David Wainer Email & Phone Number

Los Angeles, California, US

• Developed targeted digital marketing plans, resulting in increased digital engagement within 3 months, while fostering stronger customer relationships.
• Act as Director of Marketing for Lawrence Joel Veterans Memorial Coliseum, Allegacy Stadium and Couch Ballpark in conjunction with Wake Forest University.
• Negotiate and place media buys, optimizing advertising budgets and securing competitive rates for successful event campaigns.

Las Vegas, NV, US

• Worked directly with executive management and multiple cross-functional teams to develop customer acquisition tied to the launch and growth goals for JuniperMarket.com. Oversaw brand marketing efforts and day-to-day.
• Developed a comprehensive, multi-channel marketing strategy across email, trade advertising, digital advertising and social, while managing site updates
• Developed email retargeting strategy using behavioral data to drive demand generation, including direct automation and customer lifecycle journey
• Developed fully integrated marketing strategy around email, social media, direct mail, media buying and advertising deployments
• Analyzed data and reporting metrics on outbound marketing efforts, leading to restructured email strategy and cadence resulting in increased send success and engagement
• Developed the omni-channel strategy for the company, working collaboratively with High Point, Las Vegas and Atlanta market teams to ensure alignment of E-comm goals to physical markets

US

• Directed internal corporate-owned creative (Internal Communications) as well as working with our Consumer Marketing brand teams to manage and approve all consumer-facing brand marketing and strategy for 10+ brands.
• Led an international project team of 20+ to create a new enterprise-wide employee communications platform from concept through build, implementation, and communications plan upon launch
• Developed and implemented new communications campaign development and launch strategy, streamlining design process and timeline, increasing launches from 5 campaigns in 2019 to 22 campaigns in 2020
• Vetted and onboarded new creative agency to expand website capabilities, while also saving the company 20% on vendor costs

US

• Launched VUSE from startup, and built the brand to #2 in market in 3 years
• Developed and managed all data dashboards using Google Analytics and Adobe Analytics, drove creative execution, and led creative updates across web, email, and site updates
• Led all pricing promotions across email, social and site updates, working cross-functionally with IT and finance teams

Winston-Salem, NC, US

• Managed and implemented all strategic and marketing direction for the business. Responsible for driving traffic, sales and conversion to the site across SEO/SEM, display, email, and social media channels. Managed all.
• Scaled profits for HanesInk.com from launch in 2016 through fiscal year 2018
• Implemented and developed Limited-Edition release and marketing program for Champion

Denver, CO, US

• Acted as leader in development and execution of marketing and communication in support of Wrangler, the #1 brand of men’s jeans in the U.S. mass business channel.
• Collaborated with visual designers on all POS signage and collateral materials
• Acted as day-to-day contact and creative liaison for multiple external ad agencies and media outlets
• Assisted in coordination and execution of media events
• Consistently lowered print production costs by vetting and onboarding new print vendors

Act as primary creative and account manager for all clients, driving all copywriting, editing, photography, and video direction. Clients included Verizon Wireless, Family Dollar, Titan America, Ward and Smith P.A., VF Corporation, Wake Forest Baptist Medical Center, Winston-Salem State University, Winston- Salem Journal, Winston-Salem Monthly Magazine.