A KKR portfolio software company. Alludo is a portfolio of graphics, productivity, sales enablement, and desktop-as-a-service software solutions that enable knowledge workers to ideate, create, and share on any device, anywhere. Products include: Parallels, CorelDRAW, WinZip, and MindManager.

As a Digital Marketing Strategist, my role is to design marketing plans that fit the unique needs of my clients. This begins with a conversation. I try to understand who they are, what sets them apart from their competitors, and where they see their business going in the next several years. With this information, we can build long-term, growth-focused SEO marketing strategies with confidence. Responsible for: • Developing and implementing comprehensive SEO strategies for a range of customers. • Leading client meetings to review campaign KPIs, report on website traffic, discuss campaign progress, and evaluate current course of action. • Improving client local visibility through review generation, backlink building, and auditing business information accuracy across the web. • Optimizing on page elements through keyword research, internal linking, review schema, and content structure to increase visibility in SERPs. • Analyzing data from Google Analytics and Search Console to uncover opportunities to improve visibility • Crafting long-term content strategies to attract and convert high-quality leads. • Referencing SEO tools such as Screaming Frog, Majestic, Spyfu, and Moz on a daily basis to track progress and find areas for improvement. • Building targeted PPC campaigns from start to finish, including the coordination of landing page development, content writing, and conversion optimization.

My responsibilities include performing content, template compliance, and style reviews of documentation originating from the Internal Revenue Service (IRS). I also assist in process improvement activities to identify, develop, institutionalize, and improve policies, processes, procedures, work instructions, templates, checklists, and other process related tools for the IRS Affordable Care Act (ACA).