvisor's commercial growth strategy in the region.

Needham, Ma, Us

Head of APAC for the Marketing and Branded Content Solutions Team for Tripadvisor Media.

Needham, Ma, Us

Head of APAC for the TripAdvisor Advertising Solutions Team. Upon my promotion from Advertising Solutions Manager, additional responsibilities include:- Resource and people management, including direct reports- Internal Cross-Functional Team Management (PR, Product, Sales, Marketing)- Pipeline reporting- External vendor relationship management: Third-Party ad production, video production houses, social media influencer networksOutside of the enhanced responsibilities of the role, I remain creative lead and project manager for key regional accounts (>USD $1M annually), including Tourism Indonesia, Northern Territory Tourism, Visa, and Japan Airlines.

Needham, Ma, Us

Idea creation and implementation of bespoke content marketing and brand partnerships across the TripAdvisor Media Group's network of websites. Responsibilities include: - Leading creative brainstorming and concept development both internally and externally - Cross-Functional project management of internal stakeholders including Engineering, Ad Operations and Sales teams - Presentation of concept and execution to external clients and advertisers - Reporting, analysis, and research of project performanceSince moving into this role, I now manage clients with higher marketing budgets, and work closer with my colleagues in the UK and US teams. This role also demands greater strategic thinking and concept development, as well as client and agency relationship building. Some of my bigger campaigns in this role include Indonesia Tourism, Singapore Tourism Board, and Lexus.

Needham, Ma, Us

I worked closely with the wider Display Sales Team in leading on the ideation and project management of content marketing and bespoke native advertising executions for APAC clients.My biggest success in this role was the MasterCard campaign, which was recognized as Best Digital Marketing Solution at Marketing Magazine's 2014 Sparks Awards. Custom Executions include:- Advertorials and Unique Advertiser driven hubs on TripAdvisor- Interactive Rich Media Banners- Dynamic Media BannersResponsibilities include:- Design & ideation of graphic creative elements (Photoshop)- Front-end web development, including custom coding online campaigns- Copy writing for client branded hubs- Scheduling and project management across a multitude of teams including Engineering, Sales, Media Planning, Ad Operations, Media Agencies and Client Creative teams- Creation and presentation of concept decks for client submission - Reporting and analysis of custom solution performance (eg Excel, Doubleclick, third-party ad vendor suites)- Product management of TripAdvisor custom solutions suite in order to educate and enhance the sales team's knowledge of products available

Needham, Ma, Us

I was in charge of trafficking and monitoring of online advertising campaigns across the TripAdvisor network for clients across APAC. I also handled the extracting delivery reports from the third-party applications to ensure proper tracking and on-schedule delivery. Additionally, I performed QA on complex flash, rich media and video creative and associated codes, and analyzed campaign reports and making recommendations of actions to insure delivery.

North Sydney, New South Wales, Au

I was responsible for management of workflow, development and performance within Melbourne Sales Operations Team with a direct report. In this role, I managed the campaign workflow management across the full Melbourne team.Other responsibilities included, but were not limited to:- Monitoring campaign status and recognizing key learnings for Sales team and clients- Building and maintaining relationships with sales and agencies- Troubleshooting, testing and assessing advertising units, functionalities and suitability to the network- Working on continual improvement for efficiency within Mi9, recognizing areas which can help increase work quality and development of our team.- Proficient use of Microsoft systems, from office through to ad-serving and reporting tools.I have worked across:- Emitch (Vic and WA)- Carat- Universal McCann- Media Contacts- OMD (Vic and WA)- Starcom- Mindshare (VIC and NSW)

North Sydney, New South Wales, Au

San Francisco, California, Us

Bachelor Of Commerce, Economics & Marketing

Bachelor Of Arts, Media And Communications

High School/Secondary Diplomas And Certificates